Nilantha Rathnayake

  • No: 372, Peradeniya Road, kandy
Nilantha  Rathnayake

Head of Sales and Marketing - Lanka Hospitals PLC

Summary

A dynamic professional, apt in molding a challenging environment in to a profitable brand with more than 30 years of Corporate experience.

Work History

Work History
Nov 2013 - Present

Head of Sales and Marketing

Lanka Hospitals PLC
  • Achieved the highest revenue in the tertiary care multi specialty healthcare industry in Sri Lanka in year 2013/2014
  • Worked towards achieving the prestigious Joint Commission International USA quality award for Lanka Hospitals that put the hospital on the world map of Internationally accredited healthcare
  • Responsible for creating platforms in medical tourism to develop a mix of international patients for additional revenue. 
  • Responsible for developing and implementing business strategies to grow the Hospital's market share and further develop the business with regard to Centers of Service Excellence,  Doctor Consultation, OP – IP conversion, Operation Theater slots and  Retail Business.
2012 - 2013

General Manager-Sales and Marketing 

Sigma Life Styles(Pvt) Ltd

Sigma Life Styles is a group company of Harcourts which deals in Cosmeceuticals and Neutraceuticals. Harcourts entered this segment in the year 2004 and within this span of 9 years has become the N0.1 Company in SriLankan market. Brands marketed by Harcourts like Biona, Naturee, Offmarks, Slim Green etc. have become household names.

2009 - 2012

General Manager - Sales and Marketing

NMK Holdings

Planning, organizing, monitoring and controlling the entire Sales and Marketing force to achieve desired results. Management of debt collection activities to ensure the company’s floating capital is not affected.

Monitoring market trends and competitor activities and execute effective counter Strategies to retain the present market share and for future growth. Develop and monitor cost effective distributional channels to maximize width and depth      of distribution.

2005 - 2009

Deputy General Manager - Sales and Marketing

Edna Group of Companies

Analyzing the Marketing Environment and preparation of the Marketing plan for the assigned territory for all the five SUB’s. Totally responsible for marketing the entire company’s product portfolio with the objective of maximization of market share there by achievement of corporate forecast sales Budgets. Conducting markets surveys and identify customer /consumer needs and wants and inform the management to develop brands to meet those identified needs. (New product development.) Develop and monitor cost effective distributional channels to maximize width and depth of distribution.       

2001 - 2005

Executive Retail Manager

Singer (Sri Lanka) Ltd.

Monitoring Key Performance Indicators of the outlets and directing the business to maximize the profitability. Sales Planning and Implementation along with conducting of sales promotional activities to create in-store vibrancy, thereby improving footfall and conversion rate. Human Resource Development – involved in staff skill building to create future managers of the Singer Mega Retail Chain, conducting training and orientation programs for subordinates in order to improve performance and achieve set goals and revenue targets.

1984 - 2001

Bank Officer

Commercial Bank of Ceylon PLC

Served the bank for 17 years as a Bank Officer at the Kandy Branch and have obtained recognition for my achievements within the Bank. Shouldered the expansion program during the initial stages of the bank and was able to gain substantial Knowledge of new projects undertaken at branch level. My exposure spans the following areas:

  • Credits – Project lending/Corporate lending/Personal loans/Housing    Loans/Pledge loans/LeasingRecoveries – Legal Procedures/Negotiations/Strategies
  • International Trade/Foreign Currencies – LCs/DA & DP Docs
  • Operations – Overall management & administration of the branch, ATM Reconciliations.
  • Computerized Banking Systems - transaction processing, query handling & reporting, using British Banking System (BBS) system36 and International Comprehensive Banking System (ICBS).

Education

Education

Master of Business Administration

University of Sri Jayawardenapura
  • Managing Globally & Locally
  • Marketing Management
  • Accounting for Management Decision
  • International Management
  • Information System Challenges management
  •  Managing People for Performance
  • Leadership & Challenge Management
  • Finance for Business decisions
  • International Business
  • International Marketing
  • Business Strategy
  • Business Economics

Diploma in Business Administration

University of Sri Jayawardenapura
  • Marketing Principals and Practice (Previously “Marketing 1”)
  • eBusiness Systems (Previously “Management Information Systems”)
  • Accounting
  • Management
  • Legal Framework
  • Foundation of Business Knowledge
  • Business Knowledge Development
  • Economics
  • Finance
1983

GCE A/Ls

St. Peter's College, Colombo

Zoology (B), Botany (B), Physics (C), Chemistry (S)

1980

GCE O/Ls

St. Peter;s College, Colombo

Sinhala Language (C), Social Studies (C), Mathematics (C), English (C),  

Religion (C), Health Science (C), Science (S), Commerce & Accounting (S)

Referees

Mr. P. A. Lionel

Consultant Treasury

National Savings Bank 

Head Office

Colombo 3

Mr. Ravi Dias

CEO

Commercial Bank of Ceylon

21, Bristol Street

Colombo 1

0094 777 772 325

Dr. Lakith Peiris  Ph.d

Managing Director

Hemas Hospitals Chain 

647, Pannipitiya Road

Thalawatugoda

0094 112 146 546

0094 773 638 447

lakith@hemashospitals.com