Misty Mc Daniel

Misty Mc Daniel

Summary

Manager of Ecommerce

Proven professional with MBA.Passionate and self-motivated with over 13 years of retail experience and over 8 years in e-commerce. Proficiencies in project management, e-commerce, business analysis, strategic analysis, business development, marketing, buying, merchandising and planning.

·Results Oriented - consistently generated highest sales gain and profit to departments resulting in increased responsibility every year in business development. Generated highest sales gain in department by 64% in 2003 to over $10 million through effective strategic marketing.

·Team Leader – of cross-functional projects and selected from over 100 employees to experiment a new hybrid position that combined two multi-channel positions (Internet Planner and Assistant Buyer), which resulted in a promotion. Collaborated with various teams to launch new exclusive brands which increased revenue by 37%.

·Strategic Innovator – recommended 5 implemented strategic initiatives for Neimanmarcus.com

·Research Professional – researched, analyzed and presented consumer behavior, business practices and industry competition to Executives to strategically enhance Neimanmarcus.com through new business development and marketing strategies.

·Relationship Manager - excellent communication skills; proficient in building strong rapport between project team members, Senior Executives, third-party vendors and over 70 suppliers.

Work History

Work History
Dec 2005 - Present

Manager, Business Solutions Management

Neiman Marcus

Representative of Neiman Marcus.com by providing recommendations to CEO, Executives, Merchants, Online, Planning and Marketing to drive strategies for $400M. Managed e-commerce projects that were cross-functional crossing merchandising, planning, marketing, operations and IS. Provided leadership and guidance to three Business Analysts to achieve respective objectives.

·Selected by Executives as the only Manager or Director to lead an Executive board for an eight-month selection process of a third-party vendor for a major site redesign.

·Partnered with Merchants, Planning and Online for new vehicle of mobile apps for $5M in sales.

·Reported progress of projects directly to CEO and Senior Vice Presidents of Neiman Marcus Direct through monthly one-on-one meetings.

·Recommended new marketing initiatives as Merchant Representative in Executive Strategy and Steering Meetings, which resulted in over 5 strategic programs.

·Presented and recommended to Executives rewards and risks of proposed strategies through feasibilities and operating cash flows of qualitative and quantitative analysis resulting in 8 initiatives.

·Ensured internal project metrics were in place to capture success of projects, as well as identify external reports and metrics needed to manage the business resulted in increasing sales by 20%.

·Executed communication plan of a $12 million company initiative resulting in high adoption rate of change.

Sep 2004 - Jun 2005

Senior Marketing Analyst

Home Interiors & Gifts

Developed and presented daily recommendations to Executives, Merchants, Planning and IT on analysis of sales, merchandising, ecommerce, marketing and inventory management for critical strategic decisions.

·Designed and managed qualitative and quantitative research project that lead to recommendation of a new Spanish silo online, which increased sales by 22%.

·Ensured the Merchants were aligned with strategic opportunities through four P’s of Merchandising for new online business of $50 million.

Jun 1997 - Sep 2004

JCPenney

Internet Planner

Prepared and managed business development of assigned merchandise online of over $42 million through web content management systems. Led teams in design, implementation and monitoring of competitor and consumer insight reports. Delivered dynamic persuasive presentations to team and Senior Management.

·Launched new brands exclusive to Online, which resulted in a 37% sales increase by cultivating excellent relations with suppliers, media team and IT.

·Identified new business opportunities within existing brands, which resulted in a 15% increase in sales by coordinating with suppliers, brand and marketing teams.

·Generated highest sales revenue gain in Internet department by 64% in 2003 to over $10 million and increased bottom-line profit by 153% through effective strategic marketing and merchandising.

·Persuaded and negotiated with vendors for co-op advertising money for company e-mails to consumers, which reduced costs.

·Created new promotions, e-mails and business plans for portals such as Yahoo and MSN to increase advertising exposure and sales.

·Designed financial sales budgets and traffic analysis reports to assist with new business and strategic planning, which resulted in new on-site developments to improve customer experience.

Assistant Buyer

Purchased, negotiated and responsible for P&L for over $50 million for JCPenney Direct by establishing and maintaining over 70 vendor relationships. Prepared and proposed new business developments to Senior Management on a monthly basis.

·Persuaded, negotiated and sold business-to-business advertising exposure, factory ship program or a guarantee sale agreement to vendors, which improved profit margin by 25%.

·Designed, developed and marketed over 25 new exclusive products for JCPenney Direct with vendors to increase sales.

·Researched and analyzed current trends in business practices, products and industry competition to strategically enhance JCPenney through new product and marketing solutions.

Merchandise Planner

Forecasted direct merchandise sales and maximized flow of goods of $100 million inventory level by working with vendors and buying team.

·Improved various forecasts operations and developed new tools, which increased bottom line by 10%.

·Increased inventory turnover from 4.0% to 6.0% and reduced lost sales by 15% by developing and implementing innovative processes.

Education

Education
Aug 1998 - Aug 2000

MBA

North Texas University