Projects Handled:
A.Strategic Marketing & Brand Management
A blend of strategic planning and marketing management to coherently blend company’s vision to actionable measurable performance driven marketing efforts which gives increased market share and face to the brand in an intense competitive environment
·Lead to do market research and analysis of the customer research, conditions in current market in their niche, and get information on the company’s competitors; figure out the market requirements forcompany’s existing and future products and services for the company
·Build an effective CRM for marketing and brand building
oBuild an robust effective CRM for strong Brand building & create a premium niche in consumers’ minds
Design framework for deployable CRM Architecture for the organization attaining consumer satisfaction across touch points, cross-sell, up-sell, ROI measurement, brand loyalty
oHandling competitive intelligence to watch for day to day competitors sales in each product category
oHandling Business intelligence teams for Consumer trends, behavior , online buying patterns, Fashion Trends
·Watch over, review and do a report on categories marketing activities and the results of these activities.
B.CHANNEL MANAGEMENT
oSingle handedly built a CHANNEL HEALTH SCORECARD, a 360 degree tool to assess the channel health by providing performance measurement to channel partners
oA pioneer in the organization of a pivotal project of Scenario building of Impact of FDI Retail in consumer durable industry and consequently designed mitigating strategies for LG, as to how channel should be structured and strengthened and safeguarded in view of upcoming FDI policies.
·Work with the managers to assess and evaluate current branding needs at network level, and develop a strategy to implement the brand in a stepped process.
·Track & evaluate brand health , competitive activities and sales;
·Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment
·Coordinate or participate in promotional activities, loyalty programs, working with developers, advertisers, or production managers, to market products or services; Consequently track effectiveness of Marketing activities through key performance indicators
C.STRATEGIC PLANNING
üEvaluating profitable new growth opportunities for LGEIL: subsidiary of LG electronics Korea; as an active associate of the Corporate strategy team as a Manager.
·Preparing Corporate Balanced scorecard to measure company-wide performance and trace gap areas for improving efficiency and bring cost effectiveness
·Outlining strategic planning process to support India’s marketing and business development strategies aligned to the business/ global strategic plan for business
·Solely devised approach, framework for Enterprise Strategic Early Warning system to be identify trends arising in near term, mid terms and long term for the company to be future prepared.
oConstructed scenarios to quantify the impact of trend on the company.
oBuild a stringent Goodness of fit Test thereby ensuring if organization’s performance is aligned with external trends.
oRecognized business functions getting impacted by the trends arising.
oDevised strategies to give directions to stakeholder.
üInstrumental in assessing the content & services related opportunity for LG India, as a key team member.
·Devised winning & actionable India C&S strategy for synergistic content and also revenue opportunity.
oEvaluate potential opportunities to prioritize feasible Digital Content opportunities for LGEIL (VoD for HNI’s, Hospitality & 3D Public Venues)
§Carried-out Market sizing Model for Content & Device through a unique non-existent value proposition in India & WW.
§Strategize Feasible Business Model.
§Preliminary due diligence of Partner capabilities & Partnership Structure.
§Syndication with Local & Global top management for roll-outs: Interacting & working with the Global CSO to define and fine-tune India strategy to reinforce market position & competitive advantage.
·Formulated detailed C&S strategy for GSM business.
·Outlined high level actionable strategy for LG Smart Phones in light of current handset ecosystem and future trends and gaps in LG’s current smart phone portfolio vis-à-vis market demands
oIdentify & evaluate content & services for potential SmartTV consumer segments in India
oIdentify & Evaluate content partners to host content services on LG’s new product SmartTV
üPerforming causality analysis for LGEIL shrinking margins in last of couple of years in relation to, competition making better margins despite operating at lower scale.
oConducting Value chain analysis, to build competitive advantage (despite its market leadership), by studying & comparing best practices in other industries similar to Consumer Durable.
oIdentifying the Transformational projects for company resource optimization for the margin improvement.
Notable Highlights:
üSteered various Transformational Projects for company resource in terms of cost, manpower, skill optimization to curb cost and improvise margin for the company.
üDevised winning & actionable India C&S strategy for synergistic content and also revenue opportunity.
üInstrumental role in starting involvement of Social Media as an integral channel for Digital Marketing, by the company.