Social Media Consultant
American Red Cross
Red Cross Digital Engagement team lead responsible for social media planning, implementation, and analysis to increase social engagement for the American Red Cross in Oregon and SW Washington.
- Development and deployment of creative social content to increase engagement and expand follower base; collaboration across teams to identify, curate and develop engaging stories.
- Analysis of Social Media efforts to identify new opportunities and optimize performance that has led to development of new social strategies and expanded social reach throughout the Northwest.