D Iego Giacomini


Employment History 23/4/2006 present L Oreal Luxury Product Travel Retail EMEA: Area Manager UK&Ireland for Prestige & Collection brands: Giorgio Armani (fragrance and cosmetics), Ralph Lauren, Cacharel, Diesel, Viktor & Rolf, Guy Laroche, Paloma Picasso. Manage a Team of 50 people in UK & Ireland: supervise, motivate, recruit, and define salary policy. Develop and build the brands of the Prestige & Collection division, using all commercial and marketing tools available: Media, Promotional animations, recruitment of new Beuaty Consultants, Negotiating with clients on a daily basis, including listing, costs, spaces and promotional support. Responsible for the business in the highest traffic international airport worldwide: Heathrow. Organizing the launch of the Diesel fragrances. Defining for each Brand the correct distribution, and adapt the use of the Marketing Tools Manage the projects of new stands/backwalls in major airports: Dublin (Giorgio Armani Cosmetics), Heathrow T5 (all brands). Reached growth of Market Share in highly competitive UK market, after several years of no SOM growth. Sometimes manage, as a help and support to colleagues, Lanc me brand (skincare, fragrance and make-up) including negotiations with major clients, as well as Airlines, and Ferries. 1/6/2003 15/4/2006 Maurice Lacroix Watches (Desco group, Zurich): Regional Sales Director Europe and Latin America. Manage Distributors in 19 Countries (in EMEA. and America) and Key Travel Retail Accounts: Defining for each market the correct Marketing Plan, including Media, PR, Trade, Retail marketing; Managing Marketing Budgets (TV Campaign up to 0.8 M ); Supporting Each Distributor, by defining Local Assortments, Advising about the correct Distribution. Organize Workshops with Board of Directors and Define Strategic Sales&Marketing Orientations for key markets like Italy, France, Spain and Latin America. Exceded Sales Targets by least 10% each year. Maintained marketing expenditures as agreed in budgets. Supervised and coordinated a team of 5 Sales Coordinators. 1/1/2001 31/5/2003 (LVMH group), Switzerland: Regional Manager Europe. Supervised two LVMH Watch&Jewelry subsidiaries: Managed, Motivated, and Trained Brand Managers and his local team (4 to 7 people). P&L ran Simulations for the Integration of distribution in 3 countries, and opening of new subsidiary. Managed Distributors/Agents in 19 Countries in Europe plus Israel, by: Managing Marketing Budgets, with the goal of improving Brand Awareness, and maximizing sales. Visiting Key Accounts together with local Distributor, in order to motivate, negotiate special deals, and ensure pricing. Advising on Assortment Selection. Negotiating new distribution contracts, in countries where Ebel is not present. At the same time I was Brand Manager for the Portugal subsidiary, where I managed directly a Team of 4 people. I was in charge of an independent P&L. Managed Travel Retail Clients in Europe: both Multiple Accounts or Chains. Developed new markets. Significantly Increased importantly the quantity and quality of information obtained from the distributors. Managed Marketing Budgets of over 4 million of CHF. Increased turnover in my Area by 31% in 2 years. Coordinated the work of 5 Sales Administration assistants. A considerable amount of my time was focused at Marketing Activities: Both Strategic: Basel Fair 2002 and 2003 Assortment Focus Definition and Press Kits of new Booth at Basel Fair 2002. Pricing and Euro Price Harmonization in Europe. Brain Storming for: Ad Campaign + defining a name for a new Product Line + creating new packaging. And Operational: Defining Media Plans according to the local targets to reach, and Corporate Image. Organize and Coordinate all PR Activities in my Markets: Events Organization; Sponsoring; Product Placements, Journalists Invitation to our PR Headquarter in Switzerland, and interviews to magazines and TV. Trade and Retail marketing activities: Organize Sales Incentives, Training Sessions, and Trade Events. Negotiate Corners and Customized Displays, according to HQ Visual Merchandising Guidelines in order to improve the Brand Visibility, and maximize sales. Development of new packaging and special limited edition watches for some markets. Organization of Training Seminars for Brand Managers and Sales Representatives in Europe. 2/2000 9/2000 VIVENDI UNIVERSAL: strategic consulting project (including drafting business plan) for a @Domicile, Internet start-up B2C, part of the VIZZAVI web-portal. This part-time consulting project was done as part of MBA Sciences Po, IEP Paris. 12/1995 01/2000 SPINDAL Sarl (France): company specialized in process aids for the food and beverage industry. 01/1997 01/2000 Export Manager (Export Turnover: 2.6 million Euro). Increased turnover of 240% in 3 years. Supervised two subsidiaries, in Greece and Sweden, in commercial, marketing and administrative areas. Recruited trained and motivated several salesmen in: France, Switzerland, Germany, Romania, and Holland. Managed Key Accounts Customers: obtained certification of our products by large beverage multinational companies (Heineken, Coca Cola). Organized congresses as PR tool. Taught technical brewing courses to brew masters at the University of Nancy, IFBM, France. 12/1995 01/1997 Sales Manager of Beaujolais region: Managed 90 customers and 4 distributors. 10/1995 12/1995 Internship at BAYER AG, Leverkusen, Germany, as business analyst for the marketing director Soft Foams PU (polyurethane) division: Project of renewal of the MIS (Marketing Information Service). Education 2000 MBA Class 2000, MBA Sciences Po, IEP, Paris. 1990 1995 Bocconi University, Business Administration (Ranking: top 5%), Specialization in Marketing. 1993 1994 Erasmus Program at the University (Marketing) of Mannheim, Germany. Professional Skills Strategic and Operational Marketing Knowledge. P&L Management Knowledge Knowledge of Luxury Markets (Luxury Product Marketing), and Luxury Beauty Category. Knowledge of Selective Retail Distribution Networks, and Travel Retail. Ability in managing a team (by day-to-day contact, training, results-control and motivation), and a P&L. Strong in-depth analytical skills. Strong Sales skills in complex situations and fast-pacing environments. Training knowledge. Languages Knowledge Italian: mother tongue German: good oral skills and average written skills English & French: excellent oral and written skills Spanish: average knowledge Interest, hobbies & other activities Private Pilot License since 1990 (Instrumental Flight Course made in USA in 1994). Being a pilot means: forecasting; deciding quickly; dealing with unforeseen situations. Scuba diver (CMAS 2stars + PADI Rescue Diver). Jogging. Piano. Charity.

Work experience

Work experience

General Manager Lancome Switzerland

L'oreal Luxruy Product International