Summary

I am an accomplished advertising and marketing professional having orchestrated business building campaigns for a wide variety of Fortune 500 companies. I have created positioning strategies that have dramatically improved market share in a number of diverse industries. I pride myself on strong leadership in developing and executing creative solutions to modern marketing challenges. 

Work History

Work History
Dec 2011 - Present

President/CMO

S&R Sports Inc.

Wrote and produced videos and brochures describing the benefits of the OnePitch System, a laser-based data acquisition system for baseball. Wrote business plan, marketing plan and press releases. Developed pitch deck to describe the business opportunity to the investor community. 

Dec 2010 - Aug 2011

Marketing consultant

Aero X Golf

Established brand messaging and positioning strategies for the Polara golf ball. Coordinated the development of Polara’s e-commerce website. Managed the creation and production of all consumer and trade marketing materials. Created and produced “buzz” reel for retailer solicitation. Managed Polara’s advertising, social media and website development agencies. 

Jun 2009 - May 2010

Marketing Consultant

One World Enterprises, Inc.

Developed Marketing Plan and Positioning Strategy in support of O.N.E Beverages’ October ‘09 launch into NY, LA and Miami markets. Developed messaging strategy and managed design of all advertising and merchandising materials. Acting as key contact with Pepsi Bottling Group to coordinate retail promotions.

Oct 2008 - May 2009

Director of Marketing

Marquis Platinum Inc.

Developed marketing plan and positioning strategies. Wrote Business Plan to secure funding for start-up venture. Developed multi-media investor presentation. Wrote press releases and assembled press kit. Developed on-premise messaging and promotional materials.

Aug 2005 - Sep 2008

V.P. of Marketing

Espana Brands/Marquis Brands

As V.P. of Marketing, was responsible for all marketing communications relating to the U.S. launch of several European beverages. Directed website design, promotions and Point-of-Sale materials. Wrote all product messaging and press releases. Coordinated the creation and production of trade show booth materials. Developed strategic partnerships. Sourced and managed vendors.

Jul 2003 - Aug 2005

Management Supervisor

NYCA

Managed ad campaigns for TaylorMade Golf, Kyocera Wireless and Penta Water. Developed a new brand strategy for TaylorMade Golf that dramatically increased their market share and enabled TaylorMade to overtake Callaway Golf for leadership in Driver sales for the first time in 11 years. Developed the initial positioning strategy and marketing plan for Penta Water, which became the #1 selling bottled water in the Health Foods channel. Increased brand awareness for Kyocera cell phones by 61% vs. prior year by emphasizing in-store promotion through novel point-of-purchase materials. Served as key liaison to clients and directed print/television ad projects. Managed four staff and $10M budget.

Jan 1998 - Jun 2003

Account Supervisor

Matthews Mark

Developed and implemented marketing plans and communications strategies. Orchestrated national product launches to both trade and consumer audiences. Wrote a booklet on developing strategic briefs that became a template for Callaway Golf's global marketing initiatives. Managed creative development and production of award-winning television and print campaigns for Odyssey (golf). Conducted consumer research and analyzed category trends for the performance outerwear industry. Coordinated media proposals. Prepared and presented new business plans. Supervised six staff and controlled $15M budget.

Feb 1996 - Nov 1997

Management Supervisor

Lambesis

Managed international advertising launch for Airwalk footwear. Developed public relations campaign and coordinated advertising launch of Rossignol's detachable-frame in-line skates. Supervised 5 staff and oversaw budget of $8 million. Produced substantial agency revenue by effectively negotiating contracts and agency fees. 

Jan 1992 - Jan 1996

Account Supervisor

Ammirati Puris Lintas

Led strategy for Department Of Defense project to encourage US citizens to vote in 1996 Presidential Elections. Created positioning for CibaVision's AOSept line. Managed five staff/$7M budget.

Apr 1987 - Jan 1992

Account Executive

Grey Advertising

Participated in Grey's Management Training Program. Executed advertising campaigns on behalf of General Foods' Post cereals division.

Education

Education
1986 - 1991

New York City

School of Visual Arts

Copywriting

1980 - 1984

Bachelor of Arts

State University of New York College at Oneonta

Major: Business Economics

Portfolio

Portfolio

Portfolio