Personal Brand Statement

A Results Focused Marketing Strategist with strong relationship & team building skills demonstrated throughout my career. Proven ability to develop marketing strategy based on the client’s needs & immersed in innovation & creativity.

Every Success Starts With The Question "What If?" 

Specialities

  • Marketing Strategy
  • Business Development
  • New Technology Idea Generation
  • Building Long Term Relationships
  • Leadership
  • Team Development
  • Business Negotiations
  • Sales Growth Strategy
  • Business Plan Development
  • Event Management
  • Public Speaking
  • New Business Strategy
  • Entrepreneur

Summary

Strong Leadership Skills with the ability to create a clear goal, and build a team that is engaged, responsive and committed to the vision and mission. Extensive experience in media sales, event sponsorship, promotion, and new technology with a proven track record in creating revenue generating ideas that go beyond traditional advertising vehicles.  Develop strategies for businesses that concentrate on consumer engagement and participation. In the end, my team provides "WINS" for our clients, and in turn, we "WIN" in revenue growth. 

Management Philosophy: I challenge my team to stretch their abilities and beliefs. (Being Comfortable With Being Uncomfortable.) You must focus on your strengths, and minimize your weaknesses. I empower team members to recognize their talents, and discover the “greatness” that lies within. This technique has proven to provide individual team members with a sense of purpose. Accountability follows, as well as ownership of the results. 

My Personal Top 5 Strengths: Achiever – Competition – Maximizer – Relator – Command.

Work History

Work History

Oct 2012 - Present

Managing Partner

ReQRuitme Technology

A start up technology company focusing on developing sports applications that enhance the experience between high school athletes, college coaches, and fans making it easier for each one to communicate and engage with each other.

Managing Partner

Creator of  mobile application providing high school student-athletes the opportunity to create a personalized mobile profile app allowing college coaches the opportunity to see their academic information, athletic statistics and video highlights instantly on their mobile device (ie, Smartphone, iPhone, Tablet, iPad). 

·          Develop business plan as a road map for company strategy

·          Create marketing plan to promote ReQRuitme Technology to high school athletes, college coaches and high school coaches

·          Manage all social media platforms as point of engagement with potential consumers and promote the brand

·          Write posts for ReQRuitme Technology blog

·          Develop additional value propositions for athletes to enhance their experience with ReQRuitme Technology mobile app

·          Present ReQRuitme Technology at various national high school athletic sports conventions

·          Build enhancements for ReQRuitme Technology App to create additional engagement opportunities for end user

·          Actively seek opportunities to meet with potential investors for ReQRuitme Technology

·          Cultivate relationships with high school coaches, club teams and recruiting events in order to promote ReQRuitme Technology

Professional Experience

Professional Experience

Radio One, Bala Cynwyd, PA, 4/2011 - 10/2014  Radio One, Inc., one of the nation's largest radio broadcasting companies and the largest radio broadcasting company that primarily targets African-American and urban listeners focuses in developing the best-in-class integrated marketing initiatives that enable leading marketers to achieve their business objectives.

General Sales Manager, WRNB 100.3 FM - WPPZ 103.9 FM - WPHI 107.9 FM

Leading, hiring, and training a staff of 12 local account executives and a National Sales Manager with an annual Gross Revenue Budget of $14 million.  Develop strategies with the Digital Media, Programming, Promotions, and Public Affairs Departments that highlight the stations' brand, create revenue opportunities, and establish goodwill in the community.

  • Beat Market Growth In The Month of February - March (2012)
  • Beat Market Growth In The Month(s) of April - May - June - July - December (2011)
  • Generated $60,000 in Gross Revenue Sponsorships for 2nd Annual Inspirational Music Conference 2012 (Increase of 65% over 2011 Gross Revenue)
  • Generated $91,400 in Gross Revenue Sponsorships for 2nd Annual Super Jam 2011 Concert.  (Increase of 300% over 2010 Gross Revenue) 
  • Named Radio One Philadelphia Manager of The Quarter 2011 
  • Increased Digital Media Sales By 73% YOY (2010 - 2011)

Clear Channel Communications, Bala Cynwyd, PA,  8/1997 – 12/2010 Clear Channel Communications, Inc., is a global media and entertainment company specializing in mobile and on-demand entertainment and information services for local communities and premiere opportunities for advertisers.

General Sales Manager, WDAS 105.3 FM – Power 99 – RUMBA 1480 AM 

Responsible for leading, hiring and training a staff of 14 local account executives and a National Sales Manager with an annual Gross Revenue Budget of $21 million.  Strategize with Programming, Promotion and Public Affairs Departments to develop ideas that highlight the stations’ brand, create revenue sponsorship opportunities, and establish goodwill in the community.     

