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Work experience

May 2012Present

Social Media PR and Content Manager

  • Creating content calendars and driving digital media strategy for clients.
  • Developing and editing on-brand web copy, corporate messaging and social media content.
  • Digital community management.
  • Developing strategic marketing programs, alliances and partnerships on behalf of clients.

  • Developing programs that extended the reach of existing marketing programs.

  • Production management and creation of visual media.

Current Clients: ZWILLING J.A. Henckels Past Clients: Freebirds World Burrito, Gymboree Play and MusicGymboree Inc., Skyline Construction, Afar Media, Home Away

Mar 2014Present

Owner and Textile Artist

Thicket and Thistle
  • Creation of all content, website design, branding and printed products.
  • Designing, sewing and hand-dyeing natural textiles and apparel using foraged plant dyes.
  • Curating vintage items for resale.
  • Managing Thicket and Thistle blog, online shop, Etsy storefront and wholesale orders. 

As seen in: Meus Shop and Field Day

Feb 2014Jul 2014

Content Manager

The H&H Company
  • Developed content for blogs, websites, email, social media and print pieces.
  • Created content calendars and social strategy specific to the needs of each retail shop or restaurant.
  • Coordinated with The H&H small businesses and the creative team to execute photo and design elements.
  • Researched, wrote and edited copy pertaining to public relations and marketing campaigns.
  • Found new ways to grow content reach on social platforms and digital publications.
  • Assisted the creative team with various projects like branding meetings, events and photo/styling sessions.
  • Responsible for general editing and proofreading of all creative based publications.
Apr 2013Jan 2014

Social Media Community Coordinator

Freebirds World Burrito | Tavistock Restaurants
  • Created on-brand marketing campaigns and digital content.
  • Planned and organized daily posts to social media channels.
  • Cultivated customer relationship culture to extend outside restaurant walls.
  • Built and deployed a new customer service program through and Salesforce that engages social and traditional lines of customer communications to increase response efficiency across departments to all 100+ restaurants
  • Responded to brand's mentions and feedback on social media and review sites.
  • Managed loyalty program and general inquiries across social and traditional channels.
Feb 2011Mar 2013

Managing Editor & Partnerships

Wayfare Magazine
  • Recruited and managed contributor network, overseeing the production of weekly blogs, video and feature stories, while maintaining editorial voice and direction.
  • Assisted in driving digital strategy and social media initiatives.
  • Maintained all social media channels.
  • Attended key digital events and blogger meetups.
  • Helped with key travel and lifestyle bloggers and maintain third party syndication relationships.
  • Responsible for packaging and pitching Wayfare Magazine and the See Jane Fly Network to potential media partners and bloggers.
  • Drove content strategy, fostered external partnerships and stayed at the forefront of digital brand building.
May 2010Sep 2010

Editorial Contributor

See Jane Fly, Inc.
  • Managed relationships between the product and syndication contacts of travel and style companies.
  • Contributed editorial content and web curation through product scouting and travel experience.
May 2010Aug 2010

Editorial Intern

Ecofabulous, Inc.
  • Managed relationships between the product and syndication contacts of eco-conscious style and living companies.
  • Created editorial content through environmentally based research.
  • Planned and organized daily posts.
  • Performed various office assistant duties.


Sep 2008Jun 2012

B.A. English

University of California, Santa Barbara
  • B. A. English degree with a specialization in Environmental Literature
  • Participated and mentored in the Arnhold Research Fellows Honors Program


Nicole is a social media marketing and digital content professional, specializing in lifestyle and food industries. She combines her experience in creative writing and editorial management with a passion for human connection--on and offline--to tell compelling stories and gather engaged audiences. From building blogger campaigns and developing brand-specific content to cultivating 1:1 customer service models, Nicole continues to break into new territories of engagement.


  • Social Media Expertise
  • CRM Strategy and Execution
  • Content Organization, Creation and Management
  • Integrated Marketing Campaigns
  • Special Events Management
  • Author/Blogger Management and Site Moderation