Work History

Work History

Customer Service Representative

GoodLife Fitness

  • Interacted with customers on a continual basis, ensuring that their experience at the club was as pleasant and enjoyable as possible.
  • Utilized member database to verify membership status when entering the facility and to perform any inquires members or staff may have had about account information.
2010 - Present

Digital & Brand Marketing Coordinator

LoyaltyOne

  • Coordination of marketing campaigns and print-ad initiatives for various outlets with a B2B focus in the Brand and Channel marketing sector including Social Media strategies.
  • Design and creation, management, and analysis of corporate websites utilizing online tracking tools such as Google Analytics and harnessing technical and creative background.
  • Creation and development of online content as well as presentation subject matter for corporate strategy initiatives.
  • Brand and project management for various initiatives centralizing around lead generation and marketing campaigns.
2009 - 2009

Marketing Assistant

Microsoft Canada

  • Completed extensive research with post-analytical statistics for various promotions and in-store merchandizing to evaluate effectiveness and recommended conclusions based on findings.
  • Researched market trends and competitor analysis to evaluate current market situation.
  • Created marketing materials pertaining to Microsoft products that were given to in-store representatives and sales personnel.
  • Placed in trade-shows and events to raise awareness of Microsoft hardware products and to speak with high-level management personnel of various computer-related companies about products.
  • Utilized organizational skills to manage inventory of all Microsoft hardware and software within the Entertainment and Devices Division.
2007 - 2007

Coordinator – Corporate Marketing

LoyaltyOne

  • Creation of an online knowledge-asset repository portal by way of organization of all documents and files from entire existence of the reward program, assessing RFP’s and meeting with potential vendors to execute effectively.
  • Created the framework and implemented the video conferencing capability for the Toronto, Mississauga, Calgary, and Montreal offices with constant communication with third-party vendors (vendor management).
  • Aided in the creation, organization, and execution of two major conferences for both internal employees and the heads of external sponsoring companies.
  • Assisted departments with accessing industry trends, research, white papers, and other similar documents to leverage data from various external tools and resources.
2006 - 2006

Visitors Services Clerk

Ontario Science Centre

  • Interacted with the customers at different locations in the science centre, directing them to exhibits with a friendly and optimistic attitude.
  • Actively oversaw many of the attractions, such as ushering the Omnimax Theatre, working at the “KidsPark”, and the entrance of the Science Centre.
  • Effectively exhibited teamwork with co-operation and collaboration to ensure the satisfaction of the visitors.

Education

Education
2005 - 2010

Bachelor of Commerce

University of Guelph

  • Finished with acknowledgment on the Dean’s Honours List for recognition of students with an outstanding academic record.
  • Completed online courses for both GIS Data Reviewer (certificate received) and ArcGIS Survey Analyst.

Awards and Achievements

  • The Distributive Education Clubs of America (DECA) Business Competition – Placed in the top 30 in the Provincials in 2003, and top 15 in the Oral Competition in 2004.
  • Earned Honour Roll distinction for each year of High School, acknowledging academic excellence.
  • Candidate for Valedictorian.
  • Elected 3 years in a row (Grade 10, 11, 12) for Student Government Grade Representative in High School and voted Prom King.

Skills Summary

  • Willing to learn, having a positive and persistent attitude.
  • Very proficient interpersonal, communication, and social skills, as demonstrated through retail experience.
  • Leadership qualities exhibited by being Prefect Captain in high school, as well as through academic studies.
  • Reliable, enthusiastic, creative, humorous, and approachable.

Summary

Throughout my career I have gained a great variety of skills in various areas of marketing in intensive and professional environments. I have had exposure and practice in many aspects of marketing including Corporate B2B, online marketing, web design, social media, marketing analytics, and brand management, as well as general business practices in product/online analytics, project management, and content creation (both copy and design/creative). Leveraging my technological background with my business experience really allows me to be creative with my roles and I bring a lot of innovation and enthusiasm to my initiatives.I am interested in marketing as a whole, and would enjoy diving deeper into any of the above fields that I have outlined above.Currently in my role at LoyaltyOne I am focusing on Corporate Marketing with an online emphasis and am involved in various initiatives including website management, social media strategies, and various brand management projects. This role is a contract position ending in the summer of 2011 and am exploring career opportunities.

Specialities

Marketing Management, Corporate Marketing, Analytics, B2B/B2C, Consumer Behaviour, Marketing Strategy Development, Online Marketing, Web Design, Social Media, Brand Management, Project Management

Technical Skills

  • Proficient in Microsoft Office, including Word, Excel, and PowerPoint.
  • Animation Background, which includes both experience in Adobe In-Design, Photoshop and Flash.
  • Online research skills gained from personal and work experience and academic courses such as Research Methods.
  • Microsoft AdExcellence Member and Google Analytics experience.