Rafal M. Niezabitowski

Rafal M. Niezabitowski

Work History

Work History
May 2012 - Present

Web Business and Personal Coach

Freelance Web Consultancy and Coaching
  • Working with companies and individuals to establish Web presence, manage Internet projects, create innovative and efficient online marketing and social media strategy that generates return on the investment.
  • Online marketing consultancy.
  • Personal branding coaching.
  • Personal efficiency, motivation and life coaching.
  • Currently under the International Coach Federation accreditation process.
Jul 2013 - Apr 2014

e-Commerce Product Manager

Stanley Gibbons Ltd
  • Analysing user needs and defining personas.
  • Markets and competitors research.
  • Working with engineers to define products and execution schedules.
  • Developing and launching new products and features.
  • Identifying market opportunities and defining products' vision and online strategy.
  • Conversion management and online sales channels optimization.
  • Creating business cases.
  • Enhancing existing products.
  • Working with multiple stakeholders across the company, aligning and managing multidisciplinary teams (online marketing executives, designers, developers) around the product definition.
  • Tracking product development and progress.
  • Incorporating customer feedback into the product development cycle.
Feb 2011 - Dec 2012

Web Project Manager

E-scape Interactive Limited
  • Responsible for web projects management for major, international corporations within Financial Services sector. These includes CMS driven sites, microsites, emails, mobile sites, e-commerce services, SEO, PPC, online community sites and social media services. Liaising with the internal development team and external suppliers, ensuring that all developments are well understood, well defined, on brand, accessible, usable and aligned with offline services.
  • Monitoring, management and progress reporting throughout the life of the project, correctly identifying and escalating risks, issues, variances, and exceptions to the agreed plan in order to identify where and when additional actions are required to ensure the project remains on track.
  • Management of the stakeholder groups from the project both in terms of communication and expectation. Building and implementing sales strategies.
  • Development of full-scale detailed project plans utilising industry standard project management software (JIRA, Excel, MS Project) and associated communications documents.
  • Converting management and marketing requests into practical digital solutions. Responsible for incident management, ensuring that all technical problems are fixed within given timescales.
  • Ideas generation and planning to support customers site optimisation, usability, users journey improvement, social media implementation and increasing conversion ratio.
May 2010 - Feb 2011

Helpdesk Analyst

Royal Bank of Scotland International
  • Bank's systems administration and support.
  • Users accounts administration.
  • Helpdesk procedures audit and creation.


Jan 2012 - Present

ACTP Professional Certified Coach

International Coach Academy

International Coach Federation (ICF) Certified Professional Coach Program (CPCP): Business Coaching, Career Coaching, Life Coaching.

Jan 1997 - Jan 2000

Bachelor of Arts (B.A.)

Gdansk School of Humanities

Core subjects: Marketing and Marketing Research, Company's Management, Macroeconomics and Microeconomics, Statistics, Quality Management, Business Law, Ethic in Business.

Jan 1993 - Jan 1995

IT Technician

CKUMiE Gdansk

Core subjects: Programming languages: C++ and Turbo Pascal, Database Designing, PC Hardware and Software Configuration and Troubleshooting, Graphic Design, Computer Networks, Advanced Mathematics.



Agile Project Management

Product Management

Online Branding

Website Development

Web Project Management


Business Strategy

Business Coaching


Digital Strategy

Social Media

Strategic Planning


Viral Marketing

User Experience

Google Analytics

Online Marketing



Nov 2014 - Present

Certified Scrum Master

International Scrum Institute