Nitika Sharma

Nitika Sharma

Work History

Work History

Insight Director

IMRB

üKey clients handled: Airtel, Samsung, Benetton, HomeShop18

üSignificantly contributed in working with the Customer Stakeholder Measurement & Management Specialist Unit of IMRB; responsible for managing market research and consumer insights research for clients across India.

üLed a team of around 8 Research Executives to 20 other executive, administered activities related to client interaction & management.

üWorked closely with the client’s so as to understand their research needs and strategize research designs in order to give desired recommendations for improving customer satisfaction.

üPlayed a major role in working with the Internal Teams so as to analyze data and articulate insights to create value added presentations for the clients.

üGained exposure to AC Neilson Retail Audit, Margin Minder which was handled during LG & Samsung’s Customer Retail Audits in India.

üConversant with Statistical Software like SPSS, MAGIC, Excel for understanding data pattern, analyzing trend and interpreting the So What’s from the data.

Apr 2010 - May 2012

Corporate Strategy Manager

LG Electronics

 Projects Handled:

A.Strategic Marketing & Brand Management

A blend of strategic planning and marketing management to coherently blend company’s vision to actionable measurable performance driven marketing efforts which gives increased market share and face to the brand in an intense competitive environment

·Lead to do market research and analysis of the customer research, conditions in current market in their niche, and get information on the company’s competitors; figure out the market requirements forcompany’s existing and future products and services for the company

·Build an effective CRM for marketing and brand building

oBuild an robust effective CRM for strong Brand building & create a premium niche in consumers’ minds

Design framework for deployable CRM Architecture for the organization attaining consumer satisfaction across touch points, cross-sell, up-sell, ROI measurement, brand loyalty

oHandling competitive intelligence to watch for day to day competitors sales in each product category

oHandling Business intelligence teams for Consumer trends, behavior , online buying patterns, Fashion Trends

·Watch over, review and do a report on categories marketing activities and the results of these activities.

B.CHANNEL MANAGEMENT

oSingle handedly built a CHANNEL HEALTH SCORECARD, a 360 degree tool to assess the channel health by providing performance measurement to channel partners

oA pioneer in the organization of a pivotal project of Scenario building of Impact of FDI Retail in consumer durable industry and consequently designed mitigating strategies for LG, as to how channel should be structured and strengthened and safeguarded in view of upcoming FDI policies.

·Work with the managers to assess and evaluate current branding needs at network level, and develop a strategy to implement the brand in a stepped process.

·Track & evaluate brand health , competitive activities and sales;

·Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment

·Coordinate or participate in promotional activities, loyalty programs, working with developers, advertisers, or production managers, to market products or services; Consequently track effectiveness of Marketing activities through key performance indicators

C.STRATEGIC PLANNING

üEvaluating profitable new growth opportunities for LGEIL: subsidiary of LG electronics Korea; as an active associate of the Corporate strategy team as a Manager.

·Preparing Corporate Balanced scorecard to measure company-wide performance and trace gap areas for improving efficiency and bring cost effectiveness

·Outlining strategic planning process to support India’s marketing and business development strategies aligned to the business/ global strategic plan for business

·Solely devised approach, framework for Enterprise Strategic Early Warning system to be identify trends arising in near term, mid terms and long term for the company to be future prepared.

oConstructed scenarios to quantify the impact of trend on the company.

oBuild a stringent Goodness of fit Test thereby ensuring if organization’s performance is aligned with external trends.

oRecognized business functions getting impacted by the trends arising.

oDevised strategies to give directions to stakeholder.

üInstrumental in assessing the content & services related opportunity for LG India, as a key team member.

·Devised winning & actionable India C&S strategy for synergistic content and also revenue opportunity.

oEvaluate potential opportunities to prioritize feasible Digital Content opportunities for LGEIL (VoD for HNI’s, Hospitality & 3D Public Venues)

§Carried-out Market sizing Model for Content & Device through a unique non-existent value proposition in India & WW.

§Strategize Feasible Business Model.

§Preliminary due diligence of Partner capabilities & Partnership Structure.

