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Interest

Trekking, touring & sniffing into new tech & gadget developments!

Summary

Over 6 years of experience as a B2C Marketing specialist with expertise in acquisition, retention & monetisation. Strategic & analytical mind with acute commercial acumen, to-do attitude & solid ROI focus. Expert SEO, SEM, affiliate / distribution marketing, web analytics, direct marketing, business analysis, budgeting & planning. Power User of online tools inc Hitwise, Nielsen, Omniture & Roy Morgan!

Work experience

Aug 2006Present

Online Marketing Manager

Fairfax Digital
I manage online acquisition, analytics, direct marketing & partnerships for RSVP, Australia's #1 dating site. Also a strong contributor to business planning besides supporting product development.
Feb 2003May 2006

Marketing Manager

Rejoice designs
Was responsible for Sales & Marketing operations of this National manchester wholesaler along with managing a team of 30 sales reps & Company Sales Agents. Effectively raised turnover of Rejoice by 700% within 3 years through business development initiatives & opening of additional online marketing channels including new website, SEM, distribution marketing.
20062006

Internet Search Analyst

eBay Australia
Categorisation & Search Marketing
20062006

Search Consultant (Part-time)

SEO reports & recommendations, SEM
20022003

CSO & Personal Lender

General Customer Srvice & Lending Duties.
19982000

Sr. Project Planning & Co-ordination Engineer

Unitech Ltd
Project Planning / re-planning & tracking progress for over 100 major construction sites using Primavera, MS Project & Advanced Excel - posted at Head Office in New Delhi, India.

Education

20082008

Foundational Leadership

Mt Eliza Business School
20022003

Certificate III Fin Services

NSW Vocational Education & Training Board
20012002

MICT

University of Wollongong
20002001

GDICT

University of Wollongong
19941998

BE

Thapar Institute of Engineering and Technology

Skills

Database reporting (MySQL)
Direct marketing & Database Monetisation
Affiliate, Mobile, Email Marketing
PPC
SEO