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Nooruddin Merchant

Project Manager, Youth Empowering Spaces (YES) At Habib University Foundation


More than 15 years of hands-on experience of working with NGOs, non profits, semi government and government organizations in promoting ideas and programs for youth development, teacher education, capacity building, monitoring follow-up and support, and community participation.

Developing and conducting Training programs for a diverse set of audience including public and private school teachers, librarians, government supervisors, NGO representatives, school managers and youth.

Curriculum and material development   media literacy, parental engagement, soft skills, teaching with ICTs, sports education, community service projects planning, career planning etc.

Conceptualizing, creating, implementing, monitoring and strengthening programs for teacher education, ICTs and library integration into learning, parental engagement and whole school improvement. 

Some of my significant contributions include:

Conceptualized and Implemented CONNECT - A peer coaching, mentoring and learning initiative for Youth.
Conceptualized TECHBAITHAK- Smartphone Application Development for Creative Expression and Empowerment.
Developed space plan of upcoming Habib University Campus Library
Pioneered Learning Technology Program at Aga Khan Education Service, Pakistan (AKES,P)
Worked in collaboration with Phillips Academy, Boston- Massachusetts, United States in creating Library Reform Program for Aga Khan Schools, Karachi
Trained and facilitated 1000 teachers and 200 librarians in technology and library integration
Trained Educators from  Syria on using ICT in Education
Received acknowledgment from INTEL Teach to the Future Program
Trained 350 master trainers from all parts of Sindh under BB Shaheed Youth Development Program
Conducted teachers' professional development workshops and seminars at Aga Khan University, Institute for Educational Development (AKU-IED), Society of Pakistan English Language Teachers (SPELT), Teachers Resource Centre (TRC), Educational Resource Development Centre (ERDC), Notra Dame Institute of Education, Karachi
Designed and implemented Parental Engagement Program for Community Schools in Karachi.
Designed and Coordinated Government School supervisors to activate and train Parents Teachers Association(PTA) in 1860 schools of Sindh, Pakistan.
Built capacities of School Management Committees (SMCs) of Community Based Schools, Karachi in strategic planning, visioning, project management etc.
Developed and implemented Learning Through Media program for Early Childhood and Primary Schools using Urdu Adaptation of Sesame Street.

Work experience

Jul 2007Present

Project Manager, Youth Empowering Spaces (YES)

Habib University Foundation

Joined as Research and Academic Associate for

  • Exploring, Understanding and disseminating best practices in Library and Learning Technology Integration at Schools, High Schools and Higher Educational Levels. 
  • Developing ideas and possibilities for integrating library and technology related learning programs.
  • Training Youth for Active Citizenship, Leadership and Sports
  • Researching and developing a curriculum module on Sports for Mental Skills Development.

Deputed as a Project Director at Institute for Advancing Careers and Talents(iACT), a public private partnership project between City District Government Karachi and Habib University Foundation (H.U.F.)

  • Developing the overall strategic plan for the not for profit vocational career / technical institute
  • Ensuring the development and implementation of vocational and service industry courses for youth.
  • Formulating partnerships and linkages with service sector companies for course development, internships and job placements

Currently Deputed as Project Manager for Youth Empowering Spaces (YES) since September 2011. The Project is being implemented at Karachi, Jamshoro and Matiari (Sindh)

  • Program development, facilitation and implementation.
  • Supporting YES team to achieve project deliverables.
  • Organizing activities and events for Youth which leads towards personal, social and economic empowerment ideas and possibilities.
Feb 2002Jul 2007

Program Officer, Learning Technologies

Aga Khan Education Service, Pakistan
  • Developed and Implemented Parental Engagement Program for Community Based Schools in Karachi.Conceptualized and developed a program for integrating Technology and Library media resources into a network of schools in Urban and Rural settings.
  • Devised frameworks and tools for promotion of integrating Technology and Library media resources into School in curriculum.
  • Conceptualized, developed and implemented "Peer Educator Program for in school youth" and "IVolunteer Program" to promote meaningful use of technologies and libraries for learning. The programs also engaged youth in Service Learning Projects for their fellow classmates, school mates and teachers.
  • Developed and conducted an elective course on Critical Media Literacy and Awareness

Programs Coordinator

Safi Qureshey Foundation
  • Coordinating nationwide research on impact of Khul Ja Sim Sim a local language adaptation of Sesame Street.
  • Developing and implementing teacher education programs for Early Childhood level to integrate media into learning

Program Associate

British Council Projects Management Office
  • Supporting the implementation of Parent Teachers Association (PTA) / School Management Committee (SMC) program in four districts of Sindh. The project was being implemented by the Sindh Education Foundation (SEF).
  • Providing monitoring and follow-up support to NGOs implementing the program in the field.


Feb 2011Present

Post Graduate

Allama Iqbal Open University

Final Year Thesis in progress. The topic of thesis is "Readiness for mobile phone based library services in universities libraries: A survey"


Blended Learning Module Development
One to One Career Guidance
Facilitating Youth, Mid Career Professionals in providing Career Guidance.
Module Development
Developing modules alongwith course objectives, activities and assessment on themes including Media and Information Literacy, Out of the box thinking, Team Building, Service with Excellence, Sports for learning and development, parental engagement.
Program Conceptualization and Development
Developing Concepts and Programs for Youth Career Guidance, Youth Entrepreneurship , Technology and Youth Empowerment. Developing space plan of learning spaces especially IT and Libraries. Developing project proposals after conducting thorough research.
Capacity Building
Facilitating youth to gain personal, social and economic empowerment through self development workshops. Conducting guest speaker sessions on Technopronuership, Digital Marketing and Portfolio Building. Planning and Conducting workshop for Report Writing, Success Stories Development, Internal Motivation, Linkages and Partnerships Building. Conducting workshops and facilitating Teachers, office staff and Librarians to enhance their IT Skills. Conducting workshops for School Management Committees (SMCs) on visioning, team work, project planning and implementation Enabling school community to integrate ICT and Library into mainstream curriculum. Facilitating in school and out of school youth to use digital technologies for meaningful and creative applications.
Youth Facilitation and Capacity Building
Digital Fluency
Developing Databases, Website Development, Network installation and Management, Internet, Word processing / spreadsheet skills, Digital Photography and Image Editing.  

Articles and Publications


  • Chartered Institute of Library and Information Professionals (CILIP), UK
  • Special Library Association (SLA)

Voluntary Services

  • Served as the Country Representative Pakistan, Special Libraries Association (SLA), International for three years.
  • President, Sindh Chapter, Pakistan Library Automation Group (PAKLAG).

Conference Presentations


Train the Trainer

Learning Minds

ICT in Education

Aga Khan University Institute for Educational Development and Aga Khan Education Service Pakistan
Apr 2014Apr 2014

Train The Trainer

Aman Foundation - INJAZ Program
Dec 2012Dec 2012

Psychometrics and Other Career Assessment Tools in Career Counseling

British Council, Pakistan
Apr 2012Apr 2012

Power Searching with Google

Google Inc.
Nov 2009Nov 2009

Active Citizens Program

British Council, Pakistan