Ignacio Harriague

  • Buenos Aires Argentina
Ignacio Harriague

Work History

Work History
Mar 2009 - Present

Business Development Lead

Three Melons, Playdom

Evaluation of new business opportunities and sales for new projects. Working with clients such as Disney, Warner Bros., Mattel, LEGO, Coca Cola, etc, and diverse interactive advertising agencies. Reporting directly to the CEO.

After the acquistion of Three Melons by Playdom Inc. in July 2010 I continued doing business development, now focused exclusively on games for social networks. Responsibilities include selling sponsorship for Playdom`s games and doing account management for the brands. Also in charge of the evaluation of potential partners for Playdom in Latin America.

  • Helped integrate over 20 brands into Bola Social Soccer including Coca Cola, Allianz, Nike, Unilever, Ford, etc
  • Successfully coordinated the relationship with .FOX Networks
  • Leading business partnerships for upcoming social games - Still confidential
Aug 2010 - Present

Assistant Professor, Information Technology II

Universidad Torcuato Di tella

Teaching last year students of Business Economics the importance of Information Technology in the companies, and giving them an insight on the market´s trends and future.

Sep 2007 - Mar 2008

HR co-op

Procter & Gamble

Lead human capital related projects. Among them, I was leader of a cross company team in charge of process simplification. 

Left the job to focus on my studies


Apr 2010 - Jun 2010

Creative Innovation

Universidad Torcuato Di Tella
Mar 2005 - Jul 2009

BS-Business Economics

Universidad Torcuato Ditella




Collaborating with colleagues and partners to add the most value

Public Speaking

Written and oral presentations


Business Development


Member of the debate team in high school (Colegio Champagnat 2003-2004)

In charge of the school Choir (Colegio Champagnat (2002-2004)

Founder and leader of a rock band. Songwriter, interpret.

Member of Yatch Club Argentino.

Member of Club Universitário de Buenos Aires.

I represented Argentina in four Yatching World Championships and finished top 3 in over thirty local championships.

-Cadet International Class:

  • 2001 - Buenos Aires, Argentina
  • 2002 – Ribnitz Damgarten, Germany
  • 2003 – Flaanders, Belgium

-420 International Class:

  • 2006 – Canary Islands, Spain


  • Gaming
  • Gamification
  • Social Media
  • New Media
  • Tech
  • Music (in all forms)
  • Sailing 
  • Snowboarding


I am a young tech-savvy, business oriented professional with experience in online gaming and advertising, both in B2B and B2C business models. 

In my short career I have had the privilege of working with outstanding individuals, giving me an amazing learning and professional development opportunity. I have worked in the fastest growing industry in the entertainment space for more than a year and successfully adapted from advergaming to the past paced industry of social games.


Dec 2004 - Present

Proficiency in English

University of Cambridge



Mariano Suarez Battan

Mariano was my boss at Three Melons / Playdom