Oversee tone, style, structure, and voice of all content based on brand strategy, client expectation and creative brief
Nina libretti Petitt
Creative & Strategic Copy
- Chatham NJ
Dynamic, conceptual, and strategic freelance writer with 15+ years of brand-building experience across a range of therapeutic categories
Draft FCB: Elelyso, Ilaris, Januvia and Juvisync (payer), VBID; Juice Pharma Worldwide: Asmanex, Claritin/Clarinex, Nasonex, Cosopt, Cozaar, Zioptan; The Kinetix Group: Glyxami, Jardiance (payer); Xenex Healthcare: Xenex Pulsed Xenon UV Robot
Lead creative on the Sepracor account: Alvesco, Brovana, Omnaris, Xopenenx, and Lunesta. Managed and mentored staff of 4 writers.
Lead creative on Merck (Neuroscience, telcagepant), Roche (Valcyte), and Reckitt Benkiser (Suboxone) accounts. Managed and mentored 3 creative teams and freelance staff.
Adient: Ambien CR, Cardizem; Carbon: Alavert, Caltrate, Cardizem; CDM: Caduet, Geodon, Lipitor, Neurontin, Norvasc, Rebif, Relpax, Zithromax; Echo Torre Lazur: Advicor, Cervarix, Fluarix, Humira (payer), Lunesta, Xopenex; Torre Lazur McCann: Aciphex, Axert, Invega Sustenna, Topamax, Tyzeca
Primary creative on Glaxo SmithKline Paxil and Paxil CR account. Collaborated with consumer counterparts to ensure messaging synergy.
Primary writer on Pfizer Women's Health (Lipitor, Norvasc, Zoloft, Celebrex, FemHrt), Pfizer Managed Markets, Pfizer Philanthropy, and on Novartis Zelnorm account (payer market).
Brands: tamoxifen citrate, nordil, Viaspan