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Work experience

Dec 2009Present

Business Development Consultant

Di Salvo Designs
  • Create comprehensive business plan for the jewelry startup company. Conduct research analysis to identifytarget group(s) and marketing mediums
  • Enhance business strategies by tracking market demand trends and building on customer and brand equity
  • Coordinate logistical execution with vendors and onsite representatives to participate in national convention(s), tradeshows, and local markets; establish sponsorship deals with participating businesses
  • Conduct financial analysis of sales campaigns to improve future promotions targeting new market prospects
May 2010Jun 2010

Marketing Intern

MakerBot Industries
  • Created and managed Google AdWords account; researched and implemented proper keywords 
  • Contributed blogs daily on a variety of topics from product launches to new designs printed on a MakerBot
  • Conducted research on academic institutions and organized Educators Google group, blogs, promotions,to reach the target market
Aug 2008Dec 2009

Graduate Assistant

Illinois Institute for Rural Affairs
  • Performed content analysis and statistical analysis for projects; increased grant funding for the Institute
  • Assisted marketing professor with research and application. Conducted market analysis to identify opportunity for a market research firm resulting in the launch of a strategy consulting firm
May 2008Jul 2008

Research Assistant

Columbia Institute for Tele-Information
  • Analyzed telecommunication and mass media industry to improve marketing presentations
  • Led multiple research projects on issues of strategy, management and policy in Internet, user-generated content, new media and mass media
  • Attended seminars and conferences on interactive media, wireless industry and location based services

Education

Aug 2005Dec 2005

Study abroad

HES Amsterdam School of Business

Study abroad program through Buffalo State College concentrating on International Business and Marketing

Skills

Search Engine Optimization tools
Google AdWords
Google Analytics
Marketing Engineering
SPSS
Microsoft office applications
Proficient in Microsoft Windows 2000/XP/Vista: Excel, Word, Powerpoint, Access

References

Bharat Kandel

Adee Athiyaman

Thomas Nesbitt

Summary

Marketer with experience conducting research, launching and managing ad campaigns and analyzing results.

Familiar with SEO tools, Google Analytics and Google AdWords. Interested in n building customer and brand equity.

Interest

  • Frequent writer for MinorityMBAs.com - job board for top minority MBAs
  • Avid traveler
  • Soccer enthusiast

Certifications

Jan 2007May 2007

Workshop in Business Opportunities

Workshop in Business Opportunities