In my senior capstone advertising class, we were split up into groups of 5 and asked to come up with a creative strategy that represents Dial Body Wash. In the end, all groups presented their campaign to the judges who are currently on the marketing team for Dial Body Wash, and a winner was chosen. My team won the challenge. The judges were impressed with our high level of thoroughness, engaging creativite and the professional manner in which our material was presented. This advertising campaign demanded a high level of both strategic thinking and strong creative work. Our campaign demonstrated a high level of accomplishment on both of these dimensions. The judges were especially impresses with our recommended creative theme: “Where will Dial Body Wash take you?” The judges thought the promotion was a highly campaignable message that would translate into a variety of media outlets.