My group and I worked with the Akron Public Schools to create an integrated marketing campaign, to help cultivate a new image.
This project required my group and I to develop a complete integrated marketing plan for the Lake Count Speedway.
Personification of the spray into a charging samurai army works well on the outdoor medium.
Express your defense tagline is showcased by the personification of the spray into a figure known for protection or power.
Highlighted the short 6 minutes it takes to have a full workout with the product, while playing off the visual humor of the motion used.
Aug 2006 - Dec 2010
University of Akron
Dean’s list (8 Semesters)
Ohio Society of CPAs Scholarship Award
Ford Motor Company Scholarship Award
Brand Repositioning of Dunkin’ Donuts Project (Fall 09)
Multi Channel Media Plan for Starbucks Project (Fall 09)
Integrated Marketing Communications Plan for Akron Public Schools (Spring 10)
Creative Marketing Lab for various brands and industries (Fall 10)
May 2007 - May 2008
Helped manage accounts receivable and accounts payable along with filing as well as distribution of tax payments. Also was assigned to complete various data entry tasks ranging from state taxes to accounts payable using BAAN software and compile monthly budget books.
Accomplishments: Reorganized the finance department’s state tax filing storage system and completed a mass mail merge to more efficiently distribute tax returns.