Andrea Di Lauro

Andrea Di Lauro


My professional profile has defined, in skills and completeness, thanks to the experience of over 5 years in a worldwide hotel chain.

I have been working in several areas: marketing, training and pricing and I had the opportunity to have a complete overview of an international brand.
I experienced the dynamics of a highly competitive hotel segment - 3 and 4 star hotels - and a brand known and geographically widespread.

On my current role within Royal Group Hotels & Resorts organization, I'm continuing on my professional growth: either by an analytical point of view in Total Revenue Management, either in staff management.
The competitive environment has raised to that of the 5-star luxury accommodation and hotel strongly oriented to the Meeting and Convention.

I consider these skills essential in today's competitive contest: Revenue Management today means necessary to involve more business units to achieve rate and distribution balance to maximize margins.

Work experience

Work experience
Sep 2013 - Present

Corporate Revenue Manager

Royal Group Hotels & Resorts

Hotel Ambasciatori Palace 5* Luxury - Roma (152 rooms, 10 meeting rooms)

Hotel Parco Dei Principi 5* - Sorrento (96 rooms)

Hotel Royal Continental 4* - Napoli (397 rooms, 18 meeting rooms)

Hotel 'A Pazziella 4* - Capri (20 rooms)

La Residenza 4* - Sorrento (81 rooms, 6 meeting rooms)

Relais Regina Giovanna - Sorrento (20 rooms)

To my role as Corporate Revenue & Reservation Manager compete the following tasks and responsibilities:

- Definition and implementation of a pricing and distribution strategy for 6 hotels owned by Royal Group Hotels & Resorts

- Director of Revenue & Distribution Department, consisting of a Revenue Specialist and two Revenue Operator

- Director of Booking Department, consisting of eight Sales Operator and a Reservation Manager

- Director of MICE (Meetings, Incentives, Conferences, Events) Department, consisting of a Mice Operator and a Mice Manager

- Supervisor for Sales, Mice, Food & Beverage, Marketing and Web departments activities, regarding trade agreements definition

Oct 2009 - Sep 2013

Revenue Manager

Best Western International

Revenue Management Consulting > Strategic and operational consulting for more than 20 hotels located in top Italian destinations (Milan, Rome, Genoa, Florence, Padua ..)

Accounting > Regular meetings with a portfolio of more than 180 hotels affiliated to the brand, to built and keep client relationship. Moreover I act as interface between our hotels and chain partners, such as OTAs, UGC, Meta Search

Training > Teacher of revenue management and optimization of distribution online channels presence (more than 50 training)

Market analysis > Editor of the monthly production statistics of Best Western Italy and budget Pricing department

Corporate Revenue > Definition and implementation of a proper corporate pricing policy for hotels affiliated to Best Western Italy

Development > Creator and developer, along with my team, of revenue management tools(as booking engine, channel manager, rate watcher, statistical reports)

Jan 2009 - Oct 2009

Training Executive

Best Western International

I was responsible for planning and conducting training courses for staff of Best Western hotels in Italy. The role of teacher has allowed me to improve my relationship skills, but above all, to disseminate, share and assimilate a variety of skills. The topics mainly focused on online and offline marketing and pricing

Mar 2008 - Jan 2009

Marketing & CRM Specialist

Best Western International

Tasks related to Customer Relationship Management (CRM) and coordination activities of the Loyalty Program Best Western International, called Best Western Rewards


Oct 2005 - Feb 2008

Master's degree

Università degli Studi di Perugia

Revenue Management, Advanced Tourism Marketing, Financial Mathematics, Organization of Human Resources, Economics and business communication, etc

Thesis in the History of Tourism titled: "From Sin City to New Vegas - The unusual story of an American city"

110/110 cum laude

Oct 2006 - Jul 2007

Erasmus Project in Madrid

Fundaci¤în Universitaria San Pablo CEU



Italian Language


English Language

Advanced user in understanding, speaking and writing

Spanish Language

Advanced user in understanding, speaking and writing

Microsoft Office

Excellent command of Microsoft Office and similar, especially Excel and VBA

Revenue Management Tools

Excellent command of extranet OTA's, CRS, channel manager, statistical software,, Revenue management tools


Excellent command of Hotel PMS (Property Management System), especially Protel


Excellent command of video-editing software (Pinnacle Studio)


Good knowledge of HTML programming language;

Adobe Professional

Good knowledge of Adobe Professional CS5 package (Photoshop, Dreamweaver)