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Summary

JP Bautista fronts strong years of media advertising experience with a wide range of client portfolio and robust agency training.

He started his career in the Philippines' ZenithOptimedia and Vizeum/Mediaforce nurturing his career path through both buying and planning disciplines. He later on was tasked to be a part of Mindshare's Mondelez team and rightafter was assigned to the Unilever group.

Being a part of GroupM's worldwide network since 2011, he recently joined Mindshare Malaysia as a Client Leadership, Associate Director for the Nestle account in 2015.

Work experience

Aug 2015present

Director

Mindshare Malaysia

Leading a team in the Kuala Lumpur office for strategic media planning & client servicing leadership for Nestle. During his first two years, several brands have able to achieve each's all-time high record sales namely Maggi Cukup Rasa, Maggi Oyster Sauce, Nestle Omega Plus, and Nestum.

Awards:

Gold - Campaigns Asia 2016  Agency of the Year - Mindshare

Finalist - Mindshare APAC Campaign of the Month (May 2016) for Project Bliss Transformation

20112015

Exchange Manager

Mindshare Philippines

Strategic media planning & buying for FMCG brands like Mondelez, and Unilever, as well as luxury brands from Ford, Rolex, and Samsonite. Experiences from the BTL and digital sphere is well acquired to make me a 360-degree media specialist.

Awards:

Gold - Anvil Awards Best Digital Communications Strategy for 2015 Close-Up Forever Summer

Bronze - Tambuli Awards 2012 for Best Family-Oriented Brand Campaign for Kraft Eden Sarap ng Pasko: Muling Balikan ang Salu-Salo

20082011

Media Planner/Buyer

Mediaforce Vizeum Inc. Philippines

Took the lead during the market launch of Nissan Grand Livina, Nissan Teana, and several 2010 Nationwide Political Campaigns. Most significantly he was able to win petroleum giant account Total Philippines Corporation in has last year in the agency in a tough three-way pitch.

20062007

Media Buyer

Zenith Media Philippines

Specialized in creating media negotiations and placements for local and
international clients, particularly NutriAsia Philippines, Univet, and Beam-
Global Marketing Philippines.

Awards:

Brilliant Innovation Award - Fundador Brotherhood Challenge, Beam Global Wines and Spirits Vision Awards 2007

Education

Jun 2002Mar 2006

Bachelor of Arts

University of Sto. Tomas

Awards:

CASA AdVenture Senior IMC Quest 2005  - Wrigley's Doublemint Mock Pitch

2nd Runner Up Agency - "Bago Humirit, Mag-Doublemint" Campaign

Best in BTL - Buses & Strategic Sites in Polluted Areas 

CASA AdVenture Junior IMC Quest 2005  - UST Communication Arts Mock Pitch

2nd Runner up Agency - "Unleash Your Passion" Campaign

Best in Radio - Communication in Ambiance

Bronze Prize - CASA Junior Advertising Jinglefest 2004 - PAL

Certifications & Training

2017present

Performance Guru Green Belt Certification

Google
2015present

Facebook Blueprint Certified

Facebook
20152016

Google Certified

Google
2013present

Presenting with Confidence

Aspire Training's Margaret Foo-Clarke
2012Present

Digital Nations Training

Mindshare Philippines
2009Present

21st Philippine Advertising Congress

PANA
2009Present

Adobo Main Course: Creativity that Survives in the World’s Most Competitive Market by Akira Kagami

Adobo Magazine
2005Present

Killing me Softly 3: Women in Philippine Advertising

Communication Foundation for Asia