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Work History

Jan 2015Present

Co Founder || Head of Operations

Punchtattva Design House

1. Brand development, web site traffic growth, web site UI and advertising revenue. Brand development strategy and statistics systems analysis and development.

2. Strategic designing process emphasizing more effort on bringing statistics and designing process together, an industry first, reducing rejection in design process.

3. More returns on lesser investment, bringing the saleability and sustainability back in vogue. including business plan & sales strategy development.

4. Strategic Product development and production system establishment bringing more revenue per SKU

Mar 2014Nov 2014

Retail Merchandiser & Buyer


• Retail planning, season planning and product mix finalization.
• Sell through analysis, vendor management and product launch.
• Product development in coordination with designing team and preparing
the OTB for forthcoming season.
• Analysis of online sales and stock replenishment within due time-frame

June 2011Feb 2014


Laguna Clothing 
  • Acct. Merchandiser of Marks & Spencer, Tailor & Son, Giordano, Marco Capelli, Tommy Hifiger.
  • Production and brand merchandizing including day-to-day coordination with brand as well as sampling and technical team to arrive on best possible product.
  • Costing preparation and finalization, fabric development, production plan and delivery of merchandize.
  • Job responsibilities include fabric development and product merchandising of formal Menswear shirts aimed for Indian market.
  • Fabric development process include expertise over fabric behaviour dependent over garment patterns, finishes as per end user’s needs, identifying and using suitable finishes.


Jan 2010June 2010

Distribution & Design Management

ENSAIT, Roubaix, France

Project undertaken on 'Parametric Garment Patterns' aimed at simplifying the mass customization of garments for retail market.

Other subjects included Supply chain management and simulation, 



NIFT, Bangalore

Graduate in Fashion technology, apparel production processes, business management, traditional methods and technological advances..


Working day

Interests and hobbies (hr/month)

Interests and Hobbies (hr/month)