Norb Seufert

Wrote and produced videos and brochures describing the benefits of the OnePitch System, a laser-based data acquisition system for baseball. Wrote business plan, marketing plan and press releases. Developed pitch deck to describe the business opportunity to the investor community. 

Established brand messaging and positioning strategies for the Polara golf ball. Coordinated the development of Polara’s e-commerce website. Managed the creation and production of all consumer and trade marketing materials. Created and produced “buzz” reel for retailer solicitation. Managed Polara’s advertising, social media and website development agencies. 

Developed Marketing Plan and Positioning Strategy in support of O.N.E Beverages’ October ‘09 launch into NY, LA and Miami markets. Developed messaging strategy and managed design of all advertising and merchandising materials. Acting as key contact with Pepsi Bottling Group to coordinate retail promotions.

Developed marketing plan and positioning strategies. Wrote Business Plan to secure funding for start-up venture. Developed multi-media investor presentation. Wrote press releases and assembled press kit. Developed on-premise messaging and promotional materials.

As V.P. of Marketing, was responsible for all marketing communications relating to the U.S. launch of several European beverages. Directed website design, promotions and Point-of-Sale materials. Wrote all product messaging and press releases. Coordinated the creation and production of trade show booth materials. Developed strategic partnerships. Sourced and managed vendors.

Managed ad campaigns for TaylorMade Golf, Kyocera Wireless and Penta Water. Developed a new brand strategy for TaylorMade Golf that dramatically increased their market share and enabled TaylorMade to overtake Callaway Golf for leadership in Driver sales for the first time in 11 years. Developed the initial positioning strategy and marketing plan for Penta Water, which became the #1 selling bottled water in the Health Foods channel. Increased brand awareness for Kyocera cell phones by 61% vs. prior year by emphasizing in-store promotion through novel point-of-purchase materials. Served as key liaison to clients and directed print/television ad projects. Managed four staff and $10M budget.

Developed and implemented marketing plans and communications strategies. Orchestrated national product launches to both trade and consumer audiences. Wrote a booklet on developing strategic briefs that became a template for Callaway Golf's global marketing initiatives. Managed creative development and production of award-winning television and print campaigns for Odyssey (golf). Conducted consumer research and analyzed category trends for the performance outerwear industry. Coordinated media proposals. Prepared and presented new business plans. Supervised six staff and controlled $15M budget.

Managed international advertising launch for Airwalk footwear. Developed public relations campaign and coordinated advertising launch of Rossignol's detachable-frame in-line skates. Supervised 5 staff and oversaw budget of $8 million. Produced substantial agency revenue by effectively negotiating contracts and agency fees. 

Led strategy for Department Of Defense project to encourage US citizens to vote in 1996 Presidential Elections. Created positioning for CibaVision's AOSept line. Managed five staff/$7M budget.

Participated in Grey's Management Training Program. Executed advertising campaigns on behalf of General Foods' Post cereals division.

"Norb Seufert is a down to earth dreamer. He's a tireless creative thinker who has to, must, and does get to the truth and activation point on all he addresses. He brings an abundance of positive energy to every encounter and makes hard work fun. This world needs more Norbs!" 

“I've worked with many account supervisors throughout my career and Norb has always been my benchmark as one of the very best. Where many people on the account side strive to just make the client happy, Norb pushes and stands up for what it takes to get it right and really grow a brand - every single time. His keen sense of strategy and understanding of creative, along with his incredible people and management skills, make him a real asset to any company, agency or brand. If I were assembling a "Dream/SWAT" team on any account, Norb's my guy.”

Copywriting

Major: Business Economics