Work History

Work History
2013 - 2015

Divisional Marketing Manager

Mentor Graphics
  • Planned and rolled out a variety of worldwide online marketing programs including USA, Germany, and PacRim. (Overall marketing budget $800K)
  • Marketing management of new product launches, creating massive online traction increasing our traffic to over 300% in the past 2 years.
  • Divisional rebranding including worldwide implementation.
  • Overall management of marketing campaigns using direct mail, e-mails, brochures, surveys, articles testimonials, , presentations, printed and online advertising, LinkedIn online campaigns and PPC.
  • Professional manager for social media programs specialists and regional MarCom managers.
2010 - 2013

Marketing & Business Development Executive

KPMG Israel

Rebranding & Marketing  

  • Planned and rolled out end-to-end divisional re-branding for KPMG Israel Advisory Division.
  • Established unique forums for target audiences and crafted strategic concepts for annual conferences including branding, content creation and lead development.
  • Formed various marketing collateral such as brochures, newsletters, marketing videos and more.
  • Created presentations for senior partners including devising message design and presentation flow.

Product Management & Business Development

  • Built annual marketing work programs and budgeted for a range of consulting services.
  • Business development for new services: building a target list and identifying the right opportunities.
  • Established a comprehensive analysis system for sales and bids consulting services.

Social Media 

  • Developed a social media strategy, implementation plan & launch of Facebook & LinkedIn channels.
  • Conducted cross company training.
2009 - 2010

Product Manager & Internal Marketing Communications Expert

  • Product Manager for “Wigloo”, Amdocs’, an internal social and business network, which combines the concepts of network like Facebook and LinkedIn.
  • Determined product UI and functions according to key market requirements and development team

Campaign Achievements

  • Launched a successful implementation campaign that resulted in over 13,000 users within 3 months.
  • The product won a citation in IT Awards 2009 for leveraging crowd sourcing.

Conferences & Presentations

  • Internal annual VP conference: played a major part in the core team that planned and produced the conference from concept to production.
  • Developed and designed quarterly and annual presentations for corporate management.
2008 - 2009

Marketing Communication Professional (MarCom)

  • Planned, designed and created over 30 marketing campaigns and exhibitions worldwide. Managed
    exhibitions and the advertising budget ($1.5 M).
  • Developed creative concepts, rolled out online campaigns using SEO, Google AdWords, and campaign and CRM management tools.
  • Produced company's branding movie, ATL (above the line) marketing campaign using direct mail, e-mails, brochures, testimonials, articles, presentations, printed and online advertising etc.



Marketing Strategy

Created various marketing strategies and work plans for international high-tech and professional services companies.

Online Marketing 

PPC programs: Google, OutBrain, Facebook, affiliation programs, media buying. Social Media: Facebook, LinkedIn,


Management Tools - Experience 

Marketo, HootSuite, Salesforce, One1, SAP, BaseCamp,

Graphic Design

Photoshop, Illustrator 


English - Mother Tongue

Hebrew - Mother Tongue

Office Applications  

Excel, Word, PowerPoint, Outlook


2013 - 2015


College of Management Academic Studies
2004 - 2007


College of Management Academic Studies

Invited Talks 

  • Website development – Ferry Tail vs. Reality – Joomla Annual Conference Tel Aviv University
  • Innovative Marketing for Professional Services - Open University
  • Social Media for Non – Profits
    College of Management
  • Self-Branding on Social Media – Do’s and Don’ts! –Work Shop for Partners at KPMG

Military Service   

  • 2000 – 2002: Military Service – Command Service Room
  • During my military service I was promoted to shift manger and managed 14 sergeants.


April 2014 - Digital Marketing - Advanced Course, Israeli Marketing Union
Participated & Graduated