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  • Greater New York City Area, US
  • 415-967-3322

Ning Ma

Work History

Rocket Fuel


Big Data Ninja

Work in prototype engineering function to bring high-impact, highly-demanded data products to life leveraging Python, Bash, Git, Hive/Hadoop, MySQL, Vertica:

  • Spearheaded and built out an offline data ingestion pipeline which feeds into existing models using Python and HQL, directly resulting in 30% improvement in year over year performance and $2.0mm+ increase in incremental spend from client as a result of the pipeline
  • Built a network level “auto-pilot” alerts system using Python and Vertica to help log, identify, and escalate potential issues before cancellation; fully implemented system filed 1000+ Jiras on first day across the network and demonstrated immediate value
  • Conduct network level studies across the 100 billion event data per day to evaluate Rocket Fuel’s retargeting reach in real time bidding. Identified source for potentially upwards of 50% increase in company’s revenue, as well as technical implementation strategy for reference
  • Authored the “go-to” document on Hive query optimization leveraged by the entire company. Topics cover including sampling, data skew, partitioning, temp tables, and UDF’s. Act as data expert consultant on topics including Hive, MySQL, Vertica, and Python within the company
  • Build & maintain statistical optimization models for optimal creative recommendation on landing pages leveraging R



Hedge Fund Analyst

  • Conduct independent research to build an export-driven leading economic indicator momentum signal to forecast macro-driven G8 and emerging currency returns using time series data from 29 countries over an 18 year period across 300+ attributes using SQL and Excel
  • Built 5 custom interactive financial models with Spotfire to illustrate revenue scenarios based on fee structures of 100+ clients; created metrics and systemic analysis to evaluate competitor positioning; built fund oversight report to monitor return with market beta
  • Analyzed weekly, monthly, and quarterly fund performance by factor for equity, fixed income, commodity, and currency strategies; wrote VBA code to create customized Excel animation to illustrate fund performance by strategy over an 11 year period for clients
  • Integrated and streamlined existing client reporting processes by working closely with 15+ portfolio managers, researchers, strategists, and technologists to improve data platform integration, market analytics, performance reporting, and client requests workflow

Toy Avenue


CEO, Co-Founder

  • Led team of 4 through stages of ideation, market research, product design, business planning, social media marketing, and web design
  • Researched and developed a proprietary 9 category early-childhood development skill sets; designed a personalized and adaptive curriculum to optimize learning outcome; conducted 20+ interviews with leading early childhood education experts from UC Berkeley and Stanford
  • Created monthly subscription business model through extensive market research, user interviews, and price-point scenario analysis; created revenue model and conduct break-even analysis to create a 25%+ profit margin multi-tiered subscription plan for client base
  • Presented business plans to Sequoia Capital managing partner; voted the best team and idea among 7+ finalist contesting teams

Ning Ma Photography


Photographer, Growth Hacker

  • Internationally-awarded landscape & adventure photographer. My work has been displayed at the Louvre Museum, Museum of Flight in Seattle, and the Atlanta International Airport graced by 95 million travelers each year. Ning Ma photography is currently followed by 123,000+ followers from around the world. 


UC Berkeley


B.A. Technology Entrepreneurship

Self-designed major investigating technology entrepreneurship and innovation through multi-disciplinary framework combining courses from Computer Science, Industrial Engineering, Information Management, Sociology, Business, and Economics

2011 CITRIS Big Ideas/Information Technology for Society Competition - Finalist
2011 IDEAFest - Finalist

UC Berkeley


B.A. Economics

Senior Thesis:
Effect of Mobile Payment Platforms on Access to Credit in Developing Countries – A Case Study of M-PESA in Kenya

University of Stop Learning, Never


Independent Coursework

In Progress:
General Assembly - Javascript Development
Udacity - Deep Learning
Stanford - Statistical Learning

General Assembly - Data Science
Udacity - Intro to Hadoop & MapReduce
EdX - Introduction to Big Data with Apache Spark

Core Skills

Machine Learning

Skills In Development

  • JavaScript/CSS/HTML
  • R
  • Spark

Human Language Skills

  • English
  • Mandarin
  • French (intermediate)
  • Arabic (beginner)

Awards & Honors

2016 Rocket Fuel - Operating at the Edge Award

2016 Rocket Fuel - Spot Award

2012 Stanford Entrepreneurship Bootcamp

2011 Finalist: CITRIS Big Ideas/Information Technology for Society Competition

2011 Finalist: IDEAFest



Available Upon Request