Marketing & PR Coordinator / Producer (Volunteer)
PianoFight is an SF-based production company that has produced over 200 original short and full-length plays and garnered international critical acclaim (including being named "Best Up-and-Coming Theater Company" by SF Weekly) all while staying true to its goal of producing New Work by New Artists.
• Formulate, direct and coordinate marketing activities and develop innovative strategies to promote the PianoFight brand • Write and implement marketing copy across a selected group of social media networks, websites and blogs• Conceptualize and design promotional materials such as postcards, posters and programs• Manage press relations through the development of press releases and growing strong relationships with key stakeholders in the community. SF Weekly recently selected PianoFight as the “Best Up-and-Coming Theater of 2011” • Conceptualize and design promotional materials such as postcards, posters and programs
• Planned and executed a fundraiser event in September 2010 that successfully raised over $4,500 for the theater company
• Co-founded a sketch comedy variety show that features original short plays written and directed by women in the Bay Area
• Lead bi-weekly production meetings and create schedules for casts that include up to 20 actors and directors • Planned and executed a fundraiser event in September 2010 that raised the initial funds needed to build a new theater space• Coordinated over 60 performances to-date including showcases at SF SketchFest, SF Improv Festival and WomenROCK