Work History

Work History
Aug 2009 - Present


Freelance Consulting

  • Consulted SMEs and new entrepreneurs on marketing and business issues. Offered them help in managing their operations with optimal cost and significant marketing advantages.
  • Offered consulting in domains like societal marketing, modern retailing, product development, and brand and services management.
  • Prepared Business Plans, Marketing Plans and Concept Notes for entrepreneurs and industrial associations.
Nov 2008 - Aug 2009

Head - Busienss Development

C-NET Infotech Pvt. Ltd.

  • Handling sales and marketing related activities for the company.
  • Identifing and developing business opportunities in various upcoming and newly formed states.
  • Drafting business proposals, Tender documents, and contract agreements.
  • Responding to RFPs & developing marketing collaterals, and preparing marketing presentations.
  • Arranging alliances/collaborations with other companies to increase busienss avenues.
  • Developing new models and frameworks for different service offerings offered by C-Net.
  • Liaision and coordination of service delivery process for government agencies.
  • Securing business orders from government agencies and other organisations.
  • Leading product development teams for the development of new software solutions and their marketing.
  • Identifing new clients in the development sector and securing business.
  • Participating in organisational development by contributing to setting strategic directions
  • Assisting the CEO in strategic and operational issues. 
Jul 2008 - Oct 2008


Freelance Consultancy
  • Consulted SMEs and new entrepreneurs on marketing and business planning.
  • Prepared Business Plans, Marketing Plans and Concept Notes for entrepreneurs and industrial associations. 
  • Prepared concept notes on new initiatives of international development organisations.
Jan 2007 - Jun 2008

Manager - Franchisee Development & Stores Operations

Reliance Retail Limited
  • Planned and met budgetary and sales targets through motivating and developing staff, consistently achieved and surpassed Key Performance Indicators,
  • Reported to the State CE – Reliance Fresh with responsibility for operational and people management across 6 stores,
  • Controlled financial management parameters with attention to essential criteria for net profit, including sales, shrinkage, wages, write-off, cash control and store expenditure,
  • Monitored and controlled store compliance in all areas, including customer care, effective planning, staff training and development, organization and time management,
  • Supported management and staff to help create their own successful and productive team and become effective team leaders,
  • Maximized every sales opportunity by promoting the highest standards of customer care and recognizing potential development and training opportunities
  • Communicated daily with support functions – Categories, Marketing, Retail, Finance & Distribution – to ensure effective control and operations of all areas,
  • Reviewed and evaluated weekly KPI achievement and produced end of week spreadsheets.
  • Supported and coached subordinates to reach their full potential,
  • Ensured sales and business developmental activities in assigned areas identified alternate sales avenues & monitored store profitability closely to ensure the expected EBITDA.
  • Selected, recruited and trained store staff and managed it for optimum resources utilization,
  • Formulated and implemented strategies and activities for increasing sales.
  • Liaised with statutory authorities and government departments for ensuring smooth operations.
  • Ensured compliances with policies and procedures of operations framed by organization.
  • Obtained optimum inventory level for maintaining best possible width and depth of product assortments, and executed new product launches.
  • Identified new locations for store opening, carried out feasibility studies, and launched new stores.
  • Implemented thematic activities designed by organization as “store – shine” aimed at enhancing customer experience with minimum deviation.

Key achievements:

  • Achieved highest ever sales of cluster on month to month basis.
  • Bagged appreciation from management for operational excellence.
  • Entrusted by management for streamlining stores and implementing new activities/ changes in operations, for in-store merchandising, and other key activities.
  • Appreciated by seniors and peers for being the best resource person available for operations.
  • Significantly contributed to new store opening team and successfully coordinated the launch of Indore / Bhopal retail stores. One of the key resource person involved in planning and roll out of retail stores in the state of MP.
  • Selected by state management team to actively participate in strategy and planning team at state head quarters for rolling out retail operations development in Madhya Pradesh.
  • Achieved sales of Rs.1100 per sq ft(target) and increased sales to Rs 1200 per sq ft
  • Developed markets in new areas. Handled franchisees and organised several innovative promotional events.
  • Designed and implemented ‘Home Delivery’ model and customer complaint redressal system.
  • Recognised by management and was entrusted with the responsibility of streamlining other stores and implementing innovative strategies.
Aug 2005 - Dec 2006

Cluster Manager

Reliance Petro Marketing Pvt. Ltd.
  • Managed sales and promotional activities, designed targets and a road map for achieving sales targets.
  • Oversaw day to day operations of all DODO retail outlets in assigned Akola Cluster.
  • Managed outlet staff, operations & implemented cost control initiatives for optimum resources utilization
  • Audited outlet’s cash management to keep outlet in line with organization’s standards.
  • Ensured quality and quantity standards, staff appearance standards, customer service standards, as established by organization towards making the outlets a world class petroleum retail outlet.
  • Liaised with statutory authorities and government departments for smooth store operations.
  • Identified new avenues for increasing sales and identified new institutional accounts.
  • Developed representation via different retail outlet formats in unrepresented areas in the cluster.
  • Selected and developed new dealers and recruited and trained their concerned staff.

