A marketing executive with more than two decades of experience in the consumer electronics industry, Norelle Blumentals currently serves as a Director of RISK360 Solutions Pty Ltd in Bowral, New South Wales. With a diverse professional background, Ms. Blumentals laid solid foundations for her career while an employee of Canon Australia, where she built an impressive record in sales and marketing over a five-year period. Following a successful period as a Secretary and Marketing Coordinator, Norelle Blumentals secured promotion to National Marketing Coordinator for the Systems Division, in which she developed and executed a range of promotional campaigns for the company. Later roles held by Ms. Blumentals at Canon include Assistant National Retail Manager and National Retail Sales Manager, during which time she continued to demonstrate her talents for business development and P&L oversight. In tandem with her work responsibilities at Canon, Norelle Blumentals attended Charles Sturt University, Bathurst, earning her Bachelor of Business in Marketing in 1995. In the same year, Ms. Blumentals left Canon to accept an offer from Philips Australia, thus commencing a 10-year relationship with the major consumer electronics manufacturer and distributor. Beginning as National Business Manager and New South Wales State Manager for the Domestic Appliances and Personal Care division, Norelle Blumentals enjoyed a series of promotions to National Sales Manager of PC Peripherals, Business Unit Manager of PC Peripherals, Business Unit Manager of Multimedia Displays, and, finally, Commercial Channel Manager of Consumer Electronics. At the end of this period, Ms. Blumentals gained her Graduate Diploma in Management from the Australian Graduate School of Management at University of New South Wales and Sydney University and entered into her present role at RISK360 Solutions, where today she focuses her attention on marketing and selling various IT services for the finance industry.