Work History

Work History
Apr 2009 - Present

Senior Manager Ad Operations

Yahoo Software Development India Pvt. Ltd

Core competencies include:

  1. Leadership - Drive sales programs, Drive efficiency and process improvements, evangelize collaboration and team work
  2. People Management - Hiring, Training, Manage appraisal  cycle, Employee engagement, Annual employee satisfaction survey and action plans
  3. Digital Marketing Strategy - Search Engine Marketing, Competitive analysis, Vertical insights, Cross selling opportunities, Study Market trends, Drive scaled optimizations
  4. Sales Reporting Tools - Liaison with the tech team on sales reporting requirement and  System enhancements
  5. Sales Operations and Optimizations - Performance tracking, Forecasting, Reporting, Optimizations, Sales Opportunity tracking and reporting

Job Description

  • Lead the Sales Operations team of 60 members supporting multiple verticals
  • Ensure the team is guiding the account/campaign optimization process, with an eye on driving click through rate, Conversions and improving ROI for advertisers
  • Drive scaled bid and budget optimizations for NAR and EMEA region
  • Build seasonal optimization packets and vertical insights for NAR market
  • Communicate with senior management & Clients in formal reports and presentations
  • Proactively provide smart client research and industry specific information to Internal teams and Clients
  • Remotely service clients and ensure the team maintains regular engagement with clients
  • Work closely with Systems and applications team (engineering/Product), HR, and training team to ensure smooth & efficient operations
  • Liaison with the tech team to create new reporting tools and work on system enhancements for the Sales operations and Account Management team
  • Responsible for automating Manual work and getting it into the sales tools
  • Provide strategic direction to the teams, to constantly look for ways to improve operational efficiency, mitigate operational risk, promote employee welfare and expand value add to the organization
  • Work with peers and management to define workflow, engagement process and rules for the team and partners
Apr 2004 - Nov 2009

Associate Manager

Fidelity Investments
  • Led a team of 40 Associates, 3 Work Leaders & 2 Team Leader working on 4 different sub processes(End to End) Ensure timely and accurate processing of Customer benefit payments by the team
  • Served as Point of Contact for clients and partners from onshore(Boston, USA), Successfully transitioned two process from onshore(Boston, USA) 
  • Responsible of handling day to day operations, over payments & collections for a set of clients
  • Preparing Reports, Presentations & other statements with a view to apprise management on the operations
  • Completed a 10 month leadership program(Impact) 4 Successfully
  • Highest score in the annual customer survey for performance in business vertical of 425 members
  • Appreciation for organizing a successful kaizen event for the Business vertical
  • You Have Earned It Award” for training 150 associates
  • Seat utilization for the vertical, which helped us release 18 seats
Apr 2002 - Apr 2004

Assistant Manager-Sales and Marketing

The Park Hotels
  • Managed relationship with the Travel executives and top management of major corporate companies like IBM, HSBC, Fidelity Investments, etc 
  • Played a vital role in building brand awareness for The Park, in Bangalore market
  • Responsible for selling other properties and services of the hotel chain
  • Ability to manage difficult or emotional customer situations
  • Ability to respond promptly to customer needs and of requests for service and assistance
  • Host PR activities and entertainment for the clients
  • Effectively worked with other hotel chains, airlines and corporate company's in designing new product offerings, helping all the stakeholders to be in a win-win situation
  • Closely worked with the PR Manager and the advertising agency for various events and successfully managed marketing initiatives for the Bangalore Hotel
Jun 2001 - Mar 2002

Sales Executive

The Atria Hotel

Manage relationship with top corporates and was responsible to drive sales for the Hotel

  • Sourcing food & beverage and room business for the Hotel
  • Developed new clients & business for the company by efficiently handling the key accounts of the company
  • Efficiently dealt with key clients like ABB, L&T, TVS Motor Company, Toyota and Infosys

Education

Education
Jan 2004 - Sep 2008

PGDBA

Symbiosis Center For Distance Learning

Post Graduate Diploma in Business Administration - Specialized in Sales and Marketing

1998 - May 2001

B.H.M

Christ College Bangalore

Bachelors Degree in Hotel Management - Specialized in Sales and service