Sandrine Rattan

Sandrine Rattan

Work History

Work History
Jul 2010 - Present

Producer/Host

CNC3 Television

Producer and Host of the "Business Watch"...a programme aimed at demonstrating the link between specific-type organizations and the broader socio-economic development of Trinidad and Tobago. (Refer to interview with Richard Young,  Managing Director of ScotiaBank of Trinidad Tobago)..Also refer to promotional press ads in portfolio.

Jan 2009 - Present

Producer/Host

Power 102FM Radio

Producer/Host of "The Business Forum" - A programme aimed at highlighting important issues impacting the socio-economic landscape of both the regional and international economies (Refer to key internatonal radio interviews in portfolio).

Sep 2012 - Present

Manager, Sales & Marketing

Community Concerns Network

Responsible for the sales and marketing portfolio for the Real Life Times Newspapers. Also responsible for facilitating the interviews and producing related content for the newspapers.

Sep 2004 - Jul 2012

Manager, Corporate Communications

National Entrepreneurship Development Co. Ltd.

Hired by the organization in September 2004 to establish a Corporate Communications Department primarily to promote the organization's image and brand. Staffed with seven (7) employees, the Department is responsible for the management and execution  of the public relations; corporate communications; advertising; media relations; event management and marketing and outreach portfolios. Also responsible for oversight of ten (10) Customer Service Representatives throughout the company's network. Oversight includes facilitation of training in various areas aimed at improving customer service in the organization. Major accomplishments include:

                *  More than 100% growth increase in the client portfolio from approximately 2,324 clients in 2004 to

                    approximately 9,500 clients in 2010  with continued growth. This was due mainly to the marketing

                    initiatives being implemented by the Department. 

                *  Developed strategic alliances with major institutions such as Central Bank of Trinidad & Tobago;

                    Business Development Co. Ltd; Inter-American Dev. Bank - to assist with capacity building and

                    institutional strengthening.

                *  Introduced community outreach initiatives to broaden the reach to clients in various sectors such

                    as Fashion & Design; Art and Craft; Light Manufacturing; Food & Beverage and Retail Services.

                *  Identified sectors with the greater socio-economic potential and developed them further with

                    specific-type initiatives (My portfolio contains samples of various types of promotional literature).

                *  Conducted exclusive radio interview with the former Prime Minister of Trinidad and Tobago

                    (Patrick Manning) on the Government's vision for entrepreneurial development (refer to interview

                    in portfolio under "Journalism Skills."

Nov 2002 - Feb 2006

Communications Consultant

Young Men's Christian Association (YMCA)

Developed and executed Strategic Communications & Partnership Plan. Major benefits realised from the Plan are:

          *  Corporate profile and image of the organization was improved.

          *  Number of corporate partners (both locally and internationally) increased by 75%.

          *  Organization's brand was strengthened with the hosting of major Fund-Raising events in

              collaboration with key stakeholders.

Aug 2003 - Aug 2004

Communications Officer

Venture Capital Incentive Programme

Hired as the Communications Officer to (single-handedly) develop and implement the Communications and Public Relations Portfolio which included Corporate Communications; Advertising and Event Management. Major accomplishments included:

        *  Increased entrepreneurial activity and national publicity from 38% to approximately 55% as a result

            of communications campaign.

        *  Increase in the number of strategic alliances by approximately 40% with both state and private sector

            agencies having a vested interest in enhancing the venture capital industry.

         * Wrote article themed "How to Build an Innovative Economy through Risk Financing" (posted on the

            organization's website - refer to portfolio). Risk Financing is the core means of financing offered by

            the organization. 

Feb 2002 - Oct 2002

Marketing Executive

Tele-Staff of Canada Corp.

Corporate promotion and sale of the organization's products and services. Also assisted with training junior associates.

Oct 2000 - Nov 2001

Business Relations Officer

Small Business Development Company Ltd.

Developed and executed (single-handedly)  Communications Plan which included components of Public Relations and Event Management. Major accomplishment:

        *  Increased entrepreneurial activity and public awareness by approximately 70% through such

            activities as media publicity and community outreach sessions.

