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Summary

Over 20 years experience in the marketing business. Background includes a nine year career with the National Football League. Produced over 60 live televised events and programs to promote the NFL brand, its teams and players. Managed a multi-million dollar budget, negotiated television deals with the NFL's network and cable partners and sold sponsorships to Fortune 500 companies. Experience also includes launching the largest, interactive on-line talent contest, “Next Big Star”, which culminated in a weekly, prime time television series on PAX Television serving as Executive Producer. Most recently, developed and implemented integrated marketing campaigns for several leading real estate ventures with the goal of promoting investment properties and driving property sales. Responsible for developing partnerships with real estate businesses and organizations, creating and managing sales events and seminars and promoting programs via media campaigns and consumer programs.

Graduated Cum Laude from Boston College with a Bachelor of Arts Degree in Communications and Sociology.

Work experience

20082010

Vice President

Cash Flow Services, Inc.
20062008

VP, Marketing

ParLago Marketing Group
20032006

Executive VP

McMahon Communications
20002003

Vice President/Executive Producer

Next Big Star
19901999

Director, TV Programming/Events

National Football League

Education

BA

Boston College

Skills

Specialties
• Operations/Management • Campaign Management • Event Marketing •  Business Development • Contract Negotiation • Start-Up Experience • Event Creation/Management • Sponsorship Sales • TV Programming • Competitive Product Positioning • Market Positioning • Market Research • Budget Management