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Work experience

Aug 2009Present

Marketing Manager: Custom Solutions

Cengage Learning
  • Successfully Developed and Implemented the Custom Print and Go-to-Market Digital Marketing Strategy representing $220 million dollars in business.
    • Influenced a 50% increase in Custom Digital Projects from 800-1200 projects in 2010 FY with internal and external promotion.
    • Instigated a 12% increase in Custom Print revenue from $204 million to $224 million.
    • Dramatically increased internal customer engagement surrounding custom programs and initiatives through dynamic internal e-campaigns, contests, and implementation of an internal-facing strategy blog instigating peer-to-peer sharing.
  • Planned and Executed a Fully-Integrated Marketing Campaign for Custom Print and Digital Solutions.
    • Development and launch of the new external-facing custom website to increase customer awareness surrounding our custom programs and assist the sales force in promotion of the program.
    • Execution of internal and external marketing research and focus group initiatives for the purpose of customer advocacy marketing.
    • Partnering with sales force to uncover and close custom opportunities including the launch of a top opportunity targeting strategy.
    • Production and socialization of high level custom print and digital collateral including flash demos, videos, online product demo sites, and print presentation kits.
    • Implementation of ongoing tiered internal training program surrounding our complex new custom digital program including creation of print and digital sales tools, delivery of regular internal e-campaigns, hosting regular online training opportunities for the sales force and custom editors, as well as providing optional events at our national sales meeting.
Apr 2012Present

Senior Marketing Manager

Cengage Learning

As Senior Marketing Program Manager my role is responsible for designing and executing content marketing programs that scale key priority disciplines and initiatives.  One channel for promoting these programs is through a centralized Cengage Learning blog.  The content marketing programs will be measured on their ability to drive brand awareness, brand loyalty, generate leads and influence existing and potential customers to move through the conversion cyle.

Sample Work:

http://learn.cengage.com/content/enewsletter4

http://learn.cengage.com/content/enewsletter3

Mar 2011May 2012

Marketing Manager: 4LTR Press

Cengage Learning

- Successfully drove an Integrated Marketing Campaign which influenced a 40% increase in brand-wide sales year over year. Key strategies included:

  • Institutional Selling Strategy focusing on and event strategy that targeted at institutions with the largest amount of potential takeaway business.
  • Social Media Strategy to drive transparency and credibility around our 'Student-Tested, Faculty-Approved' product development process. Grew the 4LTR Press Facebook presence exponentially in a less than 6 months. 
  • Driving consistent product messaging across markets, channels and specializations by creating, testing and influencing the use of templates that included but were not limited to e-campaigns, in-book marketing, events, promotional items, catalog product pages, product demos, sales tools, etc.
Feb 2006Aug 2009

Inside Sales Representative

Cengage Learning
  • Worked effectively and utilized resources within a team environment.
  • Provided innovative creative custom solutions for clients while adhering to budget constraints.
  • Demonstrated Exceptional Product Knowledge through product demonstrations, training, and strategic targeting.
  • Effectively employed solution based selling techniques.
  • Built and maintained client relationships.
  • Trained and coached new employees.
May 2002Jul 2004

City Sales and Marketing Representative

Hertz
  • Promoted to Greater Cincinnati Marketing Representative within 4 months
  • Built and maintained strong client relationships with direct to customer interaction
  • Managed staff and completed daily operations of a rental car branch
  • Mastered customer service and sales skills

Marketing Campaign Results

Integrated Marketing Campaign Sa

Education

Aug 1999May 2004

BBA

University of Cincinnati
  • G.P.A.: 3.93 Marketing/International Business

Leader and Top Achiever in Marketing and Sales

Promoted to Senior Marketing Program Manager

Promoted to 4LTR Press Marketing Manager

2010 Mktg Manager of the Year

2010 Mktg Campaign of Year

2010 Presidents Club

2009 Publishers College

Exceeded Sales Goal 2008-2010

    - 2010: 14% + $250,000

    - 2009: 17% + $269,000

    - 2008: 8%   + $150,000

Summary

Leader and Top Acheiver in Marketing and Sales

  • Promoted to Senior Marketing Program Manager in 2012.
  • Promoted to 4LTR Press Marketing Manager in 2011.
  • Marketing Campaign of the Year in 2010
  • Marketing Manager of the Year in 2010
  • Presidents Club attendee in 2010, top 10% of entire sales organization
  • Publisher's College attendee in 2009
  • Exceeded Sales Goal for three consecutive years
    • 2010: 14% + $250,000 over goal
    • 2009: 16.4% + $269,000 over goal
    • 2008: 8.24% + $150,000 over goal 

Credentials

  • Strategically-Minded and Results-Oriented
  • Effectively handles multiple tasks simultaneously
  • Ability to break down complex topics and present them in a digestable format.
  • Strong Organization and Detail Orientation
  • Well trained in interpersonal, written and oral communication skills
  • Demonstrated ability to acquire and apply knowledge quickly
  • Familiar with entire Microsoft and Adobe Office Suite.

Objective

My strengths lie in applying strategic marketing vision, creative approach and customer focus within holistic, integrated marketing campaigns that drive results and meet fiscal goals.  My experience thus far showcases a good blend of B2B digital product and service marketing in the publishing industry. 

Goal: To explore, apply and measure innovative go-to sale's strategies while also leveraging the resources of my marketing counterparts in brand management and marketing programs  to produce effective and efficient integrated marketing campaigns to produce unprecedented results within my respective lists and related initiatives. 

I look to remain an innovator and leader of marketing within the publishing industry while also cultivating young, ambitious marketers with Cengage Learning.