Apr 2000 - Sep 2000

Communications Consultant

Self-Employed

Provided advice and communications-related services for individuals and small organizations.

Mar 1990 - Mar 2000

Public Relations Officer

Telecommunications Services of Trinidad and Tobago Ltd.

Main responsibility included implementation of both the external and internal Public Relations portfolios and Event Management. Another key responsibility related to the effective treatment and management of customer service complaints.  Major accomplishments were:

          *  Prudent management and oversight of the Public Relation's Department's advertising budget of

              TT$10 million.

          *  Reduction in the number of (irate) customer complaints which were channelled through the

              Department by 75% over a 3 - 4 year period as a result of the implementation of " Customer Service"

              mechanism.

May 1985 - Feb 1990

Public Relations/Admin. Assistant

Telecommunications Services of Trinidad and Tobago Ltd.

Main responsibilities included production of Internal Newsletter (from interviews to layout/production); planning and execution of  Internal Events; Dept. Liaison for Advertising Agency on production of corporate literature such as brochures, posters, etc. Major accomplishments were:

                          *  Improved employee camraderie between Departments through the effective organization

                              of internal events such as Sports and Family Day and Employee Awards' Function.

Education

Education
Jan 1998 - Jan 2011

Post-Graduate Diploma in Business Administration

Heriot-Watt University (Edinburgh Business School)

Courses completed:

*  Organizational Behaviour

*  Marketing

*  Human Resource Management

*  Negotiation

*  Strategic Planning

*  Project Management

 Note: Inability to complete earlir due to domestic circumstances re my mother.

Sep 1981 - Jun 1986

Certificate, Business Management

University of the West Indies

Courses completed:

  *  Business Mathematics

  *  Language Skills

  *  Office Management

  *  Records Management

  *  Business Communication

  *  Business Economics

  *  Business Law

  *  Office Procedures

  *  Psychology (Environmental Relationships)

Skills

Skills

Conference Planning

Protocol Officer at (1)Fifth Summit of Americas Meeting and (2) Commonwealth Heads of Government Meeting - both held in April 2009 and November 2009 respectively inTrinidad and Tobago.  

Foreign Language Fluency (Spanish)

Media Interviews

Adept at conducting both radio and television interviews with senior officials such as Chief Executive Officers and Presidents of both local and international organizations such as the International Monetary Fund (USA); The World Bank (USA); International Trade Centre (Geneva) and the Commonwealth Secretariat (London). (Refer to interviews in portfolio).

Event Planning

Very effective in planning both Formal and Informal events such as Awards' Ceremony; Trade Fairs; Gala Fashion Shows, etc.

Speech Preparation

Adept at preparing speeches for CEOs, Chairmen and Government Ministers.

Publications

Newspaper Features

Corporate Promotional Material

Event Promotion

Press Ads (Business Watch)

Summary

A results-driven public affairs, corporate and marketing communications executive, offering more that 10+ years of progressive experience in managing corporate reputations; corporate advertising campaigns; product launches; government and  community relations; media management and external and internal communications. Excellent track record in developing brand entities and community outreach programmes. Strong skills in developing strategic messages, editing and writing for traditional and electronic media. Proven leadership in both telecommunications and entrepreneurial organizations. Quite skilled in facilitating both television and radio interviews with high-profile international leaders on global socio-economic issues. (Refer to media interviews stored in portfolio).

Objective

To be a major asset to any corporate entity with which I'm employed, through optimal use of my technical skills and academic competencies, thereby adding value to the continued success of the organization.

Training

Participation in the following training programmes

  * "Marketing Excellence, Brand Leadership & Strategic Crisis Communications Management"

  * "Managing Corporate Reputation, Image and Brands"

  * "Using Public Relations to Build Sales"

  * "How to Get the Most out of Advertising Agencies"

  * "Public Relations: Your Organization's Communications Tool"

  * "The Principles of Marketing"