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Riccardo Spina is a thought leader working in print, digital and multimedia across entertainment, retail and consumer design. He leads long-term marketing goals and brand strategies covering positioning, storytelling, design, price, and customer relationship. He brings a unique blend of creative design leadership and business acumen to every endeavor. He has over 20 years experience, including consulting to senior management with emphasis on strategy, competitive analysis, market dynamics and business performance. He has extensive experience in developing and analyzing business strategies and managing large-scale projects and processes across business functions with a focus on Consumer Product and B2B. His focus is specifying an organization's vision, marketing initiatives and processes in order to deploy their online assets (including web sites, mini-sites, mobile sites, digital audio and video content, rich Internet applications, community groups, banner ads, search engine marketing, affiliate programs, etc.) in a manner which maximizes the business benefits they provide to the organization.

Work experience


Creative Director, Corporate Brand

Sun Microsystems


Chegg Inc.
Set up marketing programs and relevant brand analysis


Lead re-branding effort to create new "Yola" brand for SynthaSite


Lead branding efforts to drive defined brand definition for travel site
Mar 2005Sep 2008

Sr Director- Digital Media

Responsibilities and Accomplishments - Lead the launch of in 2005 to current site incorporating new media capabilities and tools. - Managed an annual media budget, responsible for reporting on the measurement and tracking of performance, project operating costs & budget forecast including percent of mix sales, cost per effort and labor costs. - Authored 3-year strategic map for online media directives for Wal-Mart stores integrating new media efforts into all communications channels traditional and new. - Served as the link between traditional and new media marketing leading home office team by evangelizing platform and educating senior management. - Pioneered development of Community dialogue through new media with user reviews from Wal-Mart customers creating feedback loop that served to inform merchandising and marketing decisions. - Pioneer development of online weekly circular program with multiple technology partners to support store sales
Feb 2003Mar 2005

Creative Services Managing Director

• Centralize the creative services capabilities under one department; institute policies and procedures for operational success • Drive cross-functional Process Excellence strategy from its earliest stages on, allowing ideas, innovations and solutions to be developed and implemented • Design and execute new strategic marketing solutions to increase awareness of Intuit brand in the consumer arena • Solve specific sales and marketing needs of business units within retail and business channels to increase market share of top tier products

VP Design

Walt Disney Internet
• Drive the creative process, and promote design and design principles for the new and the Walt Disney Internet Group family of sites • Work with senior management of Disney to build visual solutions and strategies for Internet properties and develop solutions utilizing the integration of multiple assets on various technology platforms

Creative Director

• Responsible for look and feel generation of the NBC Internet network of sites. • Responsible for look and feel generation of from NBC. Work with management to shape and evolve the conceptual, business, & esthetic direction of • Direct and strategize the designing of CNET’s websites including development of Builder.Com and Computers.Com and

Creative Director





Parsons School of Design