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Work experience

Jul 1997Aug 2009


First Place Detail & Performance

Business Owner, and Operations Manager

First Place Detail & Performance - the #1 auto-detailing business in the region

Envisioned, built, and grew the highest value and quality auto-detailing business from nothing into the top operation in the region.

Increased the productivity of employees while shrinking the high cost of labour from 48% to 25%.

Trained, mentored, and led 30+ employees on the logistics of detailing interiors/exteriors of automobiles, trucks, marine, recreation, commercial and farm vehicles.

Directed every aspect of day to day operation including sales, marketing, public relations, and advertising to ensure company success.

Mar 2007Feb 2008

Sales Consultant

River City Nissan

Sales Consultant

River City Nissan - Over 40 years producing fine automobiles

Recognized as the top producing sales consultant within months of arriving at the job. Maintaining that position for the rest of the tenure in the position.

Increased vehicle sales by listening carefully to consumers, staying up to date on product information (both online and in print version) and ensuring clients received best product and service to suit their needs.

Multiplied purchases securing fleet accounts, resulting in increase of market share by 10%, increase in profitability by 20%.


Dangerous Goods


Motor Dealer Council Auto Sales Certification


Strategic Business Planning



Committed to outperforming his competitors, Norm Langlois delivers on his passion for the equipment manufacturing, sales, and distribution industry. With broad expertise in industrial, automotive, and agricultural equipment, he has demonstrated a proficiency to initiate growth through aggressive strategic sales and marketing plans. Norm gains market exposure by engaging people at both the corporate and retail level while perfecting ways to source new accounts and adding value to existing accounts. Some highlights of his talents include:* Establishing a customer base, then increasing revenues 30% month over month.* Increasing market share 20% building strong client relationships and a solid reputation.* Engaging community partnerships that generate word of mouth campaigns that improve market share.IMPROVING PROFITABILITY AND PERFORMANCE* Account Sourcing & Retention* Prospecting / Cold Calling* Sales & Marketing* Promotion & Merchandising* Competitive Market Position* Value-added Sales* Trade Show Representation* Budgeting & Forecasting* Margin Improvement* Vendor & Contract Negotiations* Financial Management & Restructuring* Customer-focused ServiceBUSINESS LEADER BEHIND THE #1 AUTO-DETAILING OPERATION IN THE REGIONNot afraid of hard work Norm created the customer base he needed to start his own auto-detailing business, and then sought out ways to increase revenue. Norm has continued to grow profitability in a declining industry that has faced more economic challenges than any other. The last ten years of his life have been devoted to building his company into the million-dollar operation that it is today.In all that he has accomplished, Norm attributes his fortune to a belief that “integrity, vision, and commitment are the pathway to success.”

Key Areas of Expertise

Account Sourcing & Retention

Prospecting / Cold Calling

Sales & Marketing

Promotion & Merchandising

Competitive Market Position

Value-added Sales

Trade Show Representation

Budgeting & Forecasting

Margin Improvement

Vendor & Contract Negotiations

Financial Management & Restructuring

Customer-focused Service


Sports Car and Auto Racing Enthusiast, Snowboarding, Carpentry and Renovations

Community Affiliations

KCBIA - Kamloops Central Business Improvement Association

Founding Member, and Board of Directors

2002 - 2007

Originated business improvement association to revitalize downtown, and increase business profitability.

Established shared network of community partners to strategically promote and generate word of mouth campaigns to enhance market share.

Annual Custom Car Show & Shine

Major Contributor and Exhibiter

1998 - 2006

Dove-tailed credibility as authority on automotive industry, and community builder, leveraging both the general public, and the business community through sponsorship of the event.

Engaged 200+ people per day promoting auto-detailing business, sourcing new clients and reconnecting with existing customers.

Increased visibility of the organization by strategically sponsoring events that catered to the target market.