  • Beat Previous Year Gross Revenue 13 out of 16 months (8/2009 – 12/2010)
  • Beat Market Growth 13 out of 16 months (8/2009 – 12/2010)
  • Increase Digital Media Sales by over 60% YOY (8/2009 – 12/2010)
  • Increase New Business Revenue by 18% YOY (8/2009 – 12/2010)
  • Generated $129,000 in Gross Revenue Sponsorships for PowerHouse 2010 Concert 
  • Increased Gross Revenue Sales by 10% or more (YOY) in the following Key Industry Categories: Healthcare, Auto, Education, Retail, And QSR (Fast Food)  (8/2009 – 12/2010)
  • Beat Market Growth 19 out of 22 months (6/2006 – 11/2007)
  • Beat Previous Year Gross Revenue 19 out 22 months (6/2006 – 11/2007)
  • Generated $927,000 in Sponsorship Gross Revenue (NTR) (2006)

Senior Account Executive, WDAS 105.3 FM-1480 AM

  • Highest GROSS REVENUE ever by an account executive ($3.5 million) for a Fiscal Year (2001)
  • Highest GROSS REVENUE New Business ever by an account executive ($425K) for a Fiscal Year (2001)
  • First Account Executive (Philadelphia Market) to sell in Client Business across multiple markets (2002) 
  • Managed and Grew Largest Local Account on radio station ($1.1 million) (Raymour & Flanigan Furniture)
  • Ranked #1 Philadelphia Clear Channel Communications WDAS AM/FM Account Manager (1999)

Trout Unlimited, Arlington, VA, 10/1994 - 8/1997 TU is a national non-profit organization with more than 150,000 dedicated grassroots members organized in about 400 chapters across the United States and supported by a staff of lawyers, policy experts and scientists working out of more than 30 offices nationwide.  These conservation experts ensure that TU is at the forefront of fisheries restoration work at the local, state and national levels. 

Director of Volunteer Operations Promoted to Director of Volunteer Operations, (11/1996)  Responsible for developing all aspects of the volunteer grassroots membership: fundraising, membership acquisition and retention, chapter development, special events, and leadership development.  Oversaw a staff of three regional directors.

  • Created and Presented the Trout Unlimited Leadership Program aimed at building a new source of volunteer leadership among the 450 Trout Unlimited Chapters.
  • Expanded and Sold Sponsorships to Trout Unlimited to Industries outside of Fly Fishing Manufacturers
  • Grew New Chapter Organizations by 9% YOY
  • Increased Total Chapter Fundraising Gross Revenue by 21% YOY
  • 1995 Trout Unlimited National Executive of the Year

National Special Events Director Created and implemented a National Special Events program to raise funds and awareness for Trout Unlimited.  Created new events to attract a wider audience as an additional source of revenue and membership.  Worked closely with grassroots chapters in improving local fundraising events.

Honors

  • Selected by Clear Channel Philadelphia to represent Clear Channel Corporate at The National Advertiser Bureau Convention (2009).  Responsible for developing and presenting a presentation addressing the topic of “New Era, New Opportunity: Maximizing of Radio for Multicultural Audiences.”
  • Selected by Clear Channel Corporate to be on the Clear Channel Northeast Negotiations Training Committee. This Team was responsible for reviewing the training material and presentation (presented by SAB GROUP) and developing new ideas and concepts to be used for Negotiations training Nationwide in Clear Channel Sales Departments. (2010)
  • Selected by Clear Channel Corporate to be on the Clear Channel Communications Urban Radio Format Leadership Committee (Nationwide). This Team was responsible for analyzing the current issues challenging Urban Radio Format sales departments and develop a strategic plan that would increase revenue for Urban Radio Format sales departments. (2005-2007)
  • Selected by Clear Channel Corporate/Bain Investment Company to be on the Clear Channel Communications Strategic Initiative Team (Nationwide).  This Team was responsible for analyzing the current Clear Channel Communications business model and developing new strategic initiatives that would maximize revenue for Clear Channel Communications. (2007 - 2008) 
  • Selected by Clear Channel Corporate/Bain Investment Company to be on the Clear Channel Inventory Management and Revenue Team (Nationwide).  This Team was responsible for analyzing the current Clear Channel Communications inventory management system and develop new strategic initiatives that would maximize revenue for Clear Channel Communications. (2007 - 2008)

Published Articles

Boston Sports Report, Editor, Paul F. Woods, Framingham, MA 01701

Published Articles: 

  • November 1992: Red Sox Find "Meaningful" Victory In Toronto
  • January 1993: 1992 Boggs Era Comes To An End
  • February 1993: Michael Adams - At The Top of His Game
  • February 1993: Patriots Take "Giant" Step In The Right Direction

Westchester Stallions, (United States Basketball League) 

Westchester Stallions 1993 Media Guide

Published Articles:

  • Player on The Rebound: Chris Washburn's Second Chance Begins in the Spotlight of The U.S.B.L.
  • Westchester Stallions Place Emphasis On Community Involvement 

Interest

Setting The Standard, Leadership Development, Personal Development, Business Strategy Development, Social Media, Sports, Running, Reading (Sports and Business Themed Books), Family. 

Education

Education
Sep 1982 - May 1987

Bachelors Degree

Fordham University

Writing Samples