Public Relations Manager
Define the content strategy and editorial planning for eWise news stories working in collaboration with Marketing. Development of media ecosystem in the targeted markets (UK, Europe, Asia and Australia). Managed the media relations process, including journalist inquiry tracking and response, monitoring & evaluation. Press Release writing, client announcements and publishing. Other communication materials: Audit of client testimonials, case studies, White papers, blog posts writing, thought leadership articles and specialist writers briefing. Events Management: research, organisation and support (Australia, Vietnam and the United Kingdom). Lead Generation: Inside sales, pre-scanning and research for the sales team of potential clients. Results: Built knowledge on the current financial sector and emerging technology. Created a network of journalists and event organisers within the banking sector.