Marketing Manager: Custom Solutions
- Successfully Developed and Implemented the Custom Print and Go-to-Market Digital Marketing Strategy representing $220 million dollars in business.
- Influenced a 50% increase in Custom Digital Projects from 800-1200 projects in 2010 FY with internal and external promotion.
- Instigated a 12% increase in Custom Print revenue from $204 million to $224 million.
- Dramatically increased internal customer engagement surrounding custom programs and initiatives through dynamic internal e-campaigns, contests, and implementation of an internal-facing strategy blog instigating peer-to-peer sharing.
- Planned and Executed a Fully-Integrated Marketing Campaign for Custom Print and Digital Solutions.
- Development and launch of the new external-facing custom website to increase customer awareness surrounding our custom programs and assist the sales force in promotion of the program.
- Execution of internal and external marketing research and focus group initiatives for the purpose of customer advocacy marketing.
- Partnering with sales force to uncover and close custom opportunities including the launch of a top opportunity targeting strategy.
- Production and socialization of high level custom print and digital collateral including flash demos, videos, online product demo sites, and print presentation kits.
- Implementation of ongoing tiered internal training program surrounding our complex new custom digital program including creation of print and digital sales tools, delivery of regular internal e-campaigns, hosting regular online training opportunities for the sales force and custom editors, as well as providing optional events at our national sales meeting.