Vice President - Sales Operations & Administration
Puig Beauty USA
Incorporated as the U.S. mass-market division of the PUIG Beauty & Fashion Group in 2004, the Barcelona based $1+ billion multinational manufactures fragrances, personal care products, and designer fashions with brand names including Carolina Herrera, Prada, and Antonio Banderas.Division dissolved after a global distribution agreement was signed with Coty Inc.
Vice President, Sales Operations & Administration
·Created sales and customer marketing operations for the U.S. and Canada.Developed the operational strategy, processes, and procedures that insured the quick, successful launch of mass-market fragrance lines to 24,000 retail locations for the initial 2004 holiday season.Delivered year one revenues of $13 million, growing to over $20 million.
·Researched, sourced, and implemented a 100% outsourced supply chain for warehousing-distribution- logistics, production-packaging, and order processing-customer service.Created and implemented CPG sales planning, sales administration, and customer insights and marketing processes and procedures.
·Created key customer specific promotion vehicles - bonus/gift packs, pallet programs, and launch displays - that garnered Puig the industry’s best new product launch award for ‘04, ‘05, and ‘06.
·Outsourced order processing and customer service to a vendor partner.Achieved EDI compliance with retail partners representing 98% of division’s revenue.
·Developed tracking and reporting systems for external partner oversight.Insured on-time shipments at 96.5% despite 37% of orders shipped via UPS.
·Established local, external gift set production capability for one million units, 17% of worldwide gift set production, to meet U.S. regulatory requirements.