Riccardo Spina is a thought leader working in print, digital and multimedia across entertainment, retail and consumer design. He leads long-term marketing goals and brand strategies covering positioning, storytelling, design, price, and customer relationship. He brings a unique blend of creative design leadership and business acumen to every endeavor. He has over 20 years experience, including consulting to senior management with emphasis on strategy, competitive analysis, market dynamics and business performance. He has extensive experience in developing and analyzing business strategies and managing large-scale projects and processes across business functions with a focus on Consumer Product and B2B. His focus is specifying an organization's vision, marketing initiatives and processes in order to deploy their online assets (including web sites, mini-sites, mobile sites, digital audio and video content, rich Internet applications, community groups, banner ads, search engine marketing, affiliate programs, etc.) in a manner which maximizes the business benefits they provide to the organization.