Pam Bertrand

Pam Bertrand

Work History

Work History
Jun 2004 - Present

CEO

Surreal Web Marketing

Virtual online marketing department for more than 50 clients since 2004.  

In charge of multichannel marketing, branding, direct response copywriting, web development, on-page and off-page search optimization, social media marketing, online reputation management and social press release marketing, as well as video development, editing and syndication.

Jul 2000 - Dec 2005

Business English Consultant

Corporate English Institute

Moved to Buenos Aires, Argentina in 2000 to experience a full cultural and language immersion.  I received my Cambridge University CELTA (Certificate of English Language Teaching to Adults) degree in San Francisco and immediately moved to Argentina.

My goal was to work with large corporations and learn the business and marketing strategies of the Latin American culture.  Teaching English is the very best way to enter a corporation and understand the infrastructure intimately.  I worked with Microsoft, Banco Rio/Banco Santander, Medtronic, Biotronic Medical Devices, IDIM (Instituto de Investigaciones Metabolicas), International Diageo Beverages, and many more for just over 5 years.

Apr 2001 - Feb 2004

CEO

DIG Models/DataBAse International Group

I started DIG Models, a male modeling agency, in 2001, just after the economic crisis in Argentina as a way to create jobs in a depressed economy.

It was an extraordinary experience learning everything from A to Z with regards to all facets of the industry including fashion design, photography, merchandising, advertising, public relations, supply chain management, and of course, fashion modeling.

My models were featured in top magazines around the world, as well as one model being featured on enormous downtown billboards in Tokyo and Osaka, Japan.

Sep 1998 - May 2000

Clinical Marketing Consultant

Pfizer Pharmaceuticals

Clinical Marketing role in the southwest region responsible for sales, account management and new product development within the managed care arena.

Won 3 top honors within the company for the southwest region, including top sales, internal team leadership and external customer service (voted by the clients themselves).

Oct 1996 - Aug 1998

Clinical Marketing Director

Rhone-Poulenc Rorer Pharmaceuticals (now Sanofi-Aventis)

Clinical Marketing position targeting the managed care landscape for the promotional sales of all of RPR's products.

I was in charge of developing the managed care marketing strategy for my region and overseeing the 80+ pharmaceutical reps in my area.

Apr 1994 - Oct 1996

National Pharmacy Benefits Consultant

Towers Perrin Consulting

One of only two executive pharmacy benefit consultants responsible for the managed care decisions for ALL of Towers Perrin's corporate clients, including, but not limited to, Coca Cola, Federal Express, Georgia Pacific and General Motors, to name a few.

Extensive travel (90%) consulting with large corporations on pharmaceutical coverage for their employee benefit programs.

Given credit for millions of dollars in new business for the firm, as I "sold" additional auditing, compensation consulting, investment consulting and medical benefit consulting services to all of my clients.

Jun 1992 - Apr 1994

National Account Director/New Business Development

Clinical Pharmacy Advantage/PCS Health Systems

Pharmacy benefit management company start-up.  I was the eighth employee and was originally hired as an Account Manager, along with 4 others, but was promoted to Account Director/New Business Development within 6 months overseeing the other 4 managers and 10 clinical sales reps.

I personally brought in $1.6 million in new business in less than one year and was the point person on more than 50 clients before being heavily recruited to Towers Perrin in Atlanta, GA in 1994. 

Sep 1987 - May 1991

Pharmacy Intern

Cris Rexall

Incredible retail pharmacy experience for nearly 5 years working for an old-fashioned 70-year-old "mortar and pestle" pharmacy with an authentic soda fountain serving real cherry cokes!

This pharmacy is located about 6 blocks from Warren Buffet's house in Omaha, where he frequented almost daily with his grandkids.  I had no idea who he was for the first 3 years working there until my boss told me that I'd befriended the richest man in the world (at the time)!!!  LOL  Aaaaaah, good times.

Education

Education

Pediatric Resident

Minneapolis Children's Medical Center

One year full time residency working side by side with physicians in the diagnosis and clinical treatment of pediatric patients.

Mar 2000 - Apr 2000

Cambridge University Certificate of English Language Teaching to Adults (CELTA)

St. Giles International

Formal Degree/Certificate necessary to teach English on a professional level anywhere abroad.

Aug 1992 - Apr 1994

MBA

University of St. Thomas

Unfinished MBA due to extensive travel and eventual transfer to Atlanta for a new position at Towers Perrin (with even more travel).

May 1985 - May 1991

Doctor of Pharmacy

Creighton University

Six year graduate doctoral degree in Clinical Pharmacology with the official designation of Pharm.D.

Aug 1987 - May 1991

Certificate of Business Administration

Creighton University

Equivalent of a Bachelor of Science in Business Administration with 60+ credit hours, but was denoted as a special "Certificate" because I had to take it full time at night, concurrently with my Pharmacy Doctorate classes during the day.  Only two students, myself and one other woman, graduated with both degrees simultaneously.

Skills

Skills

Creativity

I am creative to a fault.  My mind is going 24/7 and never stops, mostly because I am a copywriter and branding specialist that just loves to come up with really out of the box thinking and dovetail it with what's possible.  There is never a dull moment in my mind...

Entrepreneurial

Serial self-starter that loves a challenge and has made an art and a science out of "bootstrapping" a startup business.  The rush and excitement of grabbing onto the lightning rod of a new idea and bringing it into reality is what I live for!  The energy of "the new idea" is what life is all about!

Languages

I love language.  I am bilingual in Spanish and English and can manage in Italian if need be.  I am open to learning more languages and taking intensive classes if this position warrants it. 

Written and Verbal Presentation

Love public speaking, training, powerpoint/keynote presentations to visualize a process, you name it.   I'm really all about simplifying anything to do with communication and making it more efficient.

Computer-Related

Anything from web development, software development, user interface architecture and wireframing, all the way to internet marketing, e-commerce and video podcasting, you name it, I can do it!

Summary

  • Bilingual (Spanish) Senior Level Marketing Professional (15+ years)
  • Doctor of Pharmacy (Pharm.D.) with Bachelors Degree in Marketing and Unfinished MBA
  • Extensive Managed Care Experience (10+ years)
  • Experience in Medical Device and Diagnostic Sales
  • Entrepreneur - Self Starter - Innovator
  • 15+ Years of Management Experience including Finding and Developing Talent
  • 15+ Years of Marketing Communications Utilizing All Direct Marketing Channels
  • Excellent Market Evaluation and Strategy for New Business Development
  • Experienced Marketing Program Development, Implementation and Execution
  • Web Development - Web Architect - User Interface Expert
  • Software Development Experience
  • Professional Direct Response Copywriter
  • Search Marketing (SEO) Specialist (on-page and off-page)
  • Video Marketing Specialist
  • Social Media Specialist
  • Web Analytics Specialist
  • Sales Force Motivation and Training
  • Financial P&L Oversight
  • Very Strong Customer Relationship Management
  • Overflowing Creativity
  • Great Attitude - Ultra Team Player
  • Bilingual in Spanish and English (can manage in Italian as well)

Objective

To contribute my international marketing experience and web marketing expertise to a fun, creative, cutting-edge team within a world-class, innovative corporation that will stimulate and "push" me professionally over the long term.

Interest

International travel

Language/foreign cultures (esp., Europe and Latin America)

Writing

Snow-skiing

Yoga

Pilates

Everything nature (esp. lakes, mountains and forest)

World-class spas

Web business

Mountain biking

Hiking

Nearly all sports

RomCom movies

Animals/Pets