Brand Statement

Multi Platform Marketing Enthusiast

A result driven marketing specialist focused on idea generation that engages the target consumer and provides tangible results/data.Proven ability to provide client with insight and thought provoking discussions on what is relevant to the target audience. My ultimate goal is to challenge the status quo that will enable a brand to stand out from the clutter. 



Philadelphia Futures-Sponsor-A-Scholar Program

*Active mentor-2000-2009*

Philadelphia Futures prepares students from low-income families to enter and succeed in college by providing mentoring, academic enrichment, college guidance, and financial incentives


Charity Races Completed:


Work History

Work History
Jan 2008 - Present

Marketing Specialist/ Marketing Account Executive

Bank of America

 Bank of America is an American globalfinancial servicescompany, the largestbank holding companyin the United States, by assets, and the second largest bank bymarket capitalization.Bank of America serves clients in more than 150 countries and has a relationship with 99% of the U.S

Marketing Specialist- 10/2008-10/2009

Manage over 85 direct mail credit card Affinity marketing campaigns monthly.

Selected to create and present an effective strategy that would decrease costs up to $2,000 per month on direct mail campaigns and meet compliance error rating system.

Marketing Account Executive

Appointed team leader of team of 10 Account Executives in charge with meeting with critical direct mail timelines provided by Advertising Directors, Production Managers, and Management.

Selected to manage the production of 5 high level creative Mass Affluent target consumers’ credit card campaigns.

Produced and managed the direct mail marketing campaigns for several niche target Mass Affluent consumers with a yearly (annual income $300,000 or more.) Groups include:

  • Health Care Professionals- 1 Million pieces
  • Penn State Alumni and current student parents 350,000 pieces
  • Susan G. Koman-750,000piecesUpromise- 1 million pieces
  • Bass Pro-170,0000 pieces
  • Virgin Airlines- 200,000 pieces 
  • Spirit Airlines-350,000 pieces
Mar 2011 - Nov 2011

Business Development Manager


Profiles is the go-to employment agency in Baltimore, DC, Philadelphia, and Richmond for marketing, creative, and interactive jobs. Recruit professionals for freelance, temporary, and direct hireopportunities.

Developed an average of six new job orders per month.

During a three month period cultivated a relationship with the University of Pennsylvania Health Systems Hiring Managers resulting in four new jobs order in their Marketing and SEO departments.This became a new key account for the company.

Lead company with new client presentations averaging 6 meetings per week.

Established relationship with Thomas Jefferson University Hospital resulting in two job orders in their Marketing and Public Relations department.This became a new key account with the company.

May 2009 - Mar 2010

Interactive Account Manager


PointRoll is a Gannett company that is a leader in the Rich Media space. PointRoll provides the most effective, creative, and turnkey digital ad campaigns.

Managed 20 rich media campaigns that grossed over $1Million.

Worked with an Account Executive in presented Google analytics and PointRoll platforms to clients such as John Deere, Nike, and Bush.This resulted in over $100,000 annually.

Developed and managed over 20 geo-targeted monthly marketing campaigns utilizing zip code identifier, landing page creation, and creative selections. For clients such as Elmer’s Glue, John Deere, Under Armour, and Hallmark.

Apr 2003 - Jul 2007

Account Executive

Clear Channel Communications

Clear Channel Communications, Inc. is a global media and entertainment company specializing in mobile and on demand entertainment and information services for local communities and premiere opportunities for advertisers.

Developed and closed $90 thousand multi-tiered targeted marketing campaign for Honda incorporated on-air personality endorsements, digital assets, and on-site opportunities. This was a Key account for the company. (2004)

Increased West Oak Lane Jazz Fest investment with the company $5,000 to $3, 0000 by creating a multi that included commercials, SEO, and an exclusive program highlighting festival artist. (2007).

Developed a Marketing program for “Charlie’s Jeans”, a retail clothing store that engaged multicultural audience, this marketing campaign increased client sales and lead them to opening a new retail location that super served the multicultural community (2005-2006).

Developed a creative marketing strategy for Circle of Care a non-profit HIV/AIDS awareness organization targeting young adults 18-34. This strategy included real life testimonial about the effects of HIV/AIDS has on one’s life. The program also included live events hosted by on-air personalities and digital assets.This campaign resulted in attracting over 500 participants over 2 month period increasing the client’s numbers from the previous year by 20%. (2005).

Mar 2001 - Apr 2003

Account Executive

Mecca Communications, LLC

Mecca Marketing Media is a Full Service Multicultural Marketing Agency that specializes in delivering engaged audiences to clients.

Developed research that was presented to clients that included advertising strategies, competitive analysis, spending patterns, industry trends and market share.

Created an in-depth research brief for Philadelphia Tourism that included consumer spending patterns, unemployment statistics, household incomes, career goals and entrepreneurial ventures. This was a key account for the company.





Financial Marketing


Microsoft Office