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Summary

JP Bautista fronts strong years of media advertising experience with a wide range of client portfolio and robust agency training.

He started his career in the Philippines' ZenithOptimedia and Vizeum/Mediaforce nurturing his career path through both buying and planning disciplines. He later on was tasked to be a part of Mindshare's Mondelez team and rightafter was assigned to the Unilever group.

Being a part of GroupM's worldwide network since 2011, he recently joined Mindshare Malaysia as a Client Leadership, Associate Director for the Nestle account in 2015.

Work History

2015present

Associate Director

Mindshare Malaysia

Team lead for strategic media planning & client leadership for Nestle Malaysia Food & Dairy business units.

20112015

Exchange Manager

Mindshare Philippines

Strategic media planning & buying for FMCG brands like Mondelez, and Unilever, as well as luxury brands from Ford, Rolex, and Samsonite. Experiences from the BTL and digital sphere is well acquired to make me a 360-degree media specialist.

Awards:

Bronze Award, Tambuli Awards 2012 - Best Family-Oriented Brand Campaign for Kraft Eden Sarap ng Pasko: Muling Balikan ang Salu-Salo

20082011

Media Planner/Buyer

Mediaforce Vizeum Inc. Philippines

Being part of one of the few independent media agency in the country meant JP have to work doubly to sell ideas and recommendations to his portfolio of clients that are always reluctant to spend on advertising.

Handled mostly local clients with a good mix of regional brands during his stint with Media force Vizeum. He's been helpful to the agency's achievement of revenue targets year-on-year.

Clients:
Total, Nissan, Ethan Allen, Coleman, KitchenAid, Oster, Silverdot, Siematic, Tempur, Technological Institute of the Philippines, Philam Asset Management Inc., Commonwealth Foods Inc., Office of Senator Bongbong Marcos

20062007

Media Buyer

Zenith Optimedia Philippines

Specialized in creating media negotiations and placements for local and
international clients, particularly NutriAsia Philippines, Univet, and Beam-
Global Marketing Philippines.

Awards:

Brilliant Innovation Award - Fundador Brotherhood Challenge, Beam Global Wines and Spirits Vision Awards 2007

Education

Jun 2002Mar 2006

Bachelor of Arts

University of Sto. Tomas

Awards:

CASA AdVenture Senior IMC Quest 2005  - Wrigley's Doublemint Mock Pitch

2nd Runner Up Agency - "Bago Humirit, Mag-Doublemint" Campaign

Best in BTL - Buses & Strategic Sites in Polluted Areas 

CASA AdVenture Junior IMC Quest 2005  - UST Communication Arts Mock Pitch

2nd Runner up Agency - "Unleash Your Passion" Campaign

Best in Radio - Communication in Ambiance

Bronze Prize - CASA Junior Advertising Jinglefest 2004 - PAL

Certifications

2015present

Facebook Blueprint Certified

Facebook
20152016

Google Certified

Google
2013present

Presenting with Confidence

Aspire Training's Margaret Foo-Clarke
2012Present

Digital Nations Training

Mindshare Philippines
2009Present

21st Philippine Advertising Congress

PANA
2009Present

Adobo Main Course: Creativity that Survives in the World’s Most Competitive Market by Akira Kagami

Adobo Magazine
2005Present

Killing me Softly 3: Women in Philippine Advertising

Communication Foundation for Asia