Valeant - Medpharma Division
- Launch of TheraPearl (www.Therapearl.com) in UAE, KSA & OMAN. Carried out full commercial plan with 5 years P&L for ME region. From-scratch campaign & POSM artworks done. Product is available in Boots in September 1, 2016.
- Introduce TheraPearl directly to consumer in addition to HCP detailing through trade marketing activations, outdoor advertising and TVC
- Re-branding of La Femme -a personal hygiene product- in cooperation with production, R&D, QA and regulatory teams. Revamped outer & inner pack artwork, actual product & sample size plus 2 separate campaigns to HCP & DTC. Working with IML on mall branding & product dispensing at washrooms
- Assigned in collaboration with Valeant BDM to close the deal in commercializing Actipatch (www.actipatch.com) in MENA region
- Manage medpharma CH Generics portfolio P&L and OPEX that includes Dandruff shampoo, Zinc Oxide baby cream, Antibiotic, and 2 cough syrups.
- Support Medpharma market access strategies to new markets in North Africa through market research analysis & setting pricing strategies.