Ken Matheson

Work History

Work History
Oct 2010 - Present

Client Relations

BarNet.TV

Primary focus: to build strong relationships with existing clients and spearhead expansion initiatives

  • Supervised production of graphics, videos and other promotions created for the company
  • Immediately engaged previously dissatisfied clients and turned them into advocates for the organization
  • Oversaw aggressive expansion, increasing total client base by 20%
  • Assisted in day-to-day operations, such as event coordination, personnel meetings and digital content management
Mar 2010 - Jun 2010

Marketing Intern

Cardiac Health Foundation of Canada

Primary focus: to assist the Executive Director in executing all marketing initiatives leading up to the flagship event, the Walk of Life

  • Met with corporate sponsors, organizational partners and the fundraiser's executive board in order to prepare for the Walk of Life and increase membership and donations
  • Organized the various social media initiatives taken on by CHFC which had been left unattended and underutilized
  • Utilized CHFC's Google Grant by optimizing Google AdWords and tracking success rate
  • All initiatives undertaken helped to increase CHFC's Walk of Life by 50%, and non-corporate donations by 30%
Sep 2009 - Apr 2010

Market Analyst

Investments & Technical Management Corp.

Primary Focus: to assess new business opportunities based on market viability and business plan

  • Created reports and offered insight based on potential investment opportunities provided by ITM management
  • Demonstrated critical insight regarding volatile markets and budding businesses
Apr 2007 - Apr 2008

Program Coordinator

Radio Laurier

Primary Focus: to oversee and manage all operations at Wilfrid Laurier University's student radio station

  • Hired, trained and managed over 50 staff members, including DJs,
  • Oversaw event coordination of Radio Laurier's monthly Battle of the Bands
  • Introduced innovative broadcasting techniques, including podcasting, on-air acoustic performances and custom-made advertisements and promotions
  • Overhauled Radio Laurier's technological capabilities and upgraded the broadcasting system in order to produce a better, more consistent product
  • Re-introduced and supervised Radio Laurier's former premiere event/promotion, the 40 Hour Marathon, which increased awareness and improved staff relations

Education

Education