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Summary

Dynamic marketing professional with more than six years of experience managing projects within advertising and marketing agencies, branding design firms and arts organizations. Enthusiastic and tenacious self-starter with a passion for developing strategic and creative solutions for brands that celebrate life.

Major strengths include:

  • Exceptional communication skills (oral & written)
  • Social media strategist
  • Pro-active, positive and self-motivated
  • Tenacious and creative problem solver
  • Highly organized and detail-oriented
  • Extensive arts & hospitality industry experience
  • Proficient in Adobe Photoshop, InDesign and Microsoft Office

I am seeking to utilize the above skills in an exciting and challenging marketing position in the Bay Area.

Work experience

Oct 2009Present

Marketing & PR Coordinator / Producer (Volunteer)

PianoFight Productions

PianoFight is an SF-based production company that has produced over 200 original short and full-length plays and garnered international critical acclaim (including being named "Best Up-and-Coming Theater Company" by SF Weekly) all while staying true to its goal of producing New Work by New Artists.

Marketing Coordinator

• Formulate, direct and coordinate marketing activities and develop innovative strategies to promote the PianoFight brand • Write and implement marketing copy across a selected group of social media networks, websites and blogs• Conceptualize and design promotional materials such as postcards, posters and programs• Manage press relations through the development of press releases and growing strong relationships with key stakeholders in the community. SF Weekly recently selected PianoFight as the “Best Up-and-Coming Theater of 2011” • Conceptualize and design promotional materials such as postcards, posters and programs

• Planned and executed a fundraiser event in September 2010 that successfully raised over $4,500 for the theater company

Producer

• Co-founded a sketch comedy variety show that features original short plays written and directed by women in the Bay Area

• Lead bi-weekly production meetings and create schedules for casts that include up to 20 actors and directors • Planned and executed a fundraiser event in September 2010 that raised the initial funds needed to build a new theater space• Coordinated over 60 performances to-date including showcases at SF SketchFest, SF Improv Festival and WomenROCK

Apr 2011Present

Marketing Assistant

Teatro ZinZanni

Set along San Francisco’s historic waterfront, Teatro ZinZanni is a bewitching evening of European Cabaret and Cirque, Divas and Madmen, Spectacle and Sensuality with Live Music and a Gourmet Five-Course Dinner – set in the nightclub of your dreams!

• Collaborate with Marketing Director and Managing Director to implement marketing initiatives within a nonprofit budget • Increased the company Facebook community by 64%, post views by 131% and post feedback by 11% as the manager of Teatro ZinZanni’s social media network• Assist with composing press releases and promoting shows across dozens of publications, websites and social media sites • Execute marketing copy and corresponding imagery for bi-weekly e-blasts sent to 15,000 subscribers• Oversee online advertising and track ROI on sites such as Facebook, Google and Yelp• Maintain WordPress site dedicated to advocating a series of late-night cabarets and assist with regular updates to the main Teatro ZinZanni website• Design collateral and provide direction to freelance designer for advertising and promotional creative• Coordinate special events, such as the successful Halloween show, by securing partners, sponsors and  donations, preparing the event space, and writing Facebook posts that lead readers to the event microsite• Represent Teatro ZinZanni at various official and unofficial events in the Bay Area

• Oversee the discount ticket inventory on Goldstar and update Box Office team of all discount ticket offers on a weekly basis

• Responsible for working with accounting department to reconcile monthly invoices

Dec 2007Jun 2010

Account Manager

Voicebox Creative

San Francisco-based branding and design agency that specializes in brand creation, innovation and renovation; brand identity, strategy and positioning; packaging design; naming; print design; and website design.

Clients: Aveníu Brands (Artesa Vineyards & Winery, Luna di Luna, The Spanish Quarter), Foster’s Group (Beringer Vineyards, Chateau St. Jean Winery, Souverain), Clover Organic Farms, Palo Alto Medical Foundation, Rodney Strong Vineyards

• Partnered with clients to express their brand marketing initiatives within creative briefs and led internal team in meeting project goals • Liaison between clients, vendors, Design Team and Business Development Team • Responsible for managing budgets, creating schedules and prioritizing objectives for clients and design team• Supervised the creation of logos, packaging, websites, print ads, television spots and other collateral. Managed the development of over forty Clover Organic Farms products from conceptual stage to final mechanicals• Researched a variety of companies and qualified new leads for Business Development Team. Designed presentations for follow up pitch meetings based on brand findings, store audits and creative insights• Assisted writing proposals that included descriptions of work to be performed, estimated costs and deliverable dates• Created reports on Salesforce to track and organize the Business Development Team 

Jan 2007Dec 2007

Account Executive

Schawk

Brand marketing agency that helps clients drive the most value through their brands and to elevate the standards of the industry through brand and packaging design, photography, workflow technology and workflow consulting, digital asset and copy management and more.

Clients: Kellogg’s Convenience and Drug, RadioShack

• Oversaw day-to-day project management of design team and was responsible for presenting completed projects to clients

• Created strategic briefs for brand design projects such as packaging, web banners, print ads and various POS materials

• Initiated new creative proofing system to improve the quality and accuracy of all Schawk work developed for the Kellogg’s Team

• Produced Kellogg’s media calendar including negotiating best advertising space and rates

Jan 2005Dec 2006

Assistant Account Executive

RPM Advertising

As full-service advertising agency, RPM delivers the brand experience in a way that inspires immediate impact.

Clients: Alexian Brothers, Hertz Car Sales, M’Lady Nissan, Monticello Gaming & Raceway, Timeshares.com

• Composed extensive advertising plans that covered print, web, radio, cable and direct mail

• Increased revenues by 18% for Monticello Gaming & Raceway and led four Hertz Car Sales stores to exceed their sales goals through the development and execution of expert branding strategies and successful advertising plans• Researched new business opportunities and assisted in writing proposals and presenting pitches to potential clients

• Trained multiple Account Coordinators to become valuable team members

Jul 2004Oct 2004

Temporary Marketing/Publicity Assistant

Carol Fox and Associates

Chicago’s largest marketing and public relations firm dedicated solely to promoting arts, special events and entertainment clientele.

• Designed email campaigns for various theater and dance performances in the Chicago area

• Maintained, updated and organized prospect database to generate group sales

Jan 2004Jun 2004

Marketing Intern

Steppenwolf Theatre Company

Steppenwolf’s artistic force remains rooted in the original vision of its founders: an artist-driven theatre, whose vitality is defined by its sharp appetite for groundbreaking, innovative work.

• Assisted in creating marketing strategies for plays based on analysis of the audience profiles

• Strengthened the Subscriber Benefits Package by researching and adding new incentives

Sep 2003Jan 2004

Intern

The Chicago Reporter Magazine

The Chicago Reporter is an investigative monthly magazine that reports on the social, economic and political issues in metropolitan Chicago.

• Wrote an article published in the January 2004 issue • Conducted interviews and background research for feature stories

Education

Sep 1999May 2003

B.A.

University of Iowa

References

Gloria Touche

Katrina "Kate" plays an instrumental role in our marketing department. She is driven and has a great work ethic! With such a dynamic personality, she could certainly provide stability, as well as embrace change with ease. It is with great confidence, that I know Kate would be such a tremendous asset to any organization.

Susan Outlaw

I was initially impressed with Katrina Jones’ enthusiasm and professionalism when we hired her in early 2011 as our Marketing Assistant. Since then, she has continually impressed me with her attention to detail, fortitude to get the job done and willingness to go outside of the scope of her work at Teatro ZinZanni. Katrina is extremely reliable, dedicated and always comes to work with a positive attitude. She is an example for other employees and a pleasure to work with. Her work ethic is unparalleled and her ability to handle a large and diverse workload is impressive. Katrina is both strategist and analyst with a passion for learning and resolve for completing any and all tasks perfectly. Katrina has my highest recommendation and I am happy to provide additional details as to my experience working with her.

Jessica Mele

I have worked with Katrina as part of the production team for Monday Night Foreplays, a female-driven sketch comedy group in San Francisco. During much of that time, Katrina led our team as one of two Executive Producers. Her leadership has been invaluable to both the quality of our creative work and our growth as a team. In this time, Katrina has: 1. Effectively and efficiently managed all rehearsal schedules; 2. Facilitated and prepared agendas and notes for all production meetings; 3. Directed full-cast dress/tech rehearsals; 4. Encouraged the growth and leadership of other members in the production team. Her work ethic is second to none, and her output is always of the highest quality. She is a born leader, and a team player. Katrina will be a huge asset to a very lucky organization!

Nicole Hammersla

Kate Jones is an invaluable asset to the Monday Night Foreplays production team. She has served as our Senior Producer since the show's conception in November of 2009, and since then, has never ceased to impress/amaze me with her attention to detail, impeccable management and leadership skills, organization, and dedication. One of the most intelligent colleagues that I have ever worked with, Kate's ability to think on her feet and troubleshoot complicated situations is really extraordinary. In addition, she is a very well-rounded and supportive manager, always urging her colleagues to continue to grow and succeed. Kate's unending effort to execute/produce brand-new material every month (an effort which includes writing, directing, coordinating schedules, leading marketing initiatives, managing relationships with our outside talent/vendors, among countless other responsibilities), is no doubt the sole reason that our show, Monday Night Foreplays, has been successful. She would be an exemplary and outstanding asset to any company, and I am honored to have had the chance to work with (and learn from) her.

Peter Allen

Katrina's energy, can-do enthusiasm and spirit of collaboration were a great asset to Voicebox and me. Succeeding in a fast-paced and dynamic agency like Voicebox requires the kind of positive, proactive and self-motivated attitude that Katrina possesses. She was a pleasure to work with and I recommend Katrina highly to anyone.

Mardie DiCarlo

Balancing her involvement in theatre, her full time position at Schawk and more, Katrina amazed me with her passion for life, and all that she was involved with. At Schawk, Katrina was challenged to navigate the waters in a challenging environment; single-handedly overseeing the work of two bodies. She took direction well, had a knack for solid and strategic creative, and always was composed, exuding positivity to Clients and management. I strongly believe she’ll conquer whatever she sets out to do.

Published Magazine Writing

Press Written About PianoFight

Acting Work

Design Work

Press Releases & Marketing Copy

Skills

Dreamweaver
Salesforce
Photoshop
InDesign
PowerPoint
Access
Excel