Trekking, touring & sniffing into new tech & gadget developments!


Over 6 years of experience as a B2C Marketing specialist with expertise in acquisition, retention & monetisation. Strategic & analytical mind with acute commercial acumen, to-do attitude & solid ROI focus. Expert SEO, SEM, affiliate / distribution marketing, web analytics, direct marketing, business analysis, budgeting & planning. Power User of online tools inc Hitwise, Nielsen, Omniture & Roy Morgan!

Work experience

Work experience
Aug 2006 - Present

Online Marketing Manager

Fairfax Digital
I manage online acquisition, analytics, direct marketing & partnerships for RSVP, Australia's #1 dating site. Also a strong contributor to business planning besides supporting product development.
Feb 2003 - May 2006

Marketing Manager

Rejoice designs
Was responsible for Sales & Marketing operations of this National manchester wholesaler along with managing a team of 30 sales reps & Company Sales Agents. Effectively raised turnover of Rejoice by 700% within 3 years through business development initiatives & opening of additional online marketing channels including new website, SEM, distribution marketing.
2006 - 2006

Internet Search Analyst

eBay Australia
Categorisation & Search Marketing
2006 - 2006

Search Consultant (Part-time)

SEO reports & recommendations, SEM
2002 - 2003

CSO & Personal Lender

General Customer Srvice & Lending Duties.
1998 - 2000

Sr. Project Planning & Co-ordination Engineer

Unitech Ltd
Project Planning / re-planning & tracking progress for over 100 major construction sites using Primavera, MS Project & Advanced Excel - posted at Head Office in New Delhi, India.


2008 - 2008

Foundational Leadership

Mt Eliza Business School
2002 - 2003

Certificate III Fin Services

NSW Vocational Education & Training Board
2001 - 2002


University of Wollongong
2000 - 2001


University of Wollongong
1994 - 1998


Thapar Institute of Engineering and Technology



Database reporting (MySQL)

Direct marketing & Database Monetisation

Affiliate, Mobile, Email Marketing