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Work experience

Apr 2009Present

Senior Manager Ad Operations

Yahoo Software Development India Pvt. Ltd

Core competencies include:

  1. Leadership - Drive sales programs, Drive efficiency and process improvements, evangelize collaboration and team work
  2. People Management - Hiring, Training, Manage appraisal  cycle, Employee engagement, Annual employee satisfaction survey and action plans
  3. Digital Marketing Strategy - Search Engine Marketing, Competitive analysis, Vertical insights, Cross selling opportunities, Study Market trends, Drive scaled optimizations
  4. Sales Reporting Tools - Liaison with the tech team on sales reporting requirement and  System enhancements
  5. Sales Operations and Optimizations - Performance tracking, Forecasting, Reporting, Optimizations, Sales Opportunity tracking and reporting

Job Description

  • Lead the Sales Operations team of 60 members supporting multiple verticals
  • Ensure the team is guiding the account/campaign optimization process, with an eye on driving click through rate, Conversions and improving ROI for advertisers
  • Drive scaled bid and budget optimizations for NAR and EMEA region
  • Build seasonal optimization packets and vertical insights for NAR market
  • Communicate with senior management & Clients in formal reports and presentations
  • Proactively provide smart client research and industry specific information to Internal teams and Clients
  • Remotely service clients and ensure the team maintains regular engagement with clients
  • Work closely with Systems and applications team (engineering/Product), HR, and training team to ensure smooth & efficient operations
  • Liaison with the tech team to create new reporting tools and work on system enhancements for the Sales operations and Account Management team
  • Responsible for automating Manual work and getting it into the sales tools
  • Provide strategic direction to the teams, to constantly look for ways to improve operational efficiency, mitigate operational risk, promote employee welfare and expand value add to the organization
  • Work with peers and management to define workflow, engagement process and rules for the team and partners
Apr 2004Nov 2009

Associate Manager

Fidelity Investments
  • Led a team of 40 Associates, 3 Work Leaders & 2 Team Leader working on 4 different sub processes(End to End) Ensure timely and accurate processing of Customer benefit payments by the team
  • Served as Point of Contact for clients and partners from onshore(Boston, USA), Successfully transitioned two process from onshore(Boston, USA) 
  • Responsible of handling day to day operations, over payments & collections for a set of clients
  • Preparing Reports, Presentations & other statements with a view to apprise management on the operations
  • Completed a 10 month leadership program(Impact) 4 Successfully
  • Highest score in the annual customer survey for performance in business vertical of 425 members
  • Appreciation for organizing a successful kaizen event for the Business vertical
  • You Have Earned It Award” for training 150 associates
  • Seat utilization for the vertical, which helped us release 18 seats
Apr 2002Apr 2004

Assistant Manager-Sales and Marketing

The Park Hotels
  • Managed relationship with the Travel executives and top management of major corporate companies like IBM, HSBC, Fidelity Investments, etc 
  • Played a vital role in building brand awareness for The Park, in Bangalore market
  • Responsible for selling other properties and services of the hotel chain
  • Ability to manage difficult or emotional customer situations
  • Ability to respond promptly to customer needs and of requests for service and assistance
  • Host PR activities and entertainment for the clients
  • Effectively worked with other hotel chains, airlines and corporate company's in designing new product offerings, helping all the stakeholders to be in a win-win situation
  • Closely worked with the PR Manager and the advertising agency for various events and successfully managed marketing initiatives for the Bangalore Hotel
Jun 2001Mar 2002

Sales Executive

The Atria Hotel

Manage relationship with top corporates and was responsible to drive sales for the Hotel

  • Sourcing food & beverage and room business for the Hotel
  • Developed new clients & business for the company by efficiently handling the key accounts of the company
  • Efficiently dealt with key clients like ABB, L&T, TVS Motor Company, Toyota and Infosys


Jan 2004Sep 2008


Symbiosis Center For Distance Learning

Post Graduate Diploma in Business Administration - Specialized in Sales and Marketing

1998May 2001


Christ College Bangalore

Bachelors Degree in Hotel Management - Specialized in Sales and service