Key achievements:

  • Facilitated the petroleum outlets in the assigned cluster to the position of best outlets in terms of sales target achievement, service standards and routine audit scores.
  • Successfully handled the stores which were scored above 90% in BVQI certification audits and were at par with company owned company operated (COCO) outlets.
  • Significantly achieved highest lubricant sales in two consecutive quarters.
  • Effectively commissioned India’s First RFO (Rural Fuel Outlet) in India.
  • Identified various locations for RFOs’ and won appreciation for selecting best sites from management.
  • Rated as one of the best cluster managers and was entrusted with the responsibility of streamlining other cluster outlets and any new commissioning across the state.
  • Launched vehicle tune up, oil change and minor repair like services while refuelling.
  • Recommended by management for retail operations rollout in MP.
Dec 2003 - Aug 2005

Officer - Marketing

The ACC Ltd
  • Set up and managed a chain of dealers in the designated area. Inducted, trained and motivated dealers to ensure channel health.
  • Set targets and managed sales & distribution for ensuring highest sales. Crafted and executed promotions to enhance channel sales.
  • Managed sundry debtors and daily cash flow management.
  • Managed logistics efficiently so as to optimize the distribution costs & ensure availability.
  • Liaised with statutory authorities and government departments for smooth store operations.
  • Undertook feasibility study for business and identified alternative channels and new potential locations for future development.
  • Liaised with financing institutions for business expansions for dealers.
  • Oversaw C&F activities, kept track of MIS, coordinated with works for supplies, and ensured that organization's objectives were met.
  • Trained and facilitated influencers, so as to enhance sales performance.
  • Gathered competitive intelligence and reported to management
  • Handled institutional sales in the given region and also pricing in the areas, controlled TDS (Total Delivery Cost) to increase gross margins.

Key achievements:

  • Significantly established a strong channel with exceptionally strong dealers.
  • Increased penetration in rural market extensively after designing fast dealership scheme.
  • Gained confidence of the management by establishing a strong channel with exceptionally strong dealers.
  • Enhanced the penetration into rural market extensively after designing fast dealership scheme.
  • Facilitated cement dispatches to the tune of 6000 TPD from a single location.
Jan 2003 - Dec 2003

Sales Engineer - Industrial Sales

SHV Energy (I) Private Ltd. (Super Gas)

  • Identified new key accounts by assessing their business needs and communicating economies derived from switching from conventional fuels to company’s products
  • Managed the existing key accounts, addressed their issues
  • Oversaw distribution and logistics and coordinated with support functions for customer satisfaction.
  • Planned and executed sales strategies to increase current consumption and new conversions.
  • Collected competitor intelligence and tracked the activities, also kept current customer base intact by closely following the consumption pattern so that poaching by competitors could be avoided.

Key achievements:

  • Identified and converted highest ever new accounts in tenure.
  • Increased consumptions by identifying needs of exiting accounts and gained orders around 500MT/ month from existing customers.
  • Received new account orders around 250MT, highest ever in the region. 


Jul 2009 - Present

Executive Programme in Business Analytics

Indian Institute of Management, Calcutta
  • Exposures to state of the art tools and techniques of analytics.
  • The programme includes Data Mining, Artificial Intelligence, Soft Computing, Data Envelopment Analysis, Design of Experiments, Survey Sampling, Statistical Inference, Investment Management, Financial Modeling for Risk management, Advanced marketing Research, Strategic management etc.
2001 - 2003


ICFAI, hyderabad

MBA(PGDM) in Marketing Stream with specialisations in Strategic Marketing, Strategic Brand Management, Service Marketing, Sales & Marketing Management, & Business planning and Strategy.



Business Unit Management & Stramlining

Managing Business Unit P&L management  Expenses Control Team Management Trainings & Development Sales & Loss Control Advertising Budgeting and Management Promotions Planning & Management Competition Tracking & Strategy Fine tuning  

Inventory Planning & Management

Channel Management

Dealership developement & management, Development of Alternative Channels Channel Health Management Franchisee Development  

Competitive Analysis & Scenario Planning

Business Planning & Strategy

Sales & Business Development

Sales Target setting and Achieving Sales Forecasting New Territory Developement Business Developement  


Reading Management Books, Periodicals, etc,

Traveling & Nature Photography


BE/MBA and results driven marketing strategist with extensive Marketing and Strategic Planning experience in the FMCG/Retail/Cement sector. Also, possess good knowledge of business processes across industries. Tenacious in building new business; securing customer loyalty, and forging strong relationships with external business partners. Exceptional mentor and coach; combine business acumen with innate leadership abilities to recruit, build and retain top performing sales team.

Key Strengths and Competencies

■ Marketing/ Business Plans ■ Franchise Development & Management ■ Business analysis and planning

■ P & L ■ Asset and Cash Management ■ Expenses Control ■ Inventory Management

■ Visual Merchandising ■ Customer Service ■ Channel Management ■ Team building 


Member of Bhopal Management Association, Bhopal, Madhya Pradesh.