Growth Hacking, Search Engine Marketing & Web Analytics

Work experience

Work experience
Jan 2016 - Present

Google Specialist

Páginas Amarelas S.A

Responsible for the management of 50+ Google Adwords campaigns for SMB in different business activities.

Main activities:

. Definition and setup of Google AdWords campaigns, including search, display, re-marketing and trueview video, according to each client’s needs and goals.

. Continuous analysis of defined KPI’s and optimization of all campaign elements.

. Client Management: Campaign reporting and continuous communication of opportunities for maximization of the client’s investment.

Internal training and preparation of new team members for the Google Certification for Basic & Advanced Search Exams.

Mar 2015 - Dec 2015

Digital Marketing Account

Páginas Amarelas S.A.

Responsible for managing the digital marketing program of a portfolio of 200 SMB.

Main activities:

. Definition of client’s website layout and content.

. Website creation, using PA proprietary platform.

. SEO, assuring the website’s compliance with on-page optimization factors and the inclusion of the relevant keywords for the client’s business.

. Analysis and optimization of Google AdWords Campaigns

. Client Service: Reporting of organic traffic and campaign results, respond to client’s requests and doubts.

. Up-sell activities: explore opportunities to increase client’s investments by educating them on the benefits of all PA digital marketing products.

Product development: working close with the product team to help create new products and improve the company’s offer to the market.

Oct 2013 - Jan 2015

Social Media & Digital Strategist

Adagietto - Boutique de Comunicação

Responsible for creating and managing the digital strategy of several huge clients.

Main activities:

. Social Media Marketing: Creating, managing and growing the client’s presence in all strategically relevant online properties (Facebook, YouTube, blogs).

. Content creation: writing blog posts, articles, news and other content for social media channels.

. Customer relations: answering customers’ questions and managing online feedback throughout all digital channels (e-mail, Facebook, YouTube, blogs).

. SEO: improving clients’ organic position on all major search engines through the creation of content, link building and keyword strategies.

. Campaigns management: creating and daily managing of search and display campaigns on Google, Facebook and Sapo Display network in order to meet client’s goals.

. Analysis and optimization:  using Google analytics and other measurement tools to provide reports on KPIs and identify ways to improve clients’ ROI. Continuous testing and measuring of new initiatives.

. Budget management:  estimating and controlling monthly costs, and reconciling discrepancies.


Sep 2010 - Jul 2013

Degree in Marketing and Advertising

IADE - Creative University

During my degree I had the opportunity to develop my critical sense and creativity. It was also possible to perform various practical works and some communication plans with actual briefings.

Sep 2006 - Jun 2010

High School

Escola Secundária de São João do Estoril

Curso Profissional de Técnico de Gestão e Programação de Sistemas Informáticos

Professional certification in management and programming of computer systems


May 2013 - Present

Santander Universities Communication Plan

IADE-U / Santander
Apr 2013 - Present

Madragoa Communication Plan

IADE-U / Madragoa
Jun 2013 - Present

Museu da Lourinhã Communication Plan

Dec 2015 - Dec 2016

Adwords Advanced Search Exam