Work History

Work History
Aug 2009 - Present

Marketing Manager: Custom Solutions

Cengage Learning
  • Successfully Developed and Implemented the Custom Print and Go-to-Market Digital Marketing Strategy representing $220 million dollars in business.
    • Influenced a 50% increase in Custom Digital Projects from 800-1200 projects in 2010 FY with internal and external promotion.
    • Instigated a 12% increase in Custom Print revenue from $204 million to $224 million.
    • Dramatically increased internal customer engagement surrounding custom programs and initiatives through dynamic internal e-campaigns, contests, and implementation of an internal-facing strategy blog instigating peer-to-peer sharing.
  • Planned and Executed a Fully-Integrated Marketing Campaign for Custom Print and Digital Solutions.
    • Development and launch of the new external-facing custom website to increase customer awareness surrounding our custom programs and assist the sales force in promotion of the program.
    • Execution of internal and external marketing research and focus group initiatives for the purpose of customer advocacy marketing.
    • Partnering with sales force to uncover and close custom opportunities including the launch of a top opportunity targeting strategy.
    • Production and socialization of high level custom print and digital collateral including flash demos, videos, online product demo sites, and print presentation kits.
    • Implementation of ongoing tiered internal training program surrounding our complex new custom digital program including creation of print and digital sales tools, delivery of regular internal e-campaigns, hosting regular online training opportunities for the sales force and custom editors, as well as providing optional events at our national sales meeting.
Apr 2012 - Present

Senior Marketing Manager

Cengage Learning

As Senior Marketing Program Manager my role is responsible for designing and executing content marketing programs that scale key priority disciplines and initiatives.  One channel for promoting these programs is through a centralized Cengage Learning blog.  The content marketing programs will be measured on their ability to drive brand awareness, brand loyalty, generate leads and influence existing and potential customers to move through the conversion cyle.

Sample Work:

Mar 2011 - May 2012

Marketing Manager: 4LTR Press

Cengage Learning

- Successfully drove an Integrated Marketing Campaign which influenced a 40% increase in brand-wide sales year over year. Key strategies included:

  • Institutional Selling Strategy focusing on and event strategy that targeted at institutions with the largest amount of potential takeaway business.
  • Social Media Strategy to drive transparency and credibility around our 'Student-Tested, Faculty-Approved' product development process. Grew the 4LTR Press Facebook presence exponentially in a less than 6 months. 
  • Driving consistent product messaging across markets, channels and specializations by creating, testing and influencing the use of templates that included but were not limited to e-campaigns, in-book marketing, events, promotional items, catalog product pages, product demos, sales tools, etc.
Feb 2006 - Aug 2009

Inside Sales Representative

Cengage Learning
  • Worked effectively and utilized resources within a team environment.
  • Provided innovative creative custom solutions for clients while adhering to budget constraints.
  • Demonstrated Exceptional Product Knowledge through product demonstrations, training, and strategic targeting.
  • Effectively employed solution based selling techniques.
  • Built and maintained client relationships.
  • Trained and coached new employees.
May 2002 - Jul 2004

City Sales and Marketing Representative

  • Promoted to Greater Cincinnati Marketing Representative within 4 months
  • Built and maintained strong client relationships with direct to customer interaction
  • Managed staff and completed daily operations of a rental car branch
  • Mastered customer service and sales skills

Marketing Campaign Results


Aug 1999 - May 2004


University of Cincinnati
  • G.P.A.: 3.93 Marketing/International Business