Responsible for managing Marketing Communications functions for the Xerox USCG Group. Role has led to increased engagement within Xerox SMB markets.
- Managed Marketing Communications functions through planning, deployment and analysis of marketing programs, web development, and deployment of promotional programs.
- Assisted development of marketing functionality including program management, systems integration, and lead nurturing campaigns to increase marketing effectiveness.
- Managed content including email, website, newsletters, flyers, event materials and social media assets.
- Analyzed marketing efforts including performance measurements, analytics, and customized reports to consolidate and attain new marketing efficiencies.