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Sheryl V. Morales

Marketing Expert with Focus on Promotional Branding Strategies

Summary

Creative and outgoing brand specialist with both management and hands on experience from event conceptualization to execution. Motivational, innovative leader that delivers exceptional event experiences that engage consumers and drive sales growth. Resourceful and excellent work ethics.

Skills

Highlights
  • Marketing/Advertising Specialist
  • Strategic Planning
  • Team Leadership
  • Promotional and Branding
  • Vendor Coordination
  • Willing to Travel
  • Flexible Schedule
  • Community driven and oriented
  • Attention to detail
  • Project Management

Work History

2014Present

Field Marketing Manager

AHF

Long term relationship with client to help instill organization's mission

Developed and implemented key strategies to help drive community awareness

Managed team of up to 6 brand ambassadors to promote organization's message via street team efforts

Hands on and out on the field to provide insights on marketing goals, and motivate them

Effectively provided recap and event reports on company's execution after each campaign 

20162016

Brand Ambassador

Naked Juice

Promote brand awareness for new product through in store demo and sampling

Managed promotional event and interacted with both the management and consumers at specific locations

Introduced and provided key insights to overall benefits while also driving sales growth 

Effectively present company's mission to both existing and potential new customers

20162016

Brand Ambassador

Adidas

Implement brand strategies to promote new product launch

Positively represent the client by providing excellent quality service to consumers at in store location

Maintained both professional attitude while being an advocate for questions and product expertise

Motivate team leader

Researched and identified market by providing strategic oversight for clients as well as help drive sales growth for store

2014Present

Strategic Marketing Specialist

Massivemedia

Out-of-home media and promotional marketing company.

Conceptual Campaign Strategy, identifying brand awareness, product integration and manage execution;
- National Field Marketing
- Experiential Marketing
- Digital Media Advertising

- Manage teams of up to 15 nationwide
- many other Non-Traditional advertising campaigns

Specializing in:
- Projection Advertising, where we produce giant wall spectaculars of moving images and can present national programs in 20 markets simultaneously.

Education

20112012

Marketing Certification Degree

Cornell University Graduate School
20112012

MBA

University of Phoenix , Woodland Hills, CA

Master of Business Administration

2006 2010

Bachelor of Science - Business Management

University of Phoenix, Woodland Hills, CA