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Having done Masters in Statistics and MBA Marketing. Combination of statistics and Marketing degree compliment my skill set and I have a natural inclination for Management, Analysis and problem solving; a strong commitment towards work and dedication to fulfilling responsibilities forms the paradigm of my professional persona.

 Possess strong numerical and analytical skills. Statistical Data Analysis, Hypothesis testing and regression analysis and drawing conclusions from data is my strength.

 Strong command over advanced Excel including complex macro programming and very good level of IT skills are advantages that make my skills at par with others.

Work experience

Jun 20102016

Data Analysis Manager.


Required Skills: Project Management, Market Research, Client relations, Report designing, Report Automation

i4Research is a leading research company dealing with govt. departments and multinational consultants as data vendor for infrastructure and traffic research for various traffic and infrastructure related projects.

I4Analysis is a consumer and shopper research company with innovative ideas and techniques for shopper behavior research.

Recent projects to name few include Sharjah Master plan project, Dubai Household Surveys and Dubai Model Update studies.

For Dubai household surveys I developed survey tool, trained 70 interviewers on the tool and co-hosted three full day sessions with a delegate from PTV Germany to train project managers, tweak the design of survey methodology and questions and iron out any conceptual gaps to ensure correct data collection.

I also presented the project to RTA (main client) regarding data collection tool, data quality procedures employed and data reporting options according to the guidelines from RTA.

Also managed Data collection projects at Dubai airport Terminal 1 trials, Land side and air side re-design studies and Dubai airports parking policy studies.

Jan 2007May 2010

Asst. Manager Circulation sales and Marketing Analysis.

Khaleej Times, U.A.E's leading Daily Newspaper.

Required Skills: Statistical data analysis, Market Research, Macro Programming, MIS Reporting.


  • Conduct market research to determine market requirements for existing and future products, analysis of customer research, current market conditions and competitor information.
  • Develop and implement plans and projects for new and existing customers to promote company products.
  • Manage Reports on the periodic monitoring, team review and report on all sales activity and its results on frequent basis for management.
  • Provide support to the sales and marketing for budgeting, Develop company pricing strategy for promotions by analyzing reports on sales.
  • Conducting periodic market reviews, analysis of departmental performance, target achievements and budgetary adherence for recommending corrective actions accordingly.
  • Evaluating overall results of plans in terms of turnover, profit & share of marketing volume in addition to planning for the future.
Sep 2005Nov 2006

Marketing and Sales Manager

Falcon Technologies , Pipes, Valves and Building Materials Company in Karachi, Pakistan.
Jun 2005Jul 2005

Research Executive

AC Nielsen, Leading Market Research Agency in Sharjah.

Worked for a brief period at AC Nielsen after I resigned from Khaleej Times in 2005. My role started from interacting with clients for defining core objective of research, Coordination with field and data punching department for smooth and timely deliveries of data, Report writing and presentation of research finding and deliveries to the client.


  • Administration of Quantitative Research.
  • Client Support.
  • Research Project design.
  • Questionnaire Design.

· Follow-up of Field & Data Entry Operation.

Jun 2002May 2005

 Research and Statistics Executive

Khaleej Times, U.A.E's leading Daily Newspaper
Apr 1999May 2002

QA/QC Executive

Beltexco Limited Fz LLC

· Maintenance of Order Position/Status.

  • Preparation of Weekly order position report.
  • Preparation of monthly MIS reports.

Preparation of in process Control charts for better defect analysis and possible prevention of recurrence.

Maintain and update customer lists for smooth transfer of customer order sheet to internal production orders.

· Preparation of Statistical process control procedure for Quality manuals.

· Preparation of Internal Quality Audit schedule, data analysis report of In house product testing, in coming good's acceptance/rejection, and to assist QA manager in conducting Internal Quality Audits.

· Preparation of Internal Quality Audit schedule, data analysis report of In house product testing, in coming good's acceptance/rejection, and to assist QA manager in conducting Internal Quality Audits.