Award-winning senior-level editorial and conference director with a track record of creating innovative content for various media seeking to apply people-motivating and strategic-planning acumen to energize and streamline operations. Well versed in all aspects of message management, including mentoring staff and contributors, creating innovative content for print, e-media and video, collaborating with key opinion leaders and constituencies, and strategizing promotions and public relations. Experienced in all areas of planning and coordinating educational conferences and programs for health professionals.
Dec 2008 - Present
Communications consultancy specializing in targeted media services and fast turnaround.
lProvide unique news and business analyses, conference coverage and management consulting for healthcare media.
lCurrent adjunct titles include:
̶Editor at Large, Ophthalmic Office Magazine, Maywood, NJ, providing editorial consulting to a start-up directed at optometrists.
̶Science Writer, American College of Surgeons, Chicago, providing consulting and press-release writing to an international medical society.
̶Consulting Editor, Leonard Davis Institute of Health Economics at the Wharton School of the University of Pennsylvania, Philadelphia, providing web-based coverage of speakers and directing videos of interviews.
̶Editor, Minimally Invasive Surgery Symposium (MISS) Enews and WHALE eNEWS (for Women’s Health Alliance Live Events) electronic newsletters.
̶Contributing Editor, Review of Ophthalmology, Managed Care and Optometric Management magazines
̶Contributing Writer, Elsevier Global Medical News, and Vascular Specialist, Cardiology News and Thoracic Surgery News newspapers.
lPrevious adjunct titles included:
̶Director of Medical Education, Academic CME, LLC, Wayne, PA.
̶Contributing Editor, General Surgery News.
May 2003 - Nov 2008
Media group targeting general surgeons and comprised of a monthly magazine, e-newsletters, Web site, special projects and education conference.
·Played entrepreneurial role to initiate brand extensions that included acquisition of an educational conference and launch of e-newsletters.
·Improved manuscript turnaround 25% (from average of 8 weeks to 6 weeks) by implementing electronic submission system and then maximizing its productivity.
·Editorial initiatives enabled journal to jump to No. 2 from No. 4 in overall readership, and No. 1 in specific key market segments, according to independent media studies.
·Directed creation of electronic content, including pod casts, that led to 100% increase in unique Web site visitors.
·Directed graphic redesign and editorial innovations that led to 29% increase in print ad pages and 34% increase in ad-page market share.
·Launched e-newsletter resulting in a 16% increase in Web site registrations.
·Employed SMART taxonomy to direct strategic planning. (SMART=specific, measurable, attainable, relevant and timely.)
Mar 2004 - Mar 2006
International continuing medical education conference for specialty surgeons.
·Guided acquisition and operational transition of six-day international continuing medical education conference involving 45 faculty, 250 attendees and 20 exhibitors.
·Streamlined conference planning by developed and implementing program budget and by directing team of six internationally known section leaders to develop curriculum.