§Syndication with Local & Global top management for roll-outs: Interacting & working with the Global CSO to define and fine-tune India strategy to reinforce market position & competitive advantage.

·Formulated detailed C&S strategy for GSM business.

·Outlined high level actionable strategy for LG Smart Phones in light of current handset ecosystem and future trends and gaps in LG’s current smart phone portfolio vis-à-vis market demands

oIdentify & evaluate content & services for potential SmartTV consumer segments in India

oIdentify & Evaluate content partners to host content services on LG’s new product SmartTV

üPerforming causality analysis for LGEIL shrinking margins in last of couple of years in relation to, competition making better margins despite operating at lower scale.

oConducting Value chain analysis, to build competitive advantage (despite its market leadership), by studying & comparing best practices in other industries similar to Consumer Durable.

oIdentifying the Transformational projects for company resource optimization for the margin improvement.

Notable Highlights:

üSteered various Transformational Projects for company resource in terms of cost, manpower, skill optimization to curb cost and improvise margin for the company.

üDevised winning & actionable India C&S strategy for synergistic content and also revenue opportunity.

üInstrumental role in starting involvement of Social Media as an integral channel for Digital Marketing, by the company.

Jul 2005 - Jul 2007

Senior Research Analyst

Mckinsey & Co.

üKey clients handled: Nokia, Telekom Malaysia, SingTel, Motorola, Etisalat, etc.

üActively participated in technology and telecom practice at Mckinsey covering research, business intelligence, competitor intelligence for the Asia Pacific region on various consulting studies.

üConcentrated work on Mobile, Fixed Line and Broadband sectors in telecom industry so as to develop markets in Asia.

üPlayed a major role in following engagements in Mckinsey Teams; distinction of winning India strategy for a handset manufacturer. Developed a retail and distribution strategy for the handset vendor.

üSignificantly contributed in identifying how regulation had strong influence in shaping up Telecom sectors of developing nations; quantified direct and indirect economic impact of wireless sector.

üEssayed a stellar role in staffing engagement with an objective to help client maximize broadband and 3G potential in the home country.

üInstrumental in coming up with range of supply and demand side options and evaluating it from a government / regulator that could accelerate broadband penetration.

üPivotal in analyzing key drivers for broadband penetration and their impact on BB penetration by doing regression analysis; developed a model to estimate future market size for technologies like FTTH & FTTC in rural / urban areas.

May 2002 - May 2004

Information Architect

A.T. Kearney

Notable Highlights:

üKey clients handled: Johnson & Johnson, Reliance, etc.

üSignificantly contributed in strategizing frameworks after analysis, filtering & categorizing of large information using various industrial databases like Factiva, ISI Emerging Markets, Forrester, IDC, Gartner, Tradstat, Dialog, Profound, and others.

üWorked with Practice Area Leaders so as to manage acquisition & sharing of knowledge and content in order to support consultants and practitioners in winning new engagements and serving the existing client base.

üPlayed a major role in identifying and gathering relevant information using a broad spectrum of appropriate sources to support a spectrum of industries including Information Technology, Telecommunication, Retail, Supply Chain Management (SCM) and Automotive.

üAdministered activities related to coordination of all incoming requests IC (Intellectual Capital) Management & engagement tracking.

üAssimilated & synthesized business trends and managed activities related to competitor analysis & other relevant recommendations for consultants so as to resolve critical client assignments.

Education

Education

Masters in Computer Management

Bharti Vidyapeeth
Jul 2004 - Jul 2005

Master in Marketing

ICFAI Hyderabad

Skills

Skills

Market Research, Consumer Insights

Compettive Intelligence

Problem Solving

StoryTelling

Business Research

Interest

This may sound silly, But here what Interests Me...

  • But I like observing Consumers Shop.
  • I have harldly traveled, but I love traveling, hiking, camping
  • Am a creative person , so Design, ART, Music, Creativity interests me. I like to be creative in normal work-life
  • I like to READ & READ
  • I am hungry to learn more.

Portfolio