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Summary

Unique blend of technical knowledge combined with business understanding; having vast experience in analytics space across multiple industries. Adept at problem solving and leading proficient teams to achieve challenging goals.

Work History

Jul 2016Present

Lead - Data Science

CSS Corp. Pvt. Ltd.

Leading analytics team for US based Transportation Major

Technology : Python, PySpark, R, SQL, PowerBI

  • Worked on IoT analytics using real time data stream
  • Doing Data Manipulation using PySpark
  • Leading client engagement and defining the objective, the best methodology to move forward, correct time estimates, task allocation and ensuring correct deliverable at correct time.
  • Worked on solutions based on classification, Neural networks, regression and forecasting
  • Working with multiple log types and cross referencing data from multiple sources to create correct analytics solution
  • Worked on GraphDB and implemented a small POC for optimization using graph data

Technology : Python, R, SQL, Hive, Excel, Tableau, Google Analytics

  • Working with clients in improving the operational effectiveness using analytics
  • Leading client engagement and defining the objective, the best methodology to move forward, correct time estimates, task allocation and ensuring correct deliverable at correct time.
  • Combining incremental text data and static attribute data for building models
  • Text mining automation to derive meaningful insights from interactions.
  • Created insights for clients' based on the social interaction for the clients' digital presence
  • Actively involved in solution building efforts within the organization
  • Use Google Analytics and Mobile server logs to derive insights for the client
Dec 2015Jul-2016

Senior Consultant - Analytics

Wipro Technologies

Leading analytics team for Australia based financial client

Technology : R, SQL, Excel, Adobe SiteCatalyst

  • Ensuring that the regular deliverables for weekly and monthly schedule are provided on time
  • Check the model outputs for consistency and quality
  • Prepare model refresh schedules based on last quarter's results
  • Do ad-hoc analysis to guide the customer analytics strategy for the client
  • Providing thought leadership for new use cases to client's customer analytics team
  • Provide direction for combining online and offline data sources for 360 degree analytics perspective
Jun 2013Dec 2015

Consultant - Wipro Analytics

Wipro Technologies

Leading analytics team for Australia based financial client

Technology : R, SQL, Excel, Adobe SiteCatalyst

  • Ensuring that the regular deliverables for weekly and monthly schedule are provided on time
  • Check the model outputs for consistency and quality
  • Prepare model refresh schedules based on last quarter's results
  • Do ad-hoc analysis to guide the customer analytics strategy for the client
  • Providing thought leadership for new use cases to client's customer analytics team
  • Combine offline and digital data to analyse the behavioural clusters and use the same to enrich the predictive models being used

Analytics Consulting

Technology: R, Tableau

  • Part of analytics consulting team within Wipro 
  • Created analytics consulting framework along with the team of consultants in the team
  • Consulted with multiple clients in healthcare, mining, supply-chain, marketing etc. to identify their analytics gaps and probable roadmap to fulfil those gaps
  • Leading internal strategic analytics with a team of data scientists to define the BU strategy based on multiple data sources
  • Consulted within organisation for digitization of certain processes
  • Provided consulting within the organisation to streamline the demand forecasting processes. Improved the delivery timelines for the models as well as involved in model improvement using multiple methods

 

Data Discovery Platform

Technology: R, Hive, BigR

  • This is flagship offering from Wipro Analytics
  • Involved in the capacity of solution owner for one of the solutions on Data Discovery Platform
  • Provided business direction for the team working on one of the customer analytics solution
  • Collaborated with the industry vertical to ensure that the Go to Market strategy is in place for the solution developed and get business sign-off on the final output

 

Web Analytics Implementation

Technology: Ensighten, Adobe SiteCatalyst

  • Providing web analytics tag implementation for ecommerce portal of leading hardware manufacturer.
  • Working with global teams to ensure proper coordination
  • Doing business requirements and technical specification review
  • Leading the off shore efforts for delivery of the project

 

Web Analytics Lead

Technology: Adobe SiteCatalyst

  • Acting as a sole point of contact for web analytics based proposals for clients
  • Curating and tracking the web analytics competency within the BU
  • Screening and interviewing external candidates for Web Analytics projects

 

Strategic Marketing Team

  • Working closely with the marketing team for defining the overall messaging for Analytics Consulting
  • Creating collaterals for marketing purposes like mailers and brochures
  • Owning health-care vertical messaging within the Analytics Consulting marketing initiative

 

Demand Forecasting for Workforce Optimisation

Technology: R

  • Working with delivery team for forecasting resource demand for future 3 cycles
  • Owning forecast improvement initiatives by testing LOESS, Piecewise linear regression, Holt Winters and Crostons algorithm
  • Improved delivery timelines by automating the code and extracting reusable modules out of the code for code productizations

Apr 2012May 2012

Marketing Intern

Kwench Library Solutions

  • Worked on defining the KPIs for performance measurement of newly launched e-commerce site
  • Worked to develop propensity models for product purchase
  • Worked on understanding product affinities across demographies and ways to push sales

Nov 2010Mar 2011

Marketing Research Executive

Rusagro Inter-Trade Pvt. Ltd.

Responsible to start new line of trade for the organisation

Mar 2010Oct 2010

Data Analyst(Executive)

Firefly eVentures Ltd.( HT Media Ltd. Subsidiary)

Technology : SAS, SQL

  • Responsible for quality report automation using SAS
  • Created intranet data retrieval site
  • Developed salary predictor functionality of htcampus.com using SAS
  • Used SAS to compute effect of various factors on bounce rate for shine.com

Courses and Certifications

Google Cloud Certified - Professional Data Engineer

A Professional Data Engineer enables data-driven decision making by collecting, transforming, and visualizing data. The Data Engineer designs, builds, maintains, and troubleshoots data processing systems with a particular emphasis on the security, reliability, fault-tolerance, scalability, fidelity, and efficiency of such systems.

The Data Engineer also analyzes data to gain insight into business outcomes, builds statistical models to support decision-making, and creates machine learning models to automate and simplify key business processes.

Education

Jul 2011Mar 2013

PGDM(C)

Mudra Institute of Communications, Ahmedabad
Jul 2005May 2009

B. Tech (C. S. E.)

Amity School of Engineering and Technology