With the entertainment industry converging into a worldwide mass media, both business and operation models are radically evolving. This course for producers, directors, development personnel, and aspiring media executives responsible for planning and executing media ventures of all kinds, examines the business issues associated with the entertainment industry in the multiple formats of film, television, and TV content-access. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues and introduces new business models to navigate content onto new technology platforms. Some history is highlighted to provide a context for current practice. The course also featured opportunities to meet senior entertainment industry executives. Topics included financing, contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and marketing and distribution.