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Experienced Marketing Professional specializing in leading cross-functional teams, product marketing management, market research, product lifecycle management, product commercialization, partner relationship management, and social media.

Work experience

Jan 2008Jan 2011

Marketing Manager / Product Manager

Heska Corporation
  • Successfully executed all aspects of product management for five product lines including product roadmaps, pricing, forecasting, collateral development, expense management, promotions and incentives, communications, product value propositions,  messaging
  • Led cross-functional teams to drive organizational alignment around business and product line objectives
  • Prepared quarterly competitive analyses distributed to executive leadership team
    • Analyzed competitor SEC documents including income statements, balance sheets, statements of cash flows, participated in corporate earnings conference calls for critical competitive information and industry trends
    • Key deliverables included financial analyses, corporate news, trends, and potential impacts to Heska and industry including strategic and tactical recommendations
  • Developed market analyses for potential new products and programs
    • Research included both primary and secondary
      • Wrote, executed, and provided analysis for online survey results
      • Researched industry journals, websites, and biomedical publications
      • Attended national and regional industry tradeshows and seminars
    • Designed and executed detailed market analyses including financial market models and potential impacts to company and corporate business objectives 
    • Presented SWOT analyses including competitive landscape, channel opportunities, potential product lifecycle, and strategic and tactical recommendations
  • Executed marketing activities related to distributor partners
    • Product briefs and quick reference sales tools for distributor representatives
    • Developed training materials for delivery via webinar
    • Monthly advertising collateral to support product promotions and programs
  • Developed and launched corporate social media strategies and initiatives
    • Launched Facebook and Twitter pages and chaired cross-functional social media business team
    • Regularly updated Facebook and Twitter content to support business team objectives and in alignment with corporate mission and values

Product Manager

Robert Bosch LLC
  • Successfully managed all aspects of product management and business development including product development, strategic marketing, and product roadmaps for multiple product lines and segments
  • Drove the development and launch of new products in conjunction with all involved internal and external groups including: sales, marketing communications, supply chain, quality, product engineering, finance, legal, service, and repair
    • Conducted voice of customer market research including focus groups
    • Prepared business plan including product lifecycle and project calculation
    • Provided strategic market analysis and marketing perspective including market potential / forecast, customer processes and resulting requirements, competitive information, technology trends, customer trends and value propositions
    • Designed, organized, and implemented competitive analyses
  • Trained sales force on selling the products, market positioning, features and benefits
  • Established pricing strategies for the North American market
  • Developed marketing collateral and training materials
  • Managed post-product launch support, product P & L, product lifecycle management
  • New product lines increased division revenue by 22%

Sales Operations Manager                                                  (October 2001 – February 2004)

  • Managed 16 employees in Customer Support, Inside Sales,  and Administrative Staff
  • Duties included hiring, training, performance reviews, terminations
  • Developed and implemented marketing promotions, sales incentives, pricing strategies
  • Developed company E-Commerce site requirements
  • Responsible for all communication from corporate office to North American sales staff
  • Oversaw all aspects of sales operations including sales policies, procedures,  and customer complaint reconciliation

Customer Support / Inside Sales Manager                                   (July 2000 – October 2001)

  • Managed Customer Support and Inside Sales staff of 12 employees
  • Responsible for hiring, training, performance reviews, terminations
  • Developed Customer Support Handbook for training assistance and post-training reference
  • Managed Department that was responsible for sales order processing, credit/return processing, demonstration equipment inventory, customer satisfaction, high volume of incoming calls

Direct Marketing Supervisor                                                         (January 2000 – July 2000)

  • Launched Direct Marketing / Inside Sales Department
  • Developed and implemented policies, procedures, and commission plans. Interviewed, hired and managed Inside Sales staff

Customer Support Representative                                      (November 1998 – January 2000)

  • Supported international and domestic customers and sales representatives with all sales related issues including technical product support
  • Provided direct telephone customer service, order processing and entry, credits, returns


Millie Barrett

Mike Hosch

Alexandra Rand

Dr. Tuba Ustuner