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Work experience

July 2011Present

Business Travel Sales & Internet Marketing Manager

Sheraton Eatontown Hotel
  • Responsible for business travel segment production. Manage and grow revenue stream by seeking new business, maintaining relationships with current accounts and bringing back lost business. Successes include year over year increased occupancy and revenue.
  • Compile total rooms forecast and actualization reports monthly.
  • Co-lead on revenue management decisions including rate setting and rate availability.  
  • Manage online profiles and respond to Request For Proposals. Maintain communicative relationship with account managers.

  • Complete Request To Bid to solicit new accounts using area production reports, research and prospecting new business.

  • Minimum of 15 customer and potential customer touch points per week including outside and inside sales calls, appointments, meals and networking events.

  • Generate new business leads from sources including, Dodge Reports, Google alerts, local Patch sites, newspapers, business-related publications and in-house reporting. 

  • Set up and maintain Local Negotiated Rate account plans with SMART goals and actions to grow revenue. 

  • Take necessary steps to get company rates loaded to make it as easy of possible for guest to book through a channel that is most comfortable for them.

  • Monitor analytics and reporting on account production to assist in revenue management decisions. 

  • Assist in producing hotel marketing plan and compiling figures for the budget process.

Managing on-line presence within brand standards by:

  • Creating; curating content on social media sites.

  • Reputation management on Trip Advisor, Starwood Branded website, Expedia and other social feedback sites.
  • Maintaining and managing content on two websites along  with Field Marketing, properly positioning keywords for SEO, and analyzing SEM strategy.

  • Monitor Third Party Internet sites such as Travelocity, Expedia, Priceline, to ensure content and available rates are relevant to maximize revenue and facilitate bookings.

  • Evaluate and recommend key areas of participation in marketing through targeted rate plans, packages and other on-line arenas. 

Act as the face of Sheraton Eatontown Hotel in the local community by participating in networking, non-profit and fundraising events on behalf of the hotel such as:

  • Implemented Sheraton Eatontown Social Hours as a networking opportunity for the hotel sales team, current and prospective client lists.
  • Host bi-monthly Club Lounge Social for in-house corporate guests.
  • Active with several local Chambers, business organizations and community-based groups.


    Leader of the Quarter Awarded Leader of the Quarter for Q1 2013 by Executive Team at Sheraton Eatontown Hotel. Positively representing the hotel in local market and championing customer service via internet based reviews.

    Jul 2009Jul 2011

    Sales & Marketing Manager

    Comfort Inn Middletown-Red Bank


    • Represent the hotel as the point of contact at networking events; necessary for business relationships through local chambers, networking groups, business associations and Meet-Ups.
    • Outside sales calls to meet and develop relationships with prospective and current customers.
    • Manage cut off dates and group room inventories.
    • Monitor the 30/60/90 day forecasts and open and close rate programs as needed.
    • Establish corporate rates and appropriate discounting with rate agreement, pick up and follow up with contacts.
    • Prepare and present a hotel sales and marketing update to the hotel ownership and auditors on a bi-annual basis.


    • Created a comprehensive marketing plan for the hotel including market segmentation for overnight rooms division, budgeting of expenses and created reports with implemented tracking methods to gauge success. 
    • Created a social media marketing campaign and plan to complement off-line marketing efforts.
    • Expressed the need for a new and dynamic website and acted as the point of contact on all aspects in creating it including site design, content and keywords.
    • Implemented cost savings by eliminating or reducing ineffective marketing avenues.
    Jan 2000Jul 2009

    Director of Sales

    Holiday Inn Oneonta-Cooperstown Area
    • Lead team to achieve revenues exceeding $3.3 Million annually.

    • Managed room rates by using history, market trends and competitive set analysis.

    • Monitored discounted rates and distribution channels.

    • Responsible for business transient room traffic from locally and nationally negotiated accounts.

    • Lead weekly revenue meetings and distributes notes.

    • Responsible for maintaining the hotel websites.

    • Maintained and accountable for room forecasts on a monthly, quarterly and annual basis.

    • Executive Team member and heavily involved in the marketing plan and budget process.

    • Worked with high level planners in MLS, MLB, and MiLB in arranging room blocks, housing, meetings and food and beverage. 
    • Coordinated all of the team housing; meals and point of contact with Tournament Director for annual NYSPHSAA Soccer and SUNYAC Soccer Tournaments. Organized team placement for all area hotels.
    •  Outside involvements included an elected position as Secretary of the Upstate NY Hotel Marketing Association and on the Otsego County Chamber Special Projects Committee.

    Business associations active on currently or in the past:

    Eastern Monmouth Chamber of Commerce

    • Board of Directors Member
    • Chair of Communications/Social Media Committee
    • Business After Hours Committee
    • Spinnaker Awards Dinner Committee

    Monmouth Ocean Development Council

    • Culture and Tourism Committee
    •   Economic Development Committee

    CPC Behavioral Healthcare

    • Summer Gala Committee Member

    Long Branch Rotary

    • Club President, 2016-2017 Rotary Year

    Eatontown Industrial Park Association

    • Active in business networking group focused on a one mile radius from Sheraton.


    Proactive sales and marketing professional with a passion for connecting with people and the internet. Networking and being a business relationship seller are strengths.  A trusted team member sought out for troubleshooting and problem solving advice.  Additional responsibilities include revenue management and e-commerce, my expertise lies within the rooms side of hotel sales. I enjoy the business travel market and strive to make it seamless for guests to book and stay as easy as possible.

    Giving back to the community by being active in it both in person and online have been rewarding. Active in several local organizations and non-profits. As the face of the hotel out in the market, I take this responsibility seriously. The most motivating part of my job is creating the best possible customer experience and exceeding expectations.

    Implementing social media and digital marketing into the sales process has been an exciting part of my position with Sheraton Eatontown Hotel. I am also able to easily maneuver through PMS, room sales and customer based software.


    I am a very active outdoors oriented person. I'm not very good at sitting around. I really enjoy sports including  snowboarding, skiing, running, mountain biking and golf. I am an avid New York Mets fan and attend several games per year. San Francisco 49ers are my NFL team of choice. While trying to run an average of 20 miles per week, I am either listening to Mike & Mike in the morning or a business related book on Audible.