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Summary

Specialties:

Growth Hacking, SEM & Web Analytics

Work experience

Fev 2017Out 2017

Media Buyer

Satori Ventures

Responsible for the creation and management of multiple affiliate campaigns for several advertisers  in different business activities (verticals).

Main activities:

. Ad networks, traffic sources and offers search. Creation, management and optimization of affiliate campaigns for different verticals. 

Jan 2016Jan 2017

Google Specialist

Páginas Amarelas S.A

Responsible for the management of 50+ Google Adwords campaigns for SMB in different business activities.

Main activities:

. Definition and setup of Google AdWords campaigns, including search, display, re-marketing and trueview video, according to each client’s needs and goals.

. Continuous analysis of defined KPI’s and optimization of all campaign elements.

. Client Management: Campaign reporting and continuous communication of opportunities for maximization of the client’s investment.

Internal training and preparation of new team members for the Google Certification for Basic & Advanced Search Exams.

 

Fev 2015Jan 2016

Digital Marketing Account

Páginas Amarelas S.A.

Responsible for managing the digital marketing program of a portfolio of 200 SMB.

Main activities:

. Definition of client’s website layout and content.

. Website creation, using PA proprietary platform.

. SEO, assuring the website’s compliance with on-page optimization factors and the inclusion of the relevant keywords for the client’s business.

. Analysis and optimization of Google AdWords Campaigns

. Client Service: Reporting of organic traffic and campaign results, respond to client’s requests and doubts.

. Up-sell activities: explore opportunities to increase client’s investments by educating them on the benefits of all PA digital marketing products.

Product development: working close with the product team to help create new products and improve the company’s offer to the market.

Oct 2013Jan 2015

Social Media & Digital Strategist

Adagietto - Boutique de Comunicação

Responsible for creating and managing the digital strategy of several huge clients.

Main activities:

. Social Media Marketing: Creating, managing and growing the client’s presence in all strategically relevant online properties (Facebook, YouTube, blogs).

. Content creation: writing blog posts, articles, news and other content for social media channels.

. Customer relations: answering customers’ questions and managing online feedback throughout all digital channels (e-mail, Facebook, YouTube, blogs).

. SEO: improving clients’ organic position on all major search engines through the creation of content, link building and keyword strategies.

. Campaigns management: creating and daily managing of search and display campaigns on Google, Facebook and Sapo Display network in order to meet client’s goals.

. Analysis and optimization:  using Google analytics and other measurement tools to provide reports on KPIs and identify ways to improve clients’ ROI. Continuous testing and measuring of new initiatives.

. Budget management:  estimating and controlling monthly costs, and reconciling discrepancies.

Education

Sep 2010Jul 2013

Degree in Marketing and Advertising

IADE - Creative University

During my degree I had the opportunity to develop my critical sense and creativity. It was also possible to perform various practical works and some communication plans with actual briefings.

Sep 2006Jun 2010

High School

Escola Secundária de São João do Estoril

Curso Profissional de Técnico de Gestão e Programação de Sistemas Informáticos

Professional certification in management and programming of computer systems

Certifications

May 2013Present

Santander Universities Communication Plan

IADE-U / Santander
Apr 2013Present

Madragoa Communication Plan

IADE-U / Madragoa
Jun 2013Present

Museu da Lourinhã Communication Plan

IADE-U / GEAL
Dec 2015Dec 2016

Adwords Advanced Search Exam

Google