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A communications professional with 12 years experience in metropolitan media, the corporate world and Government, I possess excellent skills in writing, production, developing effective strategies for communication, and liaising with key audiences and stakeholders.

Professional skills:

  • An exceptional standard of communication, both oral and written;
  • Excellence in managing projects to achieve optimum outcomes;
  • The ability to talk both the language of journalism, and the language of technology;
  • The ability to work well independently, and within a team environment;
  • An understanding of timeliness for projects, and an ability to be flexible to workto deadlines;
  • An outcome-driven personality combined with a commitment to thoroughness and rigour;
  • Formal training in business skills, and experience operating my own business.

Technical skills:

  • Excellence in the use of both open source and custom content management systems to relay copy, images and multimedia to the web;
  • A high degree of skill in Adobe CS4, including Dreamweaver, Photoshop, In Design, Bridge and Acrobat;
  • Talent in the application of video editing software and the appropriate use of different video formats;
  • Proficiency in writing in HTML and CSS, some experience with PHP and server-side technology;
  • Experience with social media;
  • High-level understanding of Google Analytics and SEO techniques;
  • A good working knowledge of UX, user-centric and collaborative design techniques, and how to optimise a site's information architecture;
  • Development of Microsoft SharePoint sites;
  • The ability to quickly learn new software as required, and to provide practical technical solutions and workarounds.

Work experience

Night chief-of-staff, local government reporter, general reporter

The Daily Telegraph

Responsibilities included:

Key experienced gained:

As a leading reporter in the newsroom, I was often called upon to train and mentor staff, particularly when producing outcomes on deadline each night. I proactively implemented systems to enable reporters to work efficiently with sources after hours. Due to the nature of working at night, I directed a team in covering everything from local emergencies to major international disasters.

Political Reporter - National Bureau

News Limited

Responsibilities included:

Writing for six newspapers, I coordinated the needs of each newspaper with varied production deadlines, and communicated news stories to a national audience, within the tough news-breaking environment of the federal press gallery. Key rounds included immigration, social policy and national security.

Key experience gained:

I gained a deep understanding of federal issues that impacted upon the nation, learned to file tight, nuanced copy to deadline, and contributed to the online requirements of the six mastheads.

Aug 2009Present

Web Editor

Department of Defence (Defence Science and Technology Organisation)

Managing three websites which catered to several hundred thousand unique visitors per month, I crafted the presentation of key scientific research for the Department of Defence.

These sites included: the public-facing website, a Daily News service providing an internal communications channel for nearly 3000 staff; and a collaborative workspace for the Science Industry and External Relations branch.

Key tasks included:

  • Sourcing, illustrating and publishing stories of interest to external audiences including industry, university, the wider Defence community and the general public via the external website;
  • Acting as editor-in-chief of the internal Daily News service, which published 1100 stories in the first year of its life, and managing a team of 15 section editors;
  • Developing strategies for effective use of new technologies for the organisation;
  • Working closely with the IT team to deliver on projects;
  • Managing both long-term technical projects, and initiating improvements to existing products.

Key achievements included:

  • Managing the production, testing, implementation and documentation stages of the internal Daily News project, which included bringing together contract designers, developers and an internal technical team to roll-out the service across six sites across Australia;
  • Managing the communications roll-out of DSTO TV, an internal TV news service in a You Tube-style format which allowed staff to publish videos of their work online;
  • Creating three event websites for the MAGIC international robot challenge, a high-priority event which supported collaboration between teams across the world;
  • Conducting face-to-face training of almost 100 staff in the use of the WordPress content management system;
  • Initiating a digital asset management system to capture metadata for DSTO assets;
  • Being appointed a member of the Junior Leadership Team, a contributor to the Knowledge Management Working Group, and a delegate to a Defence-wide scheme to introduce a common CMS platform;
  • Appointed an auxiliary member of the computing Helpdesk team.

Nicolette Burke Media + Consulting

Operating my own consultancy, I worked with a range of SMEs, corporate and Government organisation to assist in crafting messages, both online and in print.

Clients include: the ABC, St George Bank, V/Line, RogenSi, and Messenger Publishing, for which I wrote a book.

Further details can be found on my website.


Deputy Business Editor

The Daily Telegraph

Responsibilities included:

Coordinating staff and coverage of news events and weekly features, organising and choosing images for stories, advising layout staff on design of pages, and liaising with business editors from other News Limited publications around the country.

Key experience gained:

Skills in managing a team, training reporters, briefing senior staff on developments within the section, and producing a quality product on a daily deadline.

Writing samples

Web Snapshots


News Limited internal education

Training undertaken at News Limited included:

  • Subediting course, News Limited education program.
  • Media Law course, University of NSW.
  • Freedom of Information course, News Limited education program.
  • Reporters' course, News Limited education program.
  • Journalism cadetship, News Limited, including 120wpm shorthand

Certificate IV in Business


Department of Defence / CAMPUS

Study through the Department of Defence included:

  • Database management;
  • Google Analytics IQ; and
  • Microsoft Office SharePoint site developer's course.
Jan 2009Aug 2009

Bachelor of Nutrition and Dietetics

Monash University


Department of Defence