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Work experience


Sales and Marketing Manager, Principal

Ford Builders, Inc.

When I joined the company in 2003 it was with the objective of helping the company achieve dramatic growth over the coming five years. The goal was average annual growth of at least 50% from 2004-2008.

Management Successes

  • Established an aggressivemultimedia marketing plan which included but was not limited to Internet campaigns, a website, direct mail, print advertising and word of mouth incentives.
  • Conceptualized and created a sales process to increase lead conversion rates (closing rates) for our sales team. Upon implementation, lead conversion rates increased by 60%.
  • Developed, documented and implemented all sales and marketing processes from the initial point of contact with a client to the final closing of the contract.
  • Personally negotiated and signed over $11.2 Million in contracts.
  • Through the implementation of my marketing and sales plan and my personal sales achievements, I was able to help the company realize an average annual growth of 158.27% for the years 2004-2008, shattering the previously stated goal of 50% per year.



B.S. - Business - Business Information Technology

Virginia Tech

Additional Information

Additional Information

  • Google AdWords Certified
  • Microsoft Excel experience developing multi-spreadsheet functional tools, macros and custom applications
  • experience
  • Kiwanis Club of Toano, VA Charter Member/Board of Directors 2007-2008
  • Authored "Communicating with Customers through the Web" - Business Feature - The Journal of Light Construction. 7/2007
  • Subject Matter Expert "Communicating with Clients Key to Building Homes" - Business Feature - The Daily Press. 12/6/2005 2005
  • Avid Runner - Completed 50+ races including 2 Marathons and 2 Half Iron Mans
  • Logic games aficionado (Sudoku, anagrams, etc.)

Summary of a Sales and Marketing Professional

  • Consultative Sales - Adept at working with clients to finding the best solution for their needs
  • Relationship Manager - Skilled in building and maintaining relationships with clients, co workers and vendors
  • New Business Development - Generate new leads through various networking channels
  • Sales Process Improvement - Develop and refine sales processes as required
  • Marketing Plan Development - Analyze and use statistical data to help improve upon lead generation and conversion and make modifications to the marketing plan as needed