Marketing Specialist/ Marketing Account Executive
Bank of America
Bank of America is an American globalfinancial servicescompany, the largestbank holding companyin the United States, by assets, and the second largest bank bymarket capitalization.Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S
Marketing Specialist- 10/2008-10/2009
Manage over 85 direct mail credit card Affinity marketing campaigns monthly.
Selected to create and present an effective strategy that would decrease costs up to $2,000 per month on direct mail campaigns and meet compliance error rating system.
Marketing Account Executive
Appointed team leader of team of 10 Account Executives in charge with meeting with critical direct mail timelines provided by Advertising Directors, Production Managers, and Management.
Selected to manage the production of 5 high level creative Mass Affluent target consumers’ credit card campaigns.
Produced and managed the direct mail marketing campaigns for several niche target Mass Affluent consumers with a yearly (annual income $300,000 or more.) Groups include:
- Health Care Professionals- 1 Million pieces
- Penn State Alumni and current student parents 350,000 pieces
- Susan G. Koman-750,000piecesUpromise- 1 million pieces
- Bass Pro-170,0000 pieces
- Virgin Airlines- 200,000 pieces
- Spirit Airlines-350,000